Carefree Scholar

Chapter 1118: Overwhelming marketing

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Liuzhou has newly opened several ready-to-wear shops, which are known to almost everyone inside and outside the city.

The scope of the spread of this news is no less than half a year ago when the governor of Liuzhou was arrested for corruption, or a group of gangsters who have harmed the people for more than ten years were all headed by the government. Within a day, everyone knew about it. .

It's not all because of the unprecedented price cuts of these newly opened stores. The main reason is that no one has ever seen the overwhelming publicity in the streets and alleys of the city.

Almost everyone in Liuzhou holds a palm-sized leaflet.

More than one copy.

Literate people read through the leaflets and know that this is a big bargain for the opening of a clothing store. The price has been reduced one after another. After half a month, you can buy clothing and cloth at a low price of 10%. I have seen shops cut prices for promotion, but there is no I have seen such a slashing price cut, 10% of the price, what is the difference between this and free gift

Those who could not read, took the leaflets and asked others, and they understood the general meaning.

After asking clearly, I was deeply puzzled and unbelievable.

A few days ago, the Liu family cut the price by 10%, and many people thought it was taking advantage of it. Several shops were crowded, and there was an endless stream of customers.

The prices of these newly opened shops are only reduced by 10%. Compared with the strength of the Liu family's discounts, the gap is nearly ten times, which seems a bit unsatisfactory.

There is no need to worry that the other party will deceive them. It is written very clearly in black and white. If you want to engage in the trick of raising the price first and then lowering the price, the government will not let them go.

On the street, a woman took the flyer handed over by a guy. After looking at it, she said pleasantly, "Their clothes are so cheap in a few days. If it's true, you can buy more!"

The man next to her was surprised: "Didn't you just buy a few a few days ago, why are you still buying?"

The woman gave him a blank look, and said: "That belongs to the Liu family. Can the Liu family's things be compared with the Lin family's? I have long hoped that their shop will open in Liuzhou. The price is still so cheap. If you don't buy it, you won't buy it... "

The man hesitated for a moment and asked, "I bought so many clothes, can I wear them?"

"I'm a woman, what's wrong with women buying some beautiful clothes, what's the matter?" The woman looked at him and said dissatisfiedly, "Besides, no matter how many clothes I buy, I still wear them for you to see?"

"I… "

"What about me? You are still a scholar. You don't even know how to settle the bill. Buying one piece of clothing from the Liu family is enough to buy two or ten pieces from the Lin family. It is not as beautiful as the Lin family. I bought it this time. You don’t need to buy it for a year, do the math, how much money can it save you?”

"I… "

"What about me, do you not love me anymore?"

"no… "

"You don't even buy me clothes, you really don't love me anymore, do you like some vixen..."

"Then buy it..."

The man sighed leisurely, the Lin family, the Lin family, the Lin family's underwear, the Lin family's perfume and soap, the Lin family's ready-made clothing fabrics, and the money he earned from his hard work for painting, all were given to the Lin family...

Fortunately, although my wife spends a lot of money, she always keeps her word. If she doesn't buy it this year, she will never buy it again this year...

However, it seems that there are only two months left in this year...

The Lin family's ready-to-wear shop has attracted the attention of countless people before it opened. No matter how many people will visit, at least, it is the first time in history that a few small shops can cause such a sensation.

On the first day when the store opened, the shopkeepers and shopkeepers of several shops were eager to see, and there were not many customers.

Some people came to watch, and most of them asked them if it was true that they would cut the price by 90% after half a month. None of them were really willing to buy.

When the Liu family cut the price by 10%, the threshold of the store was almost smashed by people. Now they have the same price as the Liu family, but they are so empty. The comparison between the two is really sad.

"Guest officer, what are you looking for..." Seeing someone coming in, a waiter rushed to meet him.

"I heard that your shop will reduce the price by 90% after half a month?" The man looked at the shopkeeper and asked questioningly, "Is it true?"

"It's true!" The guy smiled and asked, "Does the guest want to see the clothes?"

"What are you looking at?" The man glared at him and said, "Do you think I'm stupid for spending nine pieces of clothing on one piece of clothing? Why don't I come back in half a month?"

