The Phantom series sold 70,000 yuan on the first day of its launch. Ranking first in sales nationwide. Dumped the second nearly twice. The next day, it broke through the 100,000 mark due to its high popularity and good reputation. The fire spread all over the country. On the third day, the 20,000 units provided by ENN to agents across the country were sold out in just one hour. This creates a situation of hunger and thirst where there is price but no market. On the same day, the ENN Public Relations Department issued an official notice that shocked the industry: Because the company's internal organization detected that a very small amount of products failed to meet international standards, all products produced during the same period have been urgently recalled. We at ENN guarantee that all Phantom series products purchased by users will be checked at all levels, and even a lipstick must be guaranteed to be flawless. This is responsible for users and respect for the industry. All colleagues are also asked to supervise.
At the same time, the official website of ENN announced that there have been personnel changes in senior management, and some senior executives have resigned.
These two originally unrelated announcements are linked together, how can they not arouse people's imagination? With the Phantom series experiencing booming sales across the country, ENN took the initiative to announce that some products had been recalled. It also attracted unanimous praise from all over the country. Although judging from the market reaction, the subsequent sales intensity weakened significantly, especially on the second day of the announcement, 20,000 sets of products were not sold out until noon. But on the fifth day of the announcement, thanks to the good reputation unanimously praised by everyone on the Internet, the sales speed of the Phantom series has increased again, even more exaggerated than on the first day of launch.
"We took the initiative to take responsibility for our mistakes when no one reported any complaints, which may have a certain negative impact in the short term. But in the long run, users will trust us more." Xiao Zheng said confidently at the high-level meeting .
This is a fictitious public relations crisis, and it is also Xiao Zheng's countermeasure to prevent the revenge of the forces behind Xia Houwu, Zhao Chuan and others. Of course, it’s also a fitting excuse for hunger marketing. In principle, Xiao Zheng's proposal would never be approved by the helmsman Lin Huayin. Except for Xiao Zheng, Lin Huayin will mercilessly expel anyone who dares to propose such a strategy.
For this reason, Xiao Zheng took a whole night of pillow talk to convince the exhausted Lin Huayin. Of course, on the day the announcement was made, it was rejected by most of the senior executives present. If it weren't for Lin Huayin's strong support, Xiao Zheng's bad plan would definitely have been aborted.
"Quality problems will occur in any product. Even the most sophisticated instruments cannot achieve 100% quality. This is an inevitable problem. If you are eating in a restaurant and a plate of boiled fish without salt has just been served, Before you even put down your chopsticks, the restaurant owner comes to take away your boiled fish and solemnly apologizes to you. Will you be disappointed with the restaurant's craftsmanship? Or will you continue to care? He may even mobilize your friends. ?”
"Modern society lacks trust and responsibility, and we must be people-oriented so that users can trust us and have absolute confidence in our products." Xiao Zheng said with a smile. "Judging from the sales in recent days, most users have accepted our apology. And it has generated a good reputation. It has set a benchmark of conscience in the industry."
Bai Yujiao curled her lips and said: "But the problem is that our products are launched after strict control, and there is no quality problem at all. Even if you can win the respect of users by doing this, it will also damage the company's interests to a certain extent. It belongs to Shooting yourself in the foot. You deserve to be beaten."
"—" Xiao Zheng rolled his eyes and counterattacked: "Of course I have my reasons for doing this. And it has been approved by Mr. Lin. I don't need to explain it to you. After all, you are just the head of the security department. And I am here What is being discussed is business secrets.”
"—"
If someone else were to humiliate Bai Yujiao like this, she would definitely beat him up at all costs. Only when Xiao Zheng made a joke with her that was obviously a personal attack, could she restrain her violent emotions.
"Mr. Lin. The first income from the Phantom series has been withdrawn. We can invest in the second round of production and research and development at any time." Xiao Zheng asked anxiously. "In addition, the product department still does not have a manager. Many details cannot be communicated well. I hope you will find a director of the product department as soon as possible. It can also improve the work efficiency of our overseas department."
"I have decided. You will take on the role." Lin Huayin said expressionlessly.
"Me?" Xiao Zheng shook his head hurriedly. “The overseas workload is so heavy that I really don’t have time to take care of it all.”
