This year’s Chinese New Year is earlier than usual, starting at the end of January.
Director Ji's last year's modern anti-drug film "Poppy" sold very well. Xia Siyu's performance was almost defeated by a senior in the film industry, and she missed the Golden Moon Award trophy. This year's "The Hunt" is released, and it also has a chance to compete for the Golden Moon Award.
Then there is "Sunrise". After Han Yifan's efforts and substantial profit sharing, he signed an agreement with the theater chain and guaranteed a certain film schedule, and it will be released on Valentine's Day, February 14th. This film has a literary style, after all, it is an adaptation of a play. In order to balance art and business, Bo Yan did not show off his skills in the camera, nor did he edit the plot into pieces. Based on the original work, certain modifications were made, and there was even a little easter egg in the end. Since it is released on Valentine's Day, some emotional editing must be done. It does not have as direct a critical meaning as the original work, and focuses more on describing the emotional entanglement between the male and female protagonists. Anyway, the investment in "Sunrise" is not large. As long as the box office can exceed 200 million, the cost should be recovered smoothly.
There was a period of conflict between "The Man" and "Sunrise" in the late stages of the film schedule, but anyway, at the end of the release period, unless it is a blockbuster film, the garbage time in the later period is of little use.
Waiting for the two films to finish, the Golden Olympics awards will be announced soon. Up to now, Xia Siyu still has nothing to gain. Including this Golden Olympics, she still has four chances, but it is almost impossible to win three trophies with four chances. Xia Siyu has become a Buddha herself, and she plans to go to Shang Feier openly and admit her failure when the time comes. She also sincerely believes that she is far from what her mother used to be.
But giving up temporarily does not mean that she will be depressed for the rest of her life. She will continue to work hard and strive to get her own trophy as soon as possible in the future.
On the eve of the Spring Festival, on the one hand, she was still filming this TV series, and on the other hand, she was about to start promoting "The Master" and "Sunrise". Especially for "Sunrise", the drama promotion basically relied on her and Bo Yan. Especially now, there are a large number of Bo Yan's fans who have lost their fans. Although there is no backlash, the fans who remain are not as enthusiastic about promotion as in the past.
The same goes for Xia Siyu. Because of the ups and downs in the past, she has few die-hard fans. Although her popularity has increased recently, a large part of her are fans of her face and passers-by. The noble passers-by can at most go to the cinema and donate a movie ticket, but they will never publicize or criticize you, nor will they fight for you and call her.
However, with her and Boyan's names, they did attract a group of people's attention. These days, traffic is no longer popular in the film market. But Xia Siyu and Boyan still have box office appeal. He is famous for his high-quality films and his acting skills are also good. Xia Siyu, although she only has one supporting actress in Cannes since her debut, she has never failed at the box office. In terms of commercial value, maybe she is even higher than Bo Yan.
Especially since the two of them officially announced that they will work together to release a movie on Valentine's Day, it will really attract attention. Han Yifan had previously negotiated with the theater chain. In the early stage, there were a large number of discounted movie tickets for ninety-nine yuan and nineteen-nine yuan to lure the audience to watch them first. The film producers provide their own money to attract people to the cinema first.
During this time, Bo Yan was busier. In addition to filming the TV series, he was the director of "Sunrise". He also directed and shot the film himself. Although he did not edit the film himself, he provided advice. The state of the final film can be said to be completely under his control.
As I said before, in order to meet the needs of moviegoers, he cut a version of the film suitable for release on Valentine's Day. But for the rest, he depends on the market's reaction, and may even make a director's cut of the artistic film that Gao Wan likes, which he originally had in mind.
He asked Han Yifan, the drama director, Xia Siyu, and the director of "Spring Light" Sun Wujiu to watch this film. He also specifically consulted his master Yu Fenfei to make sure that there were no problems before he went ahead with it boldly.
Especially in order to cater to young people, his editors edited a very sweet and sour short play, and also did marketing that catered to hot topics, and put it on a certain music channel. He and Xia Siyu also often appear on the official account of a certain movie to promote movies. We also recruited Li Yiru, who plays the second female lead, and asked her to help promote the show.
A certain audio channel has launched an overwhelming publicity campaign, and has also cooperated with the authorities to allow them to put in more promotions. Other than that, there is relatively little marketing.
Bo Yan has to be an actor, a director, and a part-time marketer. It's a hectic mess.
The end of the year is always the busiest time, but Bo Yan is probably too busy to touch the ground. Especially for the marketing projects that he personally focused on, he would come back late at night every day and go out again before dawn.
Moreover, there was a TV station that invited him and Xia Siyu to attend the Spring Festival Gala. Just like the Spring Festival Gala on New Year's Eve one year, he also had to take time to practice rehearsals. I wish I could break a second in half.
**
Finally, it’s the busy New Year’s day.
During the Chinese New Year this year, Xia Siyu and Bo Yan returned to Bo's house. On the surface, the Bo family is full of joy, especially since the old man was in poor health and left basically all of Boshi Enterprises in the care of his uncle. Bo Qiliu seems to have gained a lot of weight this year and has a rosy complexion. Bo Yi did not gain weight, but looked a little stronger, as if he had gained muscle. But it is precisely because of this that his eyes, which were already a little small, became even smaller and a little squeezed.
And his dressing style has also changed. Xia Siyu even joked: "Oh, I didn't realize that you like this style."
Pointing to the floral shirt under his black suit. There is even a mobile phone chain on the mobile phone case. Look at Xia Siwei's phone again. Her phone is clean and smooth. It's obviously not a couple's phone.
Sometimes, dressing styles, strange trinkets, and changes in emojis can all be problematic.
Bo Yi is also very proud this year. Hearing Xia Siyu's praise, he couldn't help but feel a little proud: "Yes, this is a new style from Paris Fashion Week."
He also said: "I heard that you recently asked your father to borrow some money."
Xia Siyu still nodded and teased: "Yes, you are poor, your family talks a lot, and you have to charge interest when borrowing money. It's not like you, who directly inherited the entire company."
Even Xia Siyu could see the crisis that was brewing in the flames and the flowers blooming in the brocade. It was impossible for Bo Yan not to see it. But he knew it, and he didn't say it. Anyway, the Bo family has nothing to do with him. When his grandfather appointed the company to his uncle, he should have thought of this possibility.
(End of chapter)