Xiao Zheng was just bragging in front of Geng Sang and others, so how could he hold such a stupid celebration party on the first day of the launch of the Phantom series? Even if he allowed it, Shen Han, Tang Ming and others probably wouldn't have that much time.
After returning to the office, Xiao Zheng spent the whole morning staring at the computer and paying close attention to the big data of various sales points. Under the overwhelming promotion and celebrity effect, all 30,000 fashionable Phantom suits launched in advance were sold out in just one morning. The popularity is no less than that of a big star signing a book signing. According to Shen Han's real-time report, agents from all over the country are frantically asking for as much goods as they can from ENN. You can increase the price.
"It's so good to sell," Shen Han, who had been exhausted all morning, took a sip of water and said with smoke in his throat but extremely excited. "Tang Ming, don't go home these days. Camp in the delivery room to supervise. I estimate that our little inventory will be sold out in less than a month, at most ten days."
As the marketing director of the Phantom series, the plan she gave was not only professional, but also quite clever in its positioning. Although it is not a god-level operation, as far as the industry is concerned, she has completely established her own brand through the Phantom series. I believe it won’t be long before major companies and groups will offer her an olive branch and spend a lot of money to poach her.
Tang Ming, who also works back and forth between the company and the warehouse, complained: "You just became famous and you want to kick me out of the house. Mr. Xiao, you have to make the decision for me,"
Xiao Zheng blew the tea leaves on the water, raised his eyes and glanced at Tang Ming: "Don't worry, Shen Han will follow me every step of the way these days. She doesn't have that chance."
"This is what I'm really worried about," Tang Ming said in shock. "Mr. Xiao, don't you still know your own charm to this day?"
"Yes." Xiao Zheng, who was sitting on the sofa chair, put down his tea cup, crossed his legs slightly, put one hand on the back of the sofa, and performed the signature cool action of the male lead in an idol drama.
Tang Ming rolled his eyes, sat down opposite Xiao Zheng, and planned: "According to the current hot trend, our inventory cannot last for a month. Starting tomorrow, I will urge the growth line to work around the clock. But I have a question, I don’t know whether I should say it or not.”
"You are the deputy assigned to me by Mr. Lin. Your role is to make suggestions." Xiao Zheng gave Tang Ming courage and smiled. "Speak boldly."
"According to the current situation, our inventory can only last for ten days, or at most half a month. But if we continue to provide it to major agents at the current delivery speed, I'm afraid that even if all the growth lines rush to work together, the supply will exceed demand. ." Tang Ming said tentatively. "Now that the situation is like this, let's do some hunger marketing."
"You mean to control the shipment volume and whet the appetite of users." Xiao Zheng asked.
"Yes." Tang Ming explained. "The current sales volume has greatly exceeded our expectations. There has been a situation where supply exceeds demand. If we still provide it in batches, the warehouse will soon run out of supplies."
"Simply controlling numbers can easily backfire. It will also make the outside world question Xinao's adaptability." Xiao Zheng shook his head and pursed his lips. "In this way, the products of all agents will be shortened by one-third. Then inform the product department to develop luxury editions and limited editions. As for the product name, Lu Qier's name can be used as the main product. Launch it before the inventory is exhausted and heat up the market. At the same time, we must make it bigger.”
"Good idea," Shen Han agreed. "In this way, we not only solve the inventory problem, but also further expand the influence of the Phantom series."
Xiao Zheng smiled slightly and said, "I have another idea."
"What." Shen Han and Tang Ming asked in unison.
"In the top three cities in terms of sales, Lu Qi'er will hold three concerts with thousands of people. You can enjoy ticket discounts. This will maximize Lu Qi'er's celebrity effect. We will be the exclusive sponsor of Lu Qi'er's concerts. Going further. Expand your influence." Xiao Zheng said with a smile.
"In this way, our brand will not only have appeal among the people, but may also become a fashion darling and a favorite among the upper class." Shen Han said with bright eyes. "By then, the Phantom series will really become a big hit,"
"The upper class will not consider it for the time being. In case ordinary users think that we have achieved something, they will be distracted and have a conflict." Xiao Zheng shook his head and said. "When Phantom becomes popular, we can launch some high-end products in due course. But not now."
Shen Han nodded and said with a smile: "Boss, you have a thorough understanding of human psychology."
Xiao Zheng grinned and said: "I am not as good as you in professional knowledge. If I don't have any skills, how can I show off my power in front of you?"
Shen Han covered his mouth and snickered, discussed with Xiao Zheng for a while and then went out to work. Tang Ming was not idle either, still living a life of two points and one line. Just getting in and out of the car made his legs weak and his kidneys weak.
Xiao Zheng, who had been staring at the computer all morning, stood up with some confusion. As soon as he went out, he happened to meet Boss Xu who was about to take the elevator to leave.
"It's signed." Xiao Zheng walked over and smiled.
"Yes." Boss Xu nodded respectfully and smiled. "Mr. Lin was quick to talk and signed directly after the details were settled."
"Let's go, I'll take you downstairs." Xiao Zheng opened the elevator and walked into the elevator with Boss Xu.
Just as soon as he entered the elevator, Xiao Zheng frowned slightly and said with a bad expression: "Why not make a one-time investment and divide the equity."
Boss Xu could never have imagined that Xiao Zheng would change his face at any time. He felt a little thump in his heart, and then hurriedly explained: "In business, as an investor, I have made the biggest concession."
"The money is mine. Who cares how much concession you make." Xiao Zheng said dissatisfied. "I just asked you to sign the contract because it was inconvenient for me to come forward. If you do this, aren't you trapping me?"
The equity will naturally be distributed to investors. As a behind-the-scenes investor, if Xiao Zheng had to allocate equity, wouldn't he be involved again
He held back at first because he was afraid of arousing Lin Huayin's suspicion. Now that there are no outsiders, he has to put this serious issue on the table.
"Mr. Xiao, you misunderstood me," Boss Xu said with a wry smile. "The plan I implemented is the best arrangement to avoid Mr. Lin's suspicion. If I choose a one-time investment, Mr. Lin will definitely not believe it. After all, shopping malls never have good luck. . If I make too much profit, in the eyes of normal people, it will be equivalent to showing courtesy for nothing, committing adultery or stealing. Lin will always have reservations."
Hearing this, Xiao Zheng nodded slightly and said, "What you said makes sense."
Boss Xu continued to explain: "Don't worry, Mr. Xiao, Mr. Ma has already explained everything, and I have drawn up a comprehensive plan. The next communication with ENN will be handled by me. You only need to operate behind the scenes." ”
"So, you are not a one-time actor." Xiao Zheng asked unexpectedly. “We also plan to develop in the long term.”