Jojo said. Every time Lu Qier attends an event or records a program. The event location will be announced one day in advance. And consider selecting fans. On the one hand, it is to satisfy the passion of enthusiastic fans to meet their idols. On the other hand, it is easier to control the number of people. In order to achieve the safe conduct of the activity.
In view of Lu Qier’s popularity in the United States. The first activity Qiao Qiao scheduled was to record an interview program for the largest television station in the United States. Come to promote the new album carefully prepared by Lu Qier.
From hotels to TV stations. The whole journey takes about an hour by car. Qiao Qiao and Xiao Zheng accompanied Lu Qier's car throughout the whole journey. There was a black car driving ahead. There were five cars escorting the rear. Form a huge security convoy.
"This is our first exclusive interview in the United States, Qier. Your attitude must be serious. To avoid being found out by the unscrupulous media." In the car. Qiaoqiao browsed the interview content. While telling Lu Qier.
"Yeah. I know." Lu Qier nodded. As the first battlefield for her popularity. Lu Qier naturally attaches great importance to the US market. even. Her album sales. Eighty percent of them are from the United States. If it offends the US market. Her album sales would plummet. It is difficult to break through the sales legend of the previous album.
In fact. Lu Qier is a new generation of singing queen who is popular all over the world. Regardless of image and temperament. Still a variety of styles. They are all destined to become a new generation of superstars popular in the music industry. Just compare it to the United States, which protects copyright. In China, with the vigorous development of the Internet. Coupled with the weak copyright awareness. Record sales have long since eclipsed the glory days of the late 20th century and early 2000s. Don't talk about creating communication. Even the cost may not be earned back. So as a celebrity in the music industry. The US market will be the largest sales area for Lu Qier's new album. Rather than bursting with popularity. China has many fans.
The two reviewed the interview content. Xiao Zheng, who had always been unable to sit still, remained silent for a rare moment. He glanced calmly out the window. I don’t know what I’m thinking.
"Xiao Zheng. What are you thinking about?" Lu Qier called Xiao Zheng three times in a row without getting a response. He couldn't help but push Xiao Zheng gently. complained.
"Nothing." Xiao Zheng gradually came back to his senses. Lighted a flue. "I've read all the interview transcripts."
"Yeah." Lu Qier nodded. "It's the same old pattern. There's nothing to see."
"Better be careful." Xiao Zheng said with a smile. "I heard that the media likes to surprise people the most. Ask questions that are not in the interview script. Set traps for guests."
"You believe this too," Lu Qier curled her lips. "The so-called media takes things by surprise. In fact, many times it's the celebrities who make the request."
"There's something wrong with these celebrities." Xiao Zheng asked with raised eyebrows. "You're causing trouble for yourself."
Qiao Qiao saw Xiao Zheng asking such a simple question. He couldn't help but smile and said: "It's not to cause trouble. It's to give yourself a sense of presence. Think about it. A third-rate star is in love. Or getting married. Or even meeting his parents. Most of the paparazzi are staring at first-line celebrities. How can there be so many resources to track what third-rate celebrities are doing? Since no one is publicizing their current status and news, it is natural for the celebrities to find their own channels."
"It's really hard work." Xiao Zheng took a puff of cigarette. Tsk-tsk and praise the strange way.
Qiao Qiao smiled politely. He slowly explained: "The most important thing for a star is attention. Especially those stars who have no works and rely purely on hype to become famous. They need a lot of exposure. If there is no news, who will take the initiative to follow them." After a pause . Qiao Qiao said proudly. "After all, not everyone is as talented as our Qier. The album was contracted by one person. It is widely known around the world. The support team is all over the world. As long as she says a word, countless fans will follow her."
Xiao Zheng rolled his eyes at Qiao Qiao. She asked slowly: "Sister Qiaoqiao. Is there a salesperson like you?"
Qiao Qiao suppressed her smile slightly. Said: "What I said is true. Qier is indeed the most popular female star in the entertainment industry today. Even in Hollywood, there are many big stars and directors who have offered her an olive branch."
"I believe this." Xiao Zheng nodded. Said seriously. "But Qier. You can't just accept some shoddy movies. Don't waste your popularity to make movies without fully understanding a role. It will do you no good."
"Don't worry." Lu Qier smiled. "Firstly, I am not short of money. Secondly, I am short of time. I will not consider making movies in the short term."
"Yeah." Xiao Zheng smiled. The conversation changed. "But with your stage experience, you can still do it in commercials."
Qiao Qiao heard what Xiao Zheng said. A look of defensiveness suddenly flashed across his eyes. He probed: "Mr. Xiao, you don't want to invite Qier to be your ENN product spokesperson, do you?"
"Hey. Qiao Qiao, how do you know what I'm thinking? Are you a roundworm without a belly?" Xiao Zheng resolved the embarrassment of being exposed. continued. "Qier. You and our Xinao have cooperated once. As the saying goes, once is born, twice is familiar. With our relationship, you should not refuse my invitation."
"Of course not."
Before Lu Qier could speak. Qiao Qiao said seriously: "Mr. Xiao, do you know what advertising resources Qier has in hand? They are all the world's top luxury goods. The endorsement fee for one advertisement is at least tens of millions of dollars. Do you think Qier will accept some easily?" Is it a famous endorsement?"
