Chen Minhao's studio, Kang Hui's CEO office.
Kang Hui sat on the leather boss's chair and asked Chen Minhao: "Have you read the "Six Lane Cafe" I told you a few days ago?"
Chen Minhao nodded and said, "I watched it and it's a good movie. Cheng Wenfei's acting skills are indeed worthy of the Golden Horse Award for Best Supporting Actor."
Kang smiled back and continued to ask: "Then who do you think is better, his acting skills or yours?"
Chen Minhao thought for a while and said: "I have only watched one of his edited movies, and I have not watched his live performance. It is actually difficult to judge who has better acting skills, but from the perspective of "Six Lane Cafe", in terms of performance, He handles the tension of some local details better than I do."
"But." Chen Minhao changed the subject, grinned, and said: "Although his acting skills may be better than mine, he is not as handsome as me. Acting skills can be improved, but being handsome is a lifetime thing!"
"Your desire to win, oh my." Kang Hui joked: "Then you should work hard to improve your acting skills. Try to defeat him reliably in terms of appearance and acting skills."
Chen Minhao said with confidence: "That's for sure." Boom, boom, boom.
There was a sudden knock on the door.
"Please come in." Kang replied.
Wu Xiaoshuang walked in with a computer, looked at the two of them and said: "Just in time, you two are here, I just want to tell you about the first trailer of "Love Is" and the market feedback."
Chen Minhao and Kang Hui nodded.
"The first trailer of "Love is Here" was only uploaded on Love Before Dawn's official Weibo. We didn't do any deliberate marketing or promotion, but many celebrities and Chen Minhao's fans retweeted it, so the popularity was pretty good. "
"But judging from the publicity effect, except for Chen Minhao's fans, other passers-by had an average response to this trailer."
Chen Minhao nodded and asked, "Is there any analysis of the reason?"
Wu Xiaoshuang said: "The first trailer focuses on love, but the concept of love is relatively abstract. In today's society, it is difficult for just the word love to resonate with passers-by."
"In the film promotion industry, there's a saying that goes like this: 'After all, we all love ourselves more than we love the movies, and we will only go to the movies if we see ourselves in the movies.'"
"So, if we want to get non-fans to take the initiative to go into the cinema, we have to find a way to resonate with them in the trailer."
Chen Minhao said in surprise: "I feel like you've made great progress, Xiaoshuang. The last time I had hot pot, I felt like you were still a novice in movie promotion. This time, you have become more professional."
Wu Xiaoshuang glanced at Kang Hui, then looked at Chen Minhao, and said resentfully: "Do you know how I have been spending these days? Sister Kang gives me homework every day. It was not so hard during my senior year of high school."
Kang Hui flipped his hair and said, "Judging from the final growth effect, isn't it pretty good?"
Wu Xiaoshuang coyly said "hmm".
Kang Hui raised the corner of his mouth and asked: "Okay, based on the market feedback of the first trailer, we will produce a second trailer as soon as possible. After the production is completed, we will take a look at the market feedback and then decide on the subsequent publicity strategy. The publicity strategy is We need to constantly adjust based on market feedback.”
Wu Xiaoshuang touched her hairline and nodded.
There are specialties in the art industry, and Chen Minhao also has his own things to be busy with, such as improving his acting skills.
Therefore, Chen Minhao said two words to Wu Xiaoshuang: "Come on!"
Three days, seventy-two hours.
Wu Xiaoshuang came to hand in her homework with dark circles under her eyes and a laptop.
Wu Xiaoshuang said with a tired look: "I invited Jessica to come to China next week. She is in the United States and I am in China. There is about a twelve-hour time difference between her and me. When discussing the trailer, she would have stayed up late. , otherwise I would have been unable to bear it if I stayed up late."
Chen Minhao nodded and said: "Thank you for your hard work. Jessica's hotel and meal expenses in China should be recorded in the studio's account, and the company will reimburse them."
Wu Xiaoshuang yawned, waved her hands, and said, "No need to bother, I made an agreement with her. I will find an empty house in Kyoto for her to live in."
Chen Minhao smiled and stopped talking.
He thought he could answer questions on Zhihu.
[The employees of the company are very rich. What is it like?]
Wu Xiaoshuang turned on her computer, clicked on a file on the desktop called ["Love Is Here" Trailer 2 - The ultimate version that will not be modified even if I beat you to death.AVI] video.
Click play.
This trailer is about 1 minute long.
The soothing piano sound is mixed with the warm and elegant cello, and a female voice narration sounds: "How many strangers will you meet in your life that you are willing to follow?"
In the video, the male and female protagonists get out of the car together.
Two close-up shots show that the train station where you got off the train is Vienna, and the train ticket in the heroine's hand shows that her final stop is Paris.
The female voice narration continued: "Maybe there is one, maybe there are two, but maybe none of them are met. And she met them on that train bound for Paris."
The rhythm of the accompaniment of piano and violin suddenly accelerated.
In the video, clips flashed quickly: "On the bus, they stared at each other, her golden hair caressing his arm; in the record store, the hero talked about the guitar, while the heroine held her chin. , looking at her, not daring to make direct eye contact."
The female voice sounded next to her again: "The meaning of travel is not only the scenery along the way, but more importantly, the people you meet along the way."
"You meet me, I meet you, that's what it means."
Finally, the camera fades to black and the content of the video becomes white text on a black background.
["Before Dawn" is released worldwide on May 1st.]
Wu Xiaoshuang explained with a smile: "After the pilot trailer was released, many people mentioned the words travel, encounter, and romance. So we made the second trailer around these words. Trailer, let’s see the market’s reaction first.”
Chen Minhao nodded and said: "Very good. After watching this trailer, I have another idea. Can we stir up a topic for everyone to discuss. This topic is not about this movie, but about travel. people you meet.”
Kang Hui nodded and praised: "This is a good idea. We can make this topic a certain degree of popularity and then release the trailer. The effect may be better."
Wu Xiaoshuang nodded and said, "Okay, no problem."
(End of chapter)