Jessica was a little excited at the moment.
Even if she has never eaten pork, she has seen pigs running. Although she hadn't been directly involved in formulating a film's promotional strategy in the past, she had worked as a director before, so she figured it out right away:
Kang Hui said that he would release "I'm Yours" as soon as possible, and then use this song to arouse netizens' expectations and discussions about "Before Dawn." The final effect was better than his plan to trigger discussions after his own movie was released. Much more effective.
But her brows knitted together again. This method was useless!
After all, the budget is limited and there is no money. How can I buy the right to use this song!
Since you can’t buy the rights to use this song, what plans are there
Jessica was silent for a few seconds and said: "The method you mentioned is indeed great, but I don't have the money to buy the right to use this song."
Kang smiled back and said, "Are you stupid?"
Jessica was slightly startled. She didn't believe it. Kang Hui was scolding herself: "What?"
Kang Hui smiled and said: "Even if the crew of "Love Is" doesn't have the money to buy the right to use "I'm Yours", they can still promote it in this way. After Chen Minhao releases this new song, you go to the marketing team and say this The song was inspired by Chen Minhao during the filming of "Before Dawn", so naturally we will not contradict you."
Jessica's eyes widened and she said: "Oh, it can still be like this. Why didn't I think of such a simple method?"
Kang Hui raised the corner of his mouth and said: "This is what you have to specialize in. You are the expert in making movies and writing scripts. But when it comes to publicity, I am not targeting anyone, that is, most of the publicity and distribution companies. Compared with me, , all have relatively large room for improvement.”
Jessica said happily: "After Chen Minhao releases a new song, I will immediately find someone to promote it according to the plan you mentioned."
Kang smiled back and said, "This solution can only solve your promotional needs. Don't you want to use "I'm Yours" in the movie?"
Jessica hesitated for a moment and said, "Of course I want to, but Chen Minhao's royalties for one song are millions, and the crew no longer has that much money."
Kang asked back: "How much budget has the crew set aside?"
Jessica said: "Excluding production costs and labor costs, the reserved publicity budget is 800,000 US dollars."
Kang Hui's voice was slightly serious and he said: "To be honest, this amount of money is too little. Even if you don't buy the right to use "I'm Yours", the promotion cost of 800,000 US dollars will hardly create any splash."
Kang Hui didn't lie.
There is a common sense in the film industry that just making a good movie is not enough, you also need to do publicity and planning.
A few years ago, a movie with an investment of more than 100 million yuan would make people marvel at the "big production"!
But now, the cost of promoting a blockbuster movie is at least tens of millions.
The movie promotion stage has always been the top priority for movie box office. Some films spend more than half of their total investment on film promotion.
For example, Chen Minhao once starred in "Chinatown Detective", which cost hundreds of millions to promote.
However, the promotional cost of the movie "Monster Hunt" at the same time was twice that of "Chinatown Detective".
Jessica exhaled softly and said: "I also know the importance of publicity, but I really only have this money, and there is nothing I can do."
Kang Hui said with a hearty voice and a smile: "I have a way to not only use "I'm Yours" for free during the filming of "Love Is", but also to solve your concerns about publicity expenses."
Jessica frowned slightly. There is a saying in China that there is no pie in the sky. In fact, there is a similar saying in the United States: "Forget it, it's a pie in the sky."
Jessica asked calmly: "What do I need to pay?"
Kang Hui was a little impressed by Jessica's rationality. Kang Hui said with a smile:
"Sign a gambling agreement with my company. Our company will bear the copyright fee for using "I'm Yours" in your movie. In addition, our company will be fully responsible for the promotion and distribution of "Love Is", and the cost will be entirely borne by our company. Bear it. We will use every means to promote it and invest more resources than you think in pursuing higher box office. So you need to sign a betting agreement with us."
Kang Hui paused for a moment, letting Jessica digest what he said, and then said clearly:
“The previous investment in the film was US$5 million, and if we wanted to make back the money, we needed at least US$10 million in box office.
"Our previous contract was that you enjoyed 65% of the sharing ratio, and our company enjoyed 35% of the sharing ratio. But now our company is responsible for the subsequent promotion of the movie. So the sharing ratio has to change. How to change it depends on the final outcome of the movie. box office.
"If the box office of a movie is US$10 million or less, our share ratio remains unchanged. We will regard ourselves as suffering a loss.
"But if the movie box office exceeds 10 million US dollars, in order to make up for the cost we invested, the share ratio will be adjusted to 60% for us and 40% for you; if it exceeds 1500%, you 50% and I will 50%. If it exceeds 30 million US dollars, then I am 65% and you are 35%. If it exceeds 50 million US dollars, then I am 75% and you are 25%."
Jessica thought for a while and said: "If the movie box office exceeds 50 million US dollars, then your proportion is too much."
Kang looked back without changing his expression and said: "Whether you sign a betting agreement or not is a choice for you. It depends on you. Similar operations are very common in China. In fact, for you, it actually reduces the risk, and of course you get benefits. The proportion will also be reduced accordingly.”
Jessica was silent.
"Are gambling agreements in the film industry common in China?" Jessica hesitated and said, "I want to ask my friend's opinion and give you feedback."
Kang Hui said casually: "Okay, I'll wait for your good news. Then let's stop talking here today?"
Jessica said: "Anyway, thank you very much for your tips on promoting the movie. I will try to give you feedback tomorrow. Goodbye."
After saying that, the two hung up the phone.
Hotel, gym.
Chen Minhao is working out in the gym.
Suddenly, his cell phone rang, and the caller ID was Kang Hui.
"Hello, Sister Kang." Chen Minhao wiped his sweat and answered the phone.
"What about fitness?" Kang asked back.
Chen Minhao was stunned for a moment and said, "How do you know?"
Kang Hui rolled his eyes and said, "It's 7 o'clock in the morning Austrian time. If you're not working out at this time, what else can you do?"
"."
Kang Hui continued: "By the way, is your actress Caroline also working out next to you?"
Chen Minhao turned his head and glanced at Caroline, who was jogging on the treadmill, and whispered "Yeah" in a low voice.
Kang Hui said: "You and she should keep a moderate distance apart from each other outside the scene, and don't pretend to be real. After all, you were already rumored about the scandal last time."
Chen Minhao said nonchalantly: "Sister Kang, you are thinking too much."
Kang Hui smiled and said: "If you don't care, besides Xu Jingshu, if there is another rumored girlfriend, I actually don't care."
Chen Minhao thought of Xu Jingshu, smiled awkwardly and said, "Okay, I will keep my distance."
Kang smiled back and said: "According to the negotiation strategy you gave me before, I told Jessica about the gambling agreement. She said he would think about it, ask a friend for advice, and then give me an answer tomorrow."
Chen Minhao said: "Okay, thank you for your hard work."
He felt that the possibility of Jessica agreeing to the problem was relatively high, after all, the conditions they gave were not too harsh.
Of course, if Jessica "lacks win-win awareness", then she can only find ways to provide some guidance.
After Chen Minhao finished working out, he went to the hotel restaurant to have breakfast.
The restaurant was in buffet mode. After Chen Minhao got his meal, he found a corner of the restaurant and sat down.
Chen Minhao was about to start eating when director Jessica walked straight towards him.
Jessica put her hands on the table casually and whispered: "Chen, I want to ask you about a gambling agreement for film investment."
Chen Minhao was stunned for a moment. He had never arrived. The friend Jessica said she wanted to ask for advice was actually asking herself.
(End of chapter)