Xiao Zheng felt insulted by Qiao Qiao. He asked with a straight face: "I don't like to hear what you are saying. What is an endorsement without a good reputation? Our ENN is also a star company in Mingzhu, okay? Besides, you are collecting 10 million in endorsement fees overseas. . Shouldn’t we take the initiative to lower the price in China? You are exporting to domestic sales. The price is too harsh. You are not afraid of losing the domestic market.”
Qiao Qiao felt that Xiao Zheng was just messing around. Forget it if you don’t understand endorsements at all. He even asked himself to lower his endorsement fee. Just when he was about to end his boring conversation with Xiao Zheng. Lu Qier asked curiously: "Xiao Zheng. What products of your ENN are suitable for me to endorse?"
Xiao Zheng smiled happily and said, "Don't worry. I will never find some random products to endorse for you. First, it will affect your image. Second, we have also wasted channel resources." After a pause. Xiao Zheng continued. "You know we Xinao are discussing cooperation with Jefferson, right?"
"Yeah." Lu Qier nodded with a smile. "You are here for inspection in the United States."
"Yes." Xiao Zheng smiled slightly. Then he said. "We and Jefferson are cooperating to develop a brand new brand. Cosmetics. As you know. Women and children are the most profitable these days. We Xinao don't have much experience in children. But in terms of women, we still have There are some successful cases. Coupled with Jefferson’s strong market share and your global influence, I believe that once the product is launched, it will be sold out.”
"Cosmetics." Lu Qier tilted her head and thought for a while. Ask Qiao Qiao back. "Do I have any cosmetic endorsements on me?"
Qiao Qiao's expression froze. He whispered: "Yes. French Lancôme."
"Push it for me." Lu Qier said without hesitation.
"Ah." Qiao Qiao said in shock. "Pushed."
"Yeah." Lu Qier nodded. His expression was solemn.
Qiao Qiao hurriedly persuaded her: "Qier, the contract we signed with Lancôme does not limit us to endorse their company's products. Even if you want to help Xiao Zheng, there is no need to push Lancôme's contract."
In fact. Any big brand company. Its endorsement management is very rigorous. When its artists endorse their own brands. Endorsement of products of the same type is not allowed. This aspect will weaken the influence and promotion effect. It can also confuse the brand of the product. But Lu Qier is a global celebrity. Lancôme did not limit her endorsement rights when signing the contract. So in Qiaoqiao's opinion. Even if Lu Qier endorses two cosmetics at the same time. It won't have much impact. After all, on the one hand, it is a top global brand like Lancôme. On the other hand, it is a brand that has not yet been developed and launched. Why would Lu Qier refuse to cooperate with Lancôme over such an obscure thing
It’s like picking up sesame seeds and losing watermelon. Not worth it.
"Endorsing two products at the same time will weaken the promotion effect." Lu Qier smiled slightly. Turning around, he winked at Xiao Zheng and smiled. "Your products should be launched soon. No one knows when I will be out of date."
Xiao Zheng gave a thumbs up and said, "Good brothers show loyalty." He paused. He said to Qiao Qiao. "Don't worry. Lancôme will give you 10 million. I won't give you a cent less."
Qiao Qiao said angrily: "This is not a matter of 10 million."
"Isn't it just about money that you just talked about?" Xiao Zheng wondered.
Qiao Qiao saw that Xiao Zheng didn’t understand the operation of the entertainment industry at all. He couldn't help but patiently explained: "That's right. In terms of signing bonus alone, it is indeed a matter of 10 million. But you know that for artists, in addition to signing bonus, publicity channels are also crucial." After a pause. Qiao Qiao continued to explain. "Let me give you an example. Qier has signed a contract with your ENN. Are you sure that the product commercials in which Qier will appear will be on TV? Even if it is possible, will it be on star TV? Even if it is. Will the TV station's ratings be high? For example In China. Can it be on CCTV? Can it be on Hunan TV? Can it be on Zhejiang TV? In addition, can you ENN provide Qier with a high-end show? Lancôme can. They can arrange for Qier to be on the show with the highest ratings in all countries in the world. It is a TV station. It can provide various red carpet shows to increase Qier’s exposure. It can conduct indiscriminate promotion online and offline. This is something that ENN cannot do."
"So. Do you think this is just a matter of 10 million signing bonus?" Qiao Qiao explained in a dumbfounded way. "Celebrity endorsement is not as simple as you think. On the one hand, the product relies on Qier's popularity. On the other hand, Qier can also get a lot of promotion resources provided by Lancôme. This is complementary and complements each other."
"That's it." Xiao Zheng nodded. Seriously. "No wonder big stars endorse big brands. Third-rate stars can only endorse products that sound low-grade. It turns out that this is the problem."
There was a pause. A smile appeared on Xiao Zheng's face involuntarily. He said to Qiaoqiao: "But so what. Qier has promised me. Do you want her to be an artist who breaks her word? This is a matter of moral character. It will hurt her image."
Lu Qier also sang along with Xiao Zheng and said, "Yes, Qiao Qiao. Do you want me to be an artist without moral character?"
Qiao Qiao looked at the two people's extremely tacit cooperation. Holding his head and shouting: "You can do whatever you like. I don't care."
The two looked at each other and smiled. A high five declares success.