Chen Minhao's studio, Kang Hui's CEO office.
Wu Xiaoshuang said excitedly: "The second trailer of "Love Is" takes travel as the core entry point, and the promotional strategy of using encounters to resonate with netizens is very successful. At present, the second trailer of "Love Is" has been posted on Weibo Ranked fourth in the hot search rankings, the popularity is still growing.”
Kang Hui nodded and said: "Well, the movie "Love Is" has a natural audience, which is lovers of literary and artistic films. Xiaoshuang, please find a few WeChat public accounts that mainly introduce literary and artistic films, and then Do a wave of promotion.”
Wu Xiaoshuang said "Okay", lowered her head and recorded the task in the to-do list, then raised her head, looked at Kang Hui and said: "The key domestic publicity strategy in the future is to promote Chen Minhao's last one or two popular variety shows "Love Is Here" ” and hold a press conference.”
Kang Hui nodded and said, "Okay. No problem. The domestic publicity strategy will be at your own pace."
Chen Minhao, who was sitting aside eating steamed buns, asked: "The second trailer of "Love Is" has also been released overseas simultaneously. How is the feedback from overseas netizens?"
Wu Xiaoshuang sighed and said: "The response to the second trailer of "Love Is" overseas was average. We did not invest resources in marketing, mainly because we wanted to see the real reactions of overseas netizens. But currently, it seems that it is not very optimistic. .”
Chen Minhao asked: "What's the reason for the review?"
Wu Xiaoshuang said: "After analysis, there are mainly two reasons. First, compared with China, your overseas fan base is relatively small, which made the second trailer of "Love Is" received a lot of attention during its initial dissemination. The impact is limited and the scope of dissemination is limited.”
Wu Xiaoshuang continued: "Secondly, compared with European and American countries, our country's culture tends to be traditional and reserved. Maybe the content of our trailer is relatively obscure. For example, the ambiguity of the male and female protagonists is reflected through the eyes of the two people touching and avoiding each other. . But these scenes may be too obscure, so they did not hit the heart of European and American audiences."
Chen Minhao thought for a while and asked: "Then how will we conduct subsequent overseas publicity?"
Wu Xiaoshuang lowered her head and remained silent.
Kang Hui, who was standing aside, said: "Everything is difficult at the beginning. This is your first overseas movie, so some difficulties in promotion are definitely to be expected."
Chen Minhao smiled and said, "Yes, no matter how difficult it is, we have to do it."
Kang Hui looked at Chen Minhao and said: "To promote "Love Is" overseas, there are currently two major promotion strategies that you can refer to. The first method is to spend money. Waiting for two weeks before the movie is released, we are frantically posting on Facebook and Twitter. There are people who spend money on TikTok and place targeted ads.”
Chen Minhao grinned and asked, "Sister Kang, can you tell me the second method?"
Kang Hui said: "Through our analysis of netizens' messages on Twitter, we found that there are still some overseas netizens who are interested in the movie "Love Is Here" and are willing to go to the cinema to support the movie. And the portraits of these netizens have something in common. The characteristic is "I'm yours" which they like very much, and they are curious about what kind of movie the song "I'm yours" was written in."
Kang Hui continued: "From the common characteristics of these netizens, we can draw a conclusion that we can convert some people who like your music and let them enter the cinema. The core of conversion is that you have to write a song with "Love" English songs related to "In" are used as promotional music for "Love in"."
Chen Minhao nodded and said, "Let me give it a try. It's not a big problem."
Kang smiled back and said, "Well, there's no need to rush this song. We'd better release it one to two weeks before the movie is released to ensure that the song's popularity coincides with the movie's release time, so as to maximize its use. This song."
Chen Minhao nodded and said, "Okay, I'll go back and think about it. I have class this morning, so I'll go back to school first."
After saying that, Chen Minhao left the office and planned to go to the Beijing Film Academy.
As soon as I got out of the elevator door, my cell phone rang.
Chen Minhao took out his cell phone and looked at it. The caller ID reminded him that it was Xiao Jing.
"Hey" Chen Minhao sighed. When he was browsing Douban this morning, he had already seen some netizens discussing Xiao Jing's recent robbed resources in the group.
Chen Minhao thought for a while and didn't answer the phone.
After answering this call, I will definitely not be happy.
He could imagine what Xiao Jing wanted to say to him.
[1. Your agent stole my role. 2. If it is Wen Yafeng who offends you in order to pave the way for Cheng Wenfei, you should ask your agent to steal their roles instead of targeting me here.]
But he couldn't think of what he should say to Xiao Jing
Do you want to tell him that persistence is victory? It was now the eve of dawn.
Or should I tell him that it's a blessing in disguise
Nothing he said was appropriate, and just hearing his complaints would make him unhappy.
Life is short, why do you do things that make you unhappy
Now! The most important thing in life is to be happy.
Xiao Jing's hair was a mess and his beard was not shaved. He looked a bit sloppy.
Xiao Jing's mood was extremely bad now.
The role of the male protagonist in "Youth Love" was robbed. He went to Wen Yafeng to discuss how to get the role back.
But Wen Yafeng said indifferently: "It is the investor's decision to change the starring role in "Youth Love". There is nothing I can do."
Xiao Jing was not convinced and argued with Wen Yafeng for a few words.
Xiao Jingguo won! (╯°O°)╯(┻━┻
Then, Wen Yafeng stopped announcing to him.
This is a disguised form of snow. Snow hiding means that the agency does not release records, film, or participate in activities for the artist, but it does not terminate the contract with him immediately. In name, he is still an artist with the company. In this case, the artist cannot transfer to another company to seek development, nor can he accept activities privately.
Xiao Jing knew that Wen Yafeng didn't really want to hide him, after all, he was still a money tree.
But Wen Yafeng wanted to take this opportunity to bow to her, to apologize to her, to transform herself from a money tree into a more obedient one, or even into an obedient dog.
If Wen Yafeng's behavior was understandable to him. So Kang Hui's behavior was beyond his comprehension.
If it was Wen Yafeng who offended Chen Minhao in order to pave the way for Cheng Wenfei, then why did his agent want to steal my role? ! ? Shouldn't she target Cheng Wenfei
Ding-ding-ding, the phone is ringing.
Xiao Jing answered the phone.
A clear female voice came from the receiver, "Brother Jing, I have found out what you asked me to do before. Kang Hui didn't target you intentionally. She wanted to target Cheng Wenfei and steal his resources. But Wen Yafeng protected him. It's so good that Kang Hui didn't take action when he couldn't find a chance, so he got angry with you!"
Xiao Jing's expression changed and his pupils shrank!
No wonder Kang recalled staring at me like a mad dog and biting me.
Sorry!
Wen Yafeng, you beast!
(End of chapter)