The sales of co-branded products are not only very popular online, but also people come and go offline. Many people from neighboring areas will rush to the ancient shops to buy drinks and cakes, especially their milk tofu and donkey rolls. Or ethnic food is extremely attractive.
The increase in profits also brings about a problem, that is, the sales window is too small, the demand is too large, and there are people in line every day, and there is no way to attract traffic.
Bai Sangyu saw that there were still so many people at the door of the store that had been on sale for so long, she suddenly realized that the co-branded product of this product could be mailed all over the country, but the food and drink could not reach this level.
So she decided to become a franchise head office. Now that the province and city develop franchise projects, the first thing to do is to increase the number of stores, so as to better publicize and promote her products, so as to be the most powerful.
But you cannot open a store without considering the sales situation. From what we have learned before, the pilot operation must be completed. The successful operation of a store does not mean that a company has the ability to operate as a chain.
"Jinxiao, our store is currently effective, so I want to open a few franchise stores in different districts of our city first, so that we can divert our customers and not be limited to the current store."
Bai Sangyu first shared this idea with his relatives.
Tang Jinxiao, who had been looking at the sales reports for the past few months, did not speak, he was still thinking about whether this path would work.
After a few seconds of contemplation, there was no tightness.
"Then you choose the way of joining or chaining?" Tang Jinxiao asked this more critical question.
Bai Sangyu was dumbfounded by this question. She hadn't understood the difference between the two in advance.
"Is there any difference? My purpose is to increase the number of stores and expand our sales range. If there is no problem, choose one of the two."
The purpose is good, but some thinking is still missing.
"The meaning of joining is to allow others to join your sales model. They have to pay us franchise fees and advertising fees and the like. Their sales prices are set by us, but the losses and profits have nothing to do with us and need to be borne by ourselves."
Looking at the serious white Sangyu, Tang Jinxiao stood up and continued to explain.
"However, chain stores mean that their personnel allocation and price setting, including raw material distribution, are all set and dispatched by the headquarters. We have direct leadership over their business model and sales philosophy. Their store belongs to our branch. Which one do you choose? This is very important in this way."
As the boss of a company, Tang Jinxiao has worked hand in hand with Bai Sangyu over the years. He understands why she still wants to challenge new ideas after success, because Bai Sangyu is essentially a person who refuses to admit defeat. She hopes to challenge herself all the time, and he also Will always support her.
"From your point of view, which model are we more suitable for?"
"I think we still consider the way of joining. If we have the opportunity to open our own stores across the country in the future, it will be difficult for us to directly deliver raw materials without direct factories in other provinces. The most critical point is not to do it. So it’s better to choose a convenient one from now."
Tang Jinxiao stroked his chin and put forward his own suggestions after careful consideration. This is his thoughts after passing through the experience of the people around him and analyzing the report.
Bai Sangyu also understands at this moment that expanding the scale of the store is not an easy task.
"Then let's choose franchise stores. Let people who fancy our model join us. It is better to have a win-win cooperation. Originally, we are dealing with food. If it is really impossible to deliver, it is better to let the franchisee prepare it directly. It's more reasonable."
When the two of them went downstairs for lunch, they also consulted the shop downstairs. They learned about the business models of other stores in every detail, and found that everyone's own choices are different now, and you must choose the talents that suit you. Effectiveness.
After the company's meeting and decision, they decided to register the trademark as a franchise store.
Bai Sangyu found Zhou Nan and discussed the production process of all products together. They must refine and scientificize all service processes to a point where they can be replicated through employee training, such as some fast foods on the market, and different people. The products made must meet the same standards.
Just like mechanical production, the steps in the production of tuckahoe paste must be as fine as the number of grams of flour and the heating time must be accurate to the second. Only in this way can it meet the franchise standards and allow consumers everywhere to have the same experience.
"Zhou Nan, what we need to do is to discuss the production process of all products. It must be very detailed. I have a simple version in my hand, which I summarized myself. I need to discuss it with you."
Looking at the thick stack of papers with all the process steps that Bai Sangyu had compiled, Zhou Nan suddenly felt that the person in front of him was not a boss, but an employee who never regarded himself as a boss.
"Because the drinks are also made by us and the staff in the store, I have also prepared the production process of the drinks here, and the purchasers of the ingredients have also been listed, and this one is ready to be used."
"Then you are still very considerate. We are currently developing franchise stores in our own provinces and cities. Their purchase channels are basically the same as our first store. Below we will mainly discuss the production process of milk tofu. It is difficult for us. grasp."
Zhou Nan looked at the milk tofu on the plate and hesitated.
"The production of this thing first needs to ferment to make the fresh milk sour, then pour it into a pot and boil it. The milk becomes like old tofu, and then it is transferred to gauze to squeeze the excess water. The last thing left is the milk tofu. , This is very much dependent on experience."
The production of traditional food has one taste for one person, and how to achieve uniformity is a problem.
"That's not as good as this product is sold in limited quantities. In the days to come, if there are franchise stores across the country, it can only be sold in our region, which is a feature." Bai Sangyu can only think of such a solution at present.
"It seems that this can only be done. There is no problem with other processes. I can give you the full version tomorrow, sister."
After leaving Zhou Nan's place, Bai Sangyu went to several manufacturers that purchased the goods before and discussed the price issue. Fortunately, the other party chose to lower the price when they heard that they wanted to increase the purchase volume. This is also good news.
A few months later, all the procedures have been gone through, and the franchise stores have been opened. A total of four stores have been opened.