Xiao Zheng knew early on how cruel the evil capital was. Even though Sophia has a huge reputation in Jefferson, the other shareholders are not fools and will not engage in loss-making transactions for no reason. Therefore, Sophia is taking the lead in the cooperation between ENN and Jefferson, but whether it can ultimately be profitable depends on ENN's operations and the specific implementation of the overseas department. After all, in addition to helping Xiao Zheng, Sophia also has to be responsible to the shareholders of the board of directors. Otherwise, who would be willing to spend money on her
Shen Han pushed up his flat glasses, picked up a plan and said, "Mr. Xiao, I have drafted a preliminary marketing plan. Take a look at it when you have time. If there are no major problems, I will draw up a detailed plan based on this outline. Book."
Shen Han is Xinao's gold medal marketing manager. Her work experience in this area is beyond the reach of the two grown men here. Xiao Zheng knows that being a leader requires the ability to recognize and employ people, not to pretend to understand, and not to interfere too much in the work of subordinates. Otherwise, you will end up in a completely different situation in the end, with money wasted and no profit gained.
Xiao Zheng took the plan and after looking at it for a few times, he felt a severe headache. He shook his head and said, "You have experience, you can figure it out yourself."
"Yeah." Shen Han nodded, then asked with some hesitation. "Mr. Xiao. The so-called marketing, in the final analysis, means spending money to build momentum and publicity, so I have to have a specific marketing amount before I can draw up a detailed plan."
"Fifty million." Xiao Zheng said with a smile. "Now is the information age, and marketing is really important for a product. And what we do is cross-border cooperation. In addition to conquering overseas markets, the domestic market should not be underestimated."
Shen Han nodded and said, "I try to make every penny worthwhile."
"It's not about trying your best, it's about doing it for sure." Xiao Zheng said with a smile. "This is just the first wave of warm-up. When the product is officially launched, we will add a second tranche of funds for comprehensive promotion. We will strive for immediate success."
Shen Han nodded when he heard this and said: "According to the current market conditions, whenever a new product is launched, packaging and promotion are inevitable. Among them, the choice of spokesperson can make the promotion effect twice the result with half the effort."
"I know." Xiao Zheng nodded and asked. "Then which celebrities do you think are more suitable to endorse our products?"
"The target group of our products is young women. They are between the ages of eighteen and thirty. So it is best to find a star with broad influence in this age range." Shen Han said very professionally.
"How about Lu Qier?" Xiao Zheng joked. "She has a huge fan base around the world. And she is a teen idol. Her influence should be big enough, right?"
Shen Han's expression froze slightly, and then he explained helplessly: "The influence must be enough. Moreover, we can also use the large-scale programs and events she attends to place advertisements. I believe that with her face and status in the circle, the TV station and the organizer Everyone will cooperate vigorously. But -" After a pause, Shen Han said helplessly. "As far as I know, Shen Han's basic product endorsement costs 10 million U.S. dollars. Apart from doing ground promotion and online promotion, it is difficult to squeeze out this endorsement fee."
"Then sign a contract with her in the form of dividends." Xiao Zheng said with a smile.
"This is against the rules, isn't it?" Shen Han said awkwardly. “Celebrity endorsements are rarely signed in the form of dividends.”
"Are you stupid?" Tang Ming glanced at Shen Han and joked. "Others will definitely not be able to do it. But with the relationship between our Mr. Xiao and Lu Qier, let alone sharing, even if there is no endorsement fee, it is not a problem at all."
Shen Han was stunned for a moment, and then thought of the close relationship between Xiao Zheng and Lu Qier. He couldn't help but nodded and said: "As long as Lu Qier is willing to endorse our products, I believe that our first overseas project will exceed everyone's expectations and make profits for the company."
"That's it." Xiao Zheng said with a slight smile. "I will contact Lu Qier. You are mainly responsible for the marketing plan. Once the product is launched, it is time for us to conquer the world!"
Shen Han was also excited by Xiao Zheng's stimulation, her face turned red and she said, "Don't worry, Mr. Xiao, I promise to complete the task!"
Boom boom.
The three of them were having a high-level meeting intensively, when someone suddenly knocked on the door of the conference room. Tang Ming got up and went to open the door, but was startled by the woman standing at the door. He was so busy that he took the initiative to say hello: "Mr. Lan, why are you here?"
With a gentle smile on her face, Lan Xin said apologetically: "I have something to discuss with Mr. Xiao."
Xiao Zheng also stood up and said, "Mr. Lan, come in and sit down."
After Lan Xin entered the conference room, she said slightly apologetically: "I didn't disturb your meeting, did I?"
"It's okay, we're almost done talking anyway." Xiao Zheng personally pulled out a chair for Lan Xin and pretended. "What does Mr. Lan want from me?"
In normal times, Lan Xin, as the financial director, would definitely keep secrets about the company's senior management matters that were about to be mentioned. But this time it was extremely helpful to Xiao Zheng, and it was even pie-in-the-sky. At that moment, she did not take into account the presence of Shen Han and Tang Ming. She directly took out a document and said with a smile: "Mr. Xiao, here is a document. As long as you sign it and get approval from Mr. Lin, you will be officially Become a shareholder of ENN. Account for a percentage.”
Lan Xin said it very happily, but Shen Han and Tang Ming were furious on the spot.
A percentage
It doesn't sound like much, but it's equity worth thirty million!
Xiao Zheng had only been in the company for half a year, and had been in charge of the overseas department for less than a month. Mr. Lin actually directly gave Yidian an equity stake. This is not just a matter of generosity or not. But his absolute favor towards Xiao Zheng!
"Yeah. No problem." Xiao Zheng pretended to be indifferent and signed the document with a smile. Then he stood up and shook hands with Lan Xin, took the opportunity to scratch Lan Xin's soft palm and smiled. "Thank you, Mr. Lan. I'll treat you to dinner when you have time."
The hint in the palm is to treat you to dinner tonight.
Lan Xin smiled knowingly, but she was too embarrassed to show it in front of outsiders. She just kept her normal attitude and said: "Mr. Xiao, you are busy, I won't disturb you anymore."
After that, he stood up and left the conference room, closing the door politely.
"Holy shit!"
As soon as Lan Xin left. Tang Ming immediately came up to Xiao Zheng and said with great jealousy: "It's too much! It's so unfair!"
Shen Han also said with amusement: "I have been coming to Xinao for several years. But I haven't caught a single cent."
"Why, you want to compete with me for shares?" Xiao Zheng said seriously. "I'm your boss. Do you still care about me?"
Tang Ming curled his lips and said: "Yes. You are not only our boss now, but also the boss of the entire company. After all, you are the supervisor with shares -"
Tang Ming's tone was filled with a strong sour taste.
"Stop talking nonsense. Go to work." Xiao Zheng waved his hand, and after finishing the pretense, he stopped irritating the two younger brothers and sisters who were working with him.