"The product department is a technical department. All you have to do is coordinate and manage. No one will let you enter the laboratory to develop products." Lin Huayin said mercilessly. "Meeting dismissed."
After that, Lin Huayin left the conference room expressionlessly.
Before Xiao Zheng even stood up, the senior executives around him came over to congratulate him. Head of two departments at the same time? That's what Lan Xin has done for a while. Later, he also took the initiative to give up his seat to someone more capable. Now that Xiao Zhengben has risen to an extraordinary position due to the great success of the Phantom series, Lin Huayin has entrusted him with an important task and appointed him as the head of the product department. It's really like the sun is shining, and the limelight is unparalleled for a while.
Xiao Zheng humbly gave a speech on his appointment, and then Shi Shiran returned to the office.
In fact, after he conceived this dangerous move of retreating and covering his head with a shit basin, he first went to ask Lu Dashan for his opinion. As a legend in the Pearl Business Circle, Lu Dashan was silent for a long time after listening to Xiao Zheng's proposal, and then he gave a thumbs up and sighed: "I will die and live. No matter how capable Xiahou De is, it will be difficult to shake the foundation of Phantom." .You guys are really eccentric, you are quite cunning."
It was only with Lu Dashan's approval that Xiao Zheng, who was a rookie in the market but was good at understanding people's hearts, dared to implement it thoroughly. Otherwise, he would not even dare to mention this damaging move to Lin Huayin.
The Phantom series is becoming increasingly popular, and new products such as Lu Qier's Royal Edition, luxury suits, and limited editions have been launched one after another. As Ma Yingjun predicted before, in just three months, ENN's total market value once exceeded Seven billion. Of course, Jefferson also has some credit for this. Because it is a cross-border cooperation, the Phantom series has successfully been labeled as an international brand. In addition, all core technologies are provided by Xinao Company. It has also given Chinese users a high degree of national consciousness. In addition, the product is very effective, no worse than the so-called international brands. The Phantom has successfully broken international barriers and is selling like hotcakes all over the world. It can be said that money is made every day. Even Lin Huayin, who was studying in the United States, pestered Xiao Zheng and took away fifty sets of Lu Qier's royal suits. It is said that it is in short supply in the United States, and it is difficult to get it even if there is a queue at the vigil. Many female classmates have threatened to take to the streets without makeup anymore.
This also intuitively reflects the excellent quality of the Phantom series and Lu Qier’s terrifying popularity in the United States.
In contrast, in the overseas department, employees who have made great contributions to the Phantom series have also received the rewards they deserve. Lin Huayin waved his hand and directly distributed two million bonuses to the leaders Tang Ming and Shen Han. And one person gave five thousandths of the original shares. Worth thirty-five million. The couple has a combined net worth of 70 million.
"Fuck! Uncle! Damn it! Hahaha—"
The moment he got the equity, Tang Ming screamed like crazy in Xiao Zheng's office. And kept doing push-ups to relieve the swelling inside. Shen Han also sat aside and laughed foolishly. Obviously, when the couple each received a bonus of one million, they already felt that it was a windfall. This person's five thousandths share completely destroyed their strong psychological defense.
In an instant, he went from a burdened pauper to an ENN shareholder with a net worth of tens of millions or even nearly 100 million. It is no wonder that the young couple had different reactions, but they both looked like they were having a nervous attack.
"That's almost it." Xiao Zheng rolled his eyes and said in disgust. "Look at your little profit, isn't it just five thousandths of the shares? How can you be so excited about tens of millions?"
Tang Ming stood up with a flushed face, rubbed his palms and said, "Damn, I can finally raise my head and be a good person when I return to the Tang family. Just thinking about it makes me feel that my life is complete."
Of course Xiao Zheng knew what Tang Ming was feeling. A lifetime of relying on others and living in frustration. Now that he has finally become a human being, how can he accept this unexpected surprise calmly
Xiao Zheng smiled and said: "This is just the beginning. When Phantom takes over the mainstream position globally, ENN's market value will have to double several times. By then, you will be a serious billionaire. By the way, there’s you too.”
Xiao Zheng said to Shen Han, who was sitting next to him and was giggling.