Xiao Zheng carefully figured out Lu Qier's method of promoting Phantom. During the show, a female host was extremely envious of Lu Qier's skin texture and temperament, so she took the initiative to ask questions about cosmetics. In this regard, Lu Qier very cleverly named the brand she was using recently, and with the wonderful arrangement of the subtitle team, she typed two huge words: Phantom.
Human beings worship idols, especially international singers like Lu Qier, who are at the top of their fashion trends. They are the objects of imitation among men, women, and children. In just one morning, thanks to Shen Han's marketing tactics, the keyword 'Lu Qier Phantom' appeared on all major portals and Weibo, and the search volume also skyrocketed. When he was originally a little confused about how influential Lu Qier was, Xiao Zheng learned that this was Lu Qier's first variety show. Not to mention domestically, there were even many fans from abroad watching online. Its influence spread explosively. In this regard, the program team also gave Lu Qier a lot of face, not only cooperating with her to promote Phantom, but also giving her a close-up. This is a high-scale treatment that ordinary celebrities never get.
In just three days, discussions about Phantom continued to ferment on the Internet, and even many well-known celebrities were interested in this cosmetic product carefully promoted by Lu Qier.
At this moment, Shen Han took advantage of the situation and released the newly completed promotional video through major TV stations and portals. Xiao Zheng, who had never followed up on advertising issues before, couldn't help but jump to his feet after watching this minute-long high-quality advertisement: "Damn! Are you going to make the advertisement into a TV series? What I want is The most radiant side of Lu Qier, how did you capture such an ordinary side of her?"
"The picture quality is not good? The taste is not good? Still the charm of Lu Qier is not captured?" Tang Ming lit a cigarette and asked calmly.
"They're all good. They're all wonderful." Xiao Zheng said distressedly. "But Lu Qier is an international star. If you film her like this, what's the difference between her and ordinary people? This can't bring her influence and star appeal to the extreme."
Tang Ming smiled slightly, picked up the tablet and said: "The original advertisement was five minutes long. Because there was still a week before the launch of Phantom, we thought of a compromise and cut the advertisement into three parts. With ordinary, hard work, The main line of becoming famous, and then making a seamless connection with the Phantom as the core. You see, in the advertisement posted today, we only showed the true face of the Phantom at the end of the advertisement. This is the effect we want to achieve, to make the audience curious. Evoke their interest.”
Xiao Zheng didn't understand this kind of marketing method, so he just lit a cigarette and said, "Will this be effective?"
Shen Han on the side smiled slightly and said: "The number of online searches has exceeded 10 million. Second only to Lu Qi'er. Many netizens have spontaneously written tens of thousands of letters asking for the next commercial."
"Damn. These star-chasing idiots." Xiao Zheng scolded with a smile. "Are the ads really that good?"
Shen Han smiled and said: "That's because Mr. Xiao is familiar with Miss Lu Qier, so you don't have this feeling. You know, it is not easy for ordinary citizens to meet Miss Lu Qier. Can you? It’s also a good choice to watch the ads to quench your thirst.”
Xiao Zheng was slowly convinced by the two's reasoning. He took a look at the bill and said, "I just found out today that you actually spent one million US dollars to shoot such a set of commercials. Isn't it too much?"
"It's a lot." Shen Han explained. "For normal product advertising, hundreds of thousands of Chinese coins can solve the problem. Even for an international first-tier brand, spending this amount to shoot an advertisement is a bit extravagant. But the reason for doing this is because we are not only shooting in the old alleys of Mingzhu, She also flew to Hollywood. For this reason, Miss Lu Qier also invited several Hollywood movie stars to participate in the show. She did not charge a performance fee, but only gave a symbolic red envelope."
After a pause, Shen Han said solemnly: "Miss Lu Qier has put in all her efforts and efforts for this advertisement."
Xiao Zheng smiled and said: "Friends help each other, what can we do if we don't do our best?"
But I was thinking secretly: It seems I can't escape from a barbecue.
After the office meeting, Shen and Han went out to have lunch, while Xiao Zheng stayed in the office to watch the so-called trilogy of commercials. The first part is about the ordinary Lu Qier, and the second part is about her entering the entertainment industry and working hard, and carrying with her the first cosmetics in her life, Phantom. No matter how high-end and noble cosmetics other people use, she only uses this one whenever she goes out to perform. In the second commercial, the Phantom's time outside the country has increased a lot, and each time it is outside, it shows the charm of this cosmetic in a different way. It can be seen that the director and the film crew put a lot of thought into the script. As for the third advertisement, Lu Qi'er embarked on the road to popularity and specially invited several Hollywood stars to go abroad to show the colorful Hollywood style in front of the audience. Achieve eye-catching effects.
It can be said that this advertisement is not only atmospheric, but also very interesting. It also describes Lu Qier's road to fame to a certain extent. Inspirational, and full of visuals.
Even a man like Brother Azheng, who has little interest in the entertainment industry, thinks this advertisement is quite good. After being launched one after another, it should achieve quite amazing results.
Ding dong.
Suddenly a text message came from the phone, from Lan Xin.
As soon as Xiao Zheng opened the text message, he was shocked by its content.
"Do you have the finished product of Phantom in your hand?"
Just from the content of the text message, Xiao Zheng could imagine Lan Xin's shyness when she sent this text message. As the dignified vice president of ENN, he is so concerned about one of his company's products.
Women, who doesn’t love beauty
Xiao Zheng made a phone call and said with a smile: "Not yet. Do you want it? I'll have someone go to the warehouse to withdraw some money for you?"
"That's no need." Lan Xin's gentle voice came. He said slightly embarrassed. "I just saw how popular it is on the Internet, and my friends around me are also waiting to buy the product after it goes online. I just wanted to ask you if it is available here."
"Has it spread offline?" Xiao Zheng said proudly. "It seems that our overseas department's work is going very smoothly."
"Quite successful." Lan Xin smiled. "Mr. Lin and I held a meeting to study. After the launch of the first batch of Phantom products, the cost can basically be recovered. And ENN's profit is expected to grow exponentially this year."
"Then I won't be the top hero of Xinao by then?" Xiao Zheng joked.
"Of course." Lan Xin seemed even more excited than Xiao Zheng. He raised his volume slightly. "When you succeed, you must treat me to dinner."
"That's necessary." Xiao Zheng said with a smile. "I'm afraid Mr. Lan has so many things to do and doesn't have time."
Lan Xin said angrily: "I have time every day, but I'm afraid that Mr. Xiao will be too busy and won't have time to invite me."
Xiao Zheng couldn't help but smile evilly when he heard this: "Open the door."
"Ah?" Lan Xin's voice on the other end of the phone trembled, and then there was only a burst of fierce footsteps. The door opened.
As soon as Lan Xin opened the door, she saw Xiao Zheng standing at the door with a smile.
"How about I treat you now?" Xiao Zheng looked up and down at the happy and nervous Lan Xin, with a playful smile on his lips.