Kang Hui looked at the two people who fell into silence and said, "I will check who is behind this in the next two days. After I find the confirmed information, I will synchronize with you."
Wu Xiaoshuang slapped her forehead and said: "We haven't seen each other for a long time. I'm so happy today. I almost forgot about revenge. Sister Kang, this person is too much. He is causing trouble when you are not around. You After finding out, we must deal with him severely."
Kang Hui looked out the window, squinted his eyes, and said three words: "Don't worry."
Chen Minhao and Wu Xiaoshuang looked at each other, and they found a consensus: It was obviously an ordinary word, but why did Sister Kang speak so domineeringly
Chen Minhao said: "The three of us haven't gotten together for a long time, how about having dinner together tonight?"
Wu Xiaoshuang asked: "Okay. But don't you two need to be jet lag?"
Chen Minhao smiled and said: "After we finish eating, we will go back to sleep. Whatever you want to eat, you are the big hero today, you decide."
Wu Xiaoshuang thought for a while and said, "How about we go eat hot pot?"
Chen Minhao's eyes lit up and he said happily: "You can have this. In the past few months, I have been eating Western food every day. I almost vomited after eating it."
Kang Hui also smiled and said, "Just eat hot pot. I've almost forgotten what hot pot tastes like."
Wu Xiaoshuang took out her mobile phone and booked a private room at a Chongqing old hotpot using her VIP status.
The three of them hadn't seen each other for a long time, and they chatted all the way to the hot pot restaurant.
As soon as they entered the hot pot restaurant, the waiter led the three of them into the innermost private room.
Wu Xiaoshuang ordered food on her mobile phone and suddenly raised her head and asked, "Should we have a drink?"
Chen Minhao said: "Okay, but I drank a little too much at the closing banquet yesterday, so I can only drink a little less today."
Wu Xiaoshuang said: "Okay, then I'll order three cups of Hi-Bang."
This hot pot restaurant serves food very quickly. After a while, the bottom of the pot and the stick came up.
Wu Xiaoshuang raised her wine glass and said, "Congratulations on the completion of "Before Dawn" and I wish the movie a big hit!"
"cheers!"
Chen Minhao and Kang Hui raised their glasses.
Wu Xiaoshuang asked: "When will "Love Is" be released? Is it confirmed?"
Chen Minhao said: ""Love" is tentatively scheduled to be released on Labor Day, May 1st."
Wu Xiaoshuang frowned and said: "This May Day, competition in the domestic film market will be very fierce. I heard that Marvel's "The Incredible Hulk", "Asura" with a domestic investment of 500 million, and "Asura" whose previous work has received a good response "Little Times 2" is planned to be released on May Day."
Kang Hui said: "The market competition is fierce, so publicity methods must keep up. Even if it is a good movie, if the publicity cannot keep up, no one may care about it, and the film schedule will also be reduced. , will aggravate the lack of interest in the movie and fall into a vicious cycle. But sometimes, a well-publicized bad movie will lure everyone to the cinema in the early stage, and the box office can exceed 100 million in just two or three days."
Wu Xiaoshuang said: "But I feel that the film market should not be like this."
Kang smiled back and said: "Yes, it shouldn't be like this. Today's film market is unhealthy, and it can even be said to be incorrect. But our current power cannot change this incorrect film market. Therefore, we We can only adapt to and even make good use of this incorrect film market."
Wu Xiaoshuang nodded.
Chen Minhao asked: "How is the current promotion of "Before Dawn" going?"
Wu Xiaoshuang said: "On the whole, the domestic situation is better than the overseas situation. The domestic situation is in line with expectations, while overseas is not very optimistic. Take the news of the completion of the movie, domestic fans only rely on the news of the completion of "Love". It can be on Weibo's hot search list. But overseas, some netizens are paying attention to "Love Is", but the attention is relatively low. The focus is still on "L'm Yours" or your music."
