After Wu Xiaoshuang returned to her office, she assigned tasks to her Yu Yabin.
[Find an entry point and create a hot search #meaning of travel#]
After Yu Yabin received the task, he first contacted a Weibo V named "Weibo Answer Ranking".
This big V on Weibo will post a question on Weibo at 10pm every night, and netizens will answer it.
This Weibo account is very popular on Weibo and may be regarded as one of the most influential Vs on Weibo.
After Yu Yabin contacted the studio behind this Weibo, the content and amount of cooperation between the two parties were quickly agreed upon.
At 10 o'clock on Friday night, the "Weibo Answer Ranking List" posted a Weibo post.
[# Travel Meaning#What do you think is the meaning of travel_______________]
That night, there were 48,000 replies and 583,000 words on this Weibo post.
The next morning, Yu Yabin contacted several emotional and travel account influencers again and asked them to post Weibo posts with the #meaning of travel.
[Mengdie: #TheMeaning of Travel# Eat, drink, have fun with your loved ones, and see all the scenery as far as the eye can see.]
[Yueyouhuaxia: #TheMeaning of Travel# We shuttle between different cities to see the mountains, rivers, customs and customs. The meaning of travel is both moving and stopping. May your travels always be meaningful no matter where you are.]
[Happy and Happy: #TheMeaning of Travel# The meaning of travel is to look forward to the next trip.]
[Wang Xiaomi: #TheMeaning of Travel# allows you to discover again and again that you can’t take the beautiful scenery with you, and compromise all the regrets you encounter in life.]
[Xue Xue: #TheMeaning of Travel# is not about escaping or hiding. When we are hungry, we can see the world beyond our imagination, and then we will no longer be trapped in the joys, sorrows and joys in front of us.]
At 4 o'clock on Saturday afternoon, a topic called #TheMeaning of Travel# appeared at the end of Weibo's hot search list.
More and more netizens have begun to pay attention to this topic, and many netizens have also begun to post their own profiles on Weibo with the entry #meaning of travel#.
Yu Yabin continued to divert traffic to this Weibo post, increasing the popularity of the entry #The Meaning of Travel#. By 6 pm on Saturday, the entry #The Meaning of Travel# rose to thirteenth place on Weibo’s hot search rankings. .
Generally speaking, there is no need to rank high in the Weibo hot search rankings for a preheated topic.
Because once you enter the top ten of the hot search list, every time you move up one position, you have to spend a lot of real money.
The marginal effect is too low for the popularity of the entry #TheMeaning of Travel#.
The focus of this studio's marketing promotion is naturally the second promotional video of "Before Dawn". The ultimate goal is to get more people to spend money, buy a movie ticket, and spend money to enter "Love Before Dawn".
At 6:15 pm on Saturday, Love Before Dawn’s official Weibo posted a video ["Love Before Dawn" official promotional video], accompanied by the text [#游之义# The meaning of travel, not just The scenery along the way, and more importantly the people you meet along the way. You meet me, I meet you, this is the meaning.]
After the second trailer was released, Chen Minhao immediately opened his Weibo, forwarded this Weibo, and left a message: [About travel, about meeting, I will wait for you in the cinema on May 1st.]
Chen Minhao's friends in the entertainment industry have forwarded the second promotional video.
Wan Anqi retweeted and left a message: " # Travel Meaning # I want to take a vacation! I want to travel! But work and time do not allow it. On May 1st, watching other people's travels is also an experience."
Takashima retweeted and left a message: "#TheMeaning of Travel# Some historical attractions will always be there, but for some people, once they miss it, they will no longer be there."
Lin Xiuzi retweeted and left a message: "#The meaning of travel#May 1st, book the venue to support."
In addition to Chen Minhao's friends in the industry, Kang Hui also contacted the agents of several other stars and asked them to forward the official promotional video of "Before Dawn" to help Chen Minhao promote the movie.
This is actually a common resource exchange. When they have a new movie to be released in the future, Chen Minhao will also forward the trailer of their movie in return.
The style of most celebrity Weibo posts is very normal. Generally speaking, there is a set of fixed templates and words to help others promote movies. Most of these Weibo posts are even edited and sent by agents. If you are a close friend, you may inject some of your own emotions into it.
But the normal style of painting ended when it came to Zhang Xinyi and Su Xiao.
Zhang Xinyi moved to Chen Minhao's Weibo and @Su Xiao " # Travel Meaning # @苏小, classmate Xiaoxiao, let's go traveling too. I want to meet you again, and I also want you to meet me again."
Su Xiao forwarded Zhang Xinyi's Weibo and replied with three expressions (shy) (shy) (shy) and the text "Okay, where to go~"
On Zhang Xinyi's Weibo account, netizens commented that his painting style is also very strange.
"@张鑫伊, please consider the feelings of your single fans and stop killing dogs."
"Only violence can end violence, go ahead. @陈民昊@谢静杝"
"We will definitely go to the movies to support Chen Minhao's new movie, but please don't show off your affection in the name of promoting Chen Minhao's movie!"
Zhang Xinyi immediately replied to the netizen: "You misunderstood. I mainly wanted to show affection and help Chen Minhao promote the movie. It was actually a incidental matter."
There are also a few netizens @陈民昊 who asked
"@陈民昊. There is one thing that I am very curious about. In "The Best Youth", the female lead and the second male lead are together. How does the male lead feel?"
"@陈民昊@张摫伊@苏晓. Zhang Xinyi and Su Xiao were together when the filming of "The Best Youth" started, during the filming, or after the filming started."
Chen Minhao looked at the netizen's comments, thought for a while and replied with two words: "What do you think?"
After replying, exit Zhang Xinyi's Weibo interface, click on the trailer's Weibo to check netizens' comments.
[Ah, he’s so handsome. I was a little sleepy at first, but after seeing Chen Minhao's face, I stopped feeling sleepy instantly.]
[May 1st, why hasn’t it come yet? This is the Labor Day that I have looked forward to most since I was a child.]
[Looking forward to Chen Minhao’s wonderful performance in the play~]
Compared with the first promotional video, many passers-by also participated in the discussion about the trailer due to the warm-up and diversion of the topic #meaning of travel.
[Judging from the trailer, the quality of this movie is pretty good. I want to go to the cinema with my girlfriend. I hope I can find a girlfriend before May Day.]
[After watching this trailer, I had a hunch that either this movie would be awesome or it would be poorly shot.]
[I discovered the reason why I am single. I go to work every day and then go home to watch dramas. I have no chance to meet new people. But traveling is not practical. Do you have any single friends in Zhengzhou? Let's go to a movie and meet by chance on May 1st?]
(End of chapter)