"Guest officer, go slowly." Watching the guest leave, the clerk showed a polite yet awkward smile on his face.

"It's over..." He walked up to a steward and said, "If they all come back in half a month, we will be at a loss..."

Although the steward was extremely anxious, he still comforted him: "This is the first day, you have to trust Miss..."

the next day.

All the clothes in the store are 20% off, and there are more customers entering the store than yesterday, but still no one is willing to buy.

Day three, day four.

All clothes and fabrics are sold at a 30% discount, and more customers come into the store, and a few people are willing to buy, but only a few, and the combined number of stores only sells more than ten pieces.

Liu family.

"Hahaha..." Liu Luo couldn't help laughing. He has been paying attention to the situation in Lin's shop these days, and he knows everything about the situation there.

The Liu family's main business is the silk and satin fabric business. He is very aware of the profits in it. Once the price is cut by more than 50%, it is a business that will not make a profit. The more they sell, the more they lose. What do they make

He wanted to learn the Liu family's method, but he couldn't draw a tiger into a dog. He just had to wait for the Lin family to become a joke in Liuzhou.

At that time, he would like to see, why is Lin Wanru so arrogant in front of him

Liu Luo smiled happily, and Xiu'er was about to cry.

"What should I do..." She walked around in the yard anxiously. It's the fourth day, and more and more people are entering the store, but few are willing to buy. If this continues, the price will drop all the way, and we will lose money. Money!

Li Duan ran over with two candied haws in his hand, handed her one, and said, "Sister Xiu'er, don't worry, this candied haws is for you to eat..."

Xiu'er was not in the mood to eat candied haws, so she gave it back to Li Duan. Li Duan couldn't eat two, so she stretched out her hand and handed it over, "Aunt Lin, give it to you..."

"Thank you, Duan'er." Lin Wanru did not refuse, took the candied haws, took a bite, looked at Xiu'er, and said, "Don't worry, you will find out when you read it tomorrow..."

Li Yi knew that there were still people who understood him.

The 40% discount is actually a critical point, which has been proved in later generations.

Not everyone has the patience to wait until half a month later. The 10% off price seems very tempting, but in fact, before that, at about 50% off, all the goods will be sold out.

Even, whether there is a short sale or not is up to the merchants themselves.

At that time, the Lin family had quickly opened up the market in Liuzhou, and with some marketing tactics from time to time, the Lin family ate meat, and the Liu family and other families only had soup.

When he was in Fengzhou, he had already taught Miss Lin about these methods.

If she hadn't been busy learning how to be beautiful with Ruyi recently, and she didn't have to do it herself, she would have completely played the Liu family to death.

In comparison, the way he taught Xiu'er this time was already very gentle.

A clothing store in the Lin family, two women came out of the store.

A woman on the left looked back and said, "That Liuxian dress is so beautiful. I will definitely buy it when it's 50% off..."

The woman on the right heard the words and said with a smile: "It's just right, I also like a set. Two days later, it will be 50% off. You can buy two sets that are different. We will come back that day..."

"OK!"

"Then it's settled!"

The next day, all the Lin family's clothing stores in Liuzhou will offer a 40% discount on all goods.

Early in the morning, the sky was slightly bright, and the two women met again at the door of the shop.

One of them looked at the other and said, "Didn't we agree to come together the day after tomorrow?"

Another person showed embarrassment: "I just came to see..."

The man was silent for a moment, and asked: "You don't mean to compete with me for that Liuxian dress, I saw you looking at it for a long time yesterday..."

Another person dissatisfied: "What's yours, whoever grabs it first will get it!"

Behind the two, the crowd has blocked the entire street.

"Open the door, what time is it, don't open the door yet!"

"That's right, how do you do business!"

Someone couldn't help but stepped forward and slammed on the door: "Open the door, open the door quickly!"

A clerk yawned long and opened the shop door a little. When he opened his eyes, he stood still.

The next moment, he closed the door without hesitation, with a frightened expression on his face, and shouted: "Shopkeeper, it's not good, something serious happened, someone is going to smash our shop!"