Kang Hui flipped his hair and said to Wu Xiaoshuang: "Then I'll leave the domestic publicity to you. I'll tackle the overseas market. Chen Minhao has a good domestic fan base, and these fans don't need to be targeted for publicity. What's next for you? The focus of publicity is, on the one hand, to penetrate the passerby groups. On the other hand, you have to find ways to make full use of the enthusiasm of fans and let them become helpers to reach other groups of people."
Wu Xiaoshuang listened attentively and almost took notes to take notes.
Kang Hui paused and continued: "I have a task for you. Within a week, you conduct market research and have an in-depth interview with director Jessica to initially determine the positioning of the core moviegoers of "Before Dawn." and the emotional basis of promotional strategies.”
Wu Xiaoshuang no longer hesitated, took out a notebook and pen from her handbag, and asked: "What is the emotional basis for determining the core moviegoers and publicity strategy?"
Kang smiled back and asked, "Have you ever seen a movie called "Youth"?"
Wu Xiaoshuang nodded and said, "I watched it with my roommate!"
Kang Hui said: "As long as you have seen it, this is a movie with very successful promotion."
Kang Hui flipped his hair and continued: "The core moviegoers, or target moviegoers, mainly depend on the content of the movie. Take "To Youth" as an example. The movie tells the story of beauty, but it will eventually pass away. college years. Therefore, there are two types of people who are most suitable for watching the movie. One type is those who regret about the youth that is about to pass away. These people are labeled as the post-90s and post-00s generations; the other type is those who cherish the youth that has long passed away. There are sentimental people, these people are labeled as those born in the 1980s.”
Kang Hui paused and explained: "After determining the target group, we know who our publicity is aimed at."
Wu Xiaoshuang took notes carefully.
Kang Hui looked at Chen Minhao and Wu Xiaoshuang and asked: "Now what problem do you think the emotional basis of the publicity strategy solves?"
The two said in unison: "Propaganda content."
Kang Hui nodded with satisfaction and said: "Yes, the promotion content. The target group of movie promotions is relatively easy to determine, and the general direction is even before the movie starts. But it is often difficult to determine what content the movie will promote. .”
Kang Hui tapped his fingers on the table and explained: "A movie contains a lot of content and elements, but it is impossible to promote all these contents and elements when promoting the movie. Because if they can all be promoted, There is no need for everyone to go to the cinema to watch this movie."
Kang Hui continued: "Therefore, when promoting, you must determine a focus of promotion, which is a bit like the title and introduction of an online novel. As for Xiaoshuang, your job is to find the best title and introduction for this movie. "
Wu Xiaoshuang frantically took notes with her right hand and rubbed her temple with her left hand.
She felt like she was back when she was still studying. The teacher on the podium spoke too fast, which made her head hurt.
Kang Hui asked: "Xiaoshuang, you have watched "Youth", you should be impressed by their promotion. Please tell me about the emotional basis of the promotion strategy of the movie "Youth"."
Well.
Wu Xiaoshuang scratched the back of her head and said, "Sister Kang, how about we eat first?"
Kang Hui said: "It's okay. Let's chat while eating. Don't worry about making mistakes. You can speak freely."
Wu Xiaoshuang looked mournful and said, "Sister Kang, why don't you tell me the answer directly."
Kang Hui smiled and said, "I'll tell you myself, how can you have a profound memory if you do your own research? Well, let's add one more task to the task just left for you. In addition to initially determining the target group of "Love Before Dawn" and As for the emotional basis of the publicity strategy, you should go and understand the emotional basis of the publicity strategy of "To Youth"."
Wu Xiaoshuang said pitifully: "Okay."
After working hard all day, I was given homework at night.
How miserable!
I couldn't contact Sister Kang this morning and I miss her very much.
Tonight, Sister Kang is sitting in front of me, but I want to cry.
parallel world. No real stars involved.
You will see some familiar works, please think that people from different worlds have the same spark of thinking.
Laugh~
(End of chapter)