Seeing Du Xi, Lele and other employees of Yu Ming Artist Company, Lele ran forward happily and threw herself into Fang Zhicheng's arms. Fang Zhicheng held her in his arms and flew around in the air. Feeling a little tired, he thought to himself that Lele had grown a lot taller during this period of time.
"Fei Chi Group is hosting a banquet for us tonight. In addition to us, there are also staff from Xiangnan Radio and Television, including core members of the "Study Well" program team." Du Xi introduced to Fang Zhicheng in a low voice.
The main business of Feichi Group is sports shoes and clothing, with a market share of more than 30% in the country. Its chairman was once a famous tennis player, so Feichi running shoes have become a well-known sports brand. Feichi Group spares no effort in advertising investment every year, not only frequently placing advertisements on CCTV-5, but also sponsoring many variety shows across the country.
Feichi Group is preparing to launch "Le running shoes" for the youth market recently, and Lele will become its brand spokesperson, which is why Lele and Du Xi were able to participate in the recording of the variety show "Study Well".
Fang Zhicheng shrugged and said with a smile: "I will be responsible for eating and drinking, and will not disturb your conversation." After that, Lele leaned close to Fang Zhicheng's ear and told him about the interesting things that happened during today's recording of the show, which made Fang Zhicheng laugh out loud.
Du Xi rolled his eyes and whispered, "So you're a freeloader. Never mind. Just pretend you don't exist."
The dining place is not on the shore, but on a cruise ship, you can enjoy the night view of both sides of the river while enjoying Hunan cuisine, which is mainly fresh from the river. Hunan cuisine was formed as early as the Han Dynasty. The seasoning focuses on sour and spicy. People in southern Hunan, regardless of gender, age or status, generally like spicy food. Whether it is a daily meal, a banquet in a restaurant or a drink with friends, there must be one or two chili dishes.
Fang Zhicheng could eat spicy food, but after a few bites, he felt a little overwhelmed and kept drinking water. Hunan cuisine is available all over the country, but authentic Hunan cuisine tastes more stimulating.
After three rounds of drinks, the atmosphere at the dinner party became a little better. Du Xi did not drink because of her cold temperament, so others did not force her. Fang Zhicheng really kept his promise before coming and was only responsible for eating and drinking, and at most whispered a few words to Lele.
The head of the brand department of Feichi Group is named Cao Bo. He is not very old, in his thirties, and looks gentle and handsome. He smiled faintly and said, "Teacher Du, I just asked the director. Today's recording went very smoothly. However, there are a few places that are a little lacking. I am afraid that we will need to cooperate with them later."
Du Xi nodded and said, "This is our duty, but what went wrong?"
Cao Bo smiled and said, "This episode is to promote our Le running shoes, but during the recording process, the product placement is not obvious enough and there is not enough material, so Le Le will have to do a few more actions to enhance the exposure of Le running shoes."
Du Xi glanced at the director and said, "Director Zhang, will this make the show seem too utilitarian?"
Director Zhang shrugged and said with a smile: "We have to try our best to meet the sponsor's requirements."
Du Xi was silent for a moment, feeling a little unhappy. To make up for the recording of the program was a natural thing to do, but to let Lele include more product placements was unfair and not conducive to maintaining Lele's image.
She was about to speak when Fang Zhicheng put down his chopsticks, coughed, and said, "I'm afraid we have to reject this request. There are two reasons. First, you need to consider the content of the program, and we also need to consider Lele's own image. Since her debut, Lele has always maintained a good, positive, sunny, and sweet image. This is why Feichi chose Lele as its image spokesperson. However, if product placement is decisively added to the program, it will have the opposite effect, making people dislike advertisements, brands, and Lele. Second, all programs are now commercialized. The reason why "Study Hard" can be successful is that it captures the psychology of the audience and promotes a positive value guidance. For sponsors, we have an obligation to help them enhance their brand influence, but this cannot be achieved simply by increasing exposure in the program. It requires ways and methods, skills and patience."
Cao Bo was a little unhappy. He had just noticed the man who was close to Lele, but he had never found a chance to ask. He patiently asked, "Excuse me, who are you?"
Du Xi took the initiative to answer and introduced: "He is our art director and the person in charge of art affairs."
In the structure of an performing arts company, the rank of the artistic director is at the same level as the general manager, but the artistic director is ranked first and has considerable prestige in the performing arts community. When audiences and outsiders think of the company, they often think of the artistic director.
Cao Bo was a little surprised and asked, "Haven't you always been the art director?"
Du Xi smiled and said, "It was in the past two years, and now it has been handed over to the successor."
Cao Bo smiled faintly and said, "The reason why Yuming Artist Company has achieved success in a short period of time is mainly due to your huge influence in the circle. If it were someone unknown, the impact on Yuming Artist Company would be huge."
Cao Bo's words revealed that he looked down on Fang Zhicheng, but this was understandable. The phenomenon of seniority-based promotion was particularly serious in the entertainment industry. If one wanted to enter this circle, one had to gain recognition from one's peers. Fang Zhicheng was a stranger, and one could tell at a glance that he had not been in the circle for long. How could such a person have any say
Cao Bo was mainly upset because the other party did not cooperate to increase the exposure of the product. Feichi Group is Party A, and Yuming Artist Company is Party B. Party B must meet Party A's requirements because Party B is the service provider. Cao Bo has also come into contact with many celebrities in recent years, and rarely encountered such an unpleasant scene as today.
Du Xi said a little unhappy: "Boss Cao, every employee of our Yuming Artist Company has been carefully selected."
The dinner party, which originally had a good atmosphere, suddenly became awkward.
Cao Bo was tactful. He knew that continuing to talk would only make the issue awkward, so he said, "Let's eat first and discuss it later."
Everyone was a person on the scene, and although there was a small conflict, the atmosphere afterwards was not bad, especially Cao Bo wandering among the crowd, and there was no sense of any change in his mood. He deliberately toasted with Fang Zhicheng to resolve the previous conflict. Fang Zhicheng was not stingy, and gave Cao Bo enough face and drank a few more glasses.
After the dinner, Cao Bo and Director Zhang suggested finding a place to relax. Du Xi said on the pretext that Lele was sleepy and left.
"Mr. Cao, I've warned you before that Du Xi is a very difficult woman to deal with. Although her personality is okay now, she was a well-known difficult person before she joined Yuming Artist Company." Director Zhang smiled faintly, "As for the issue of adding more product placements, I'll find a way so that they don't have to re-record the material."
Cao Bo's mouth twitched, and he whispered, "If our chairman wasn't a loyal fan of Du Xi, how could he have given millions of endorsement fees to Le Le, who just debuted not long ago? Du Xi also relied on this capital, so he didn't take me seriously."
Director Zhang smiled faintly and said, "Since she is unwilling to make up the material, we can definitely use this opportunity to promote it. This way, we can also increase the influence of the column. What do you think?"
Cao Bo's eyes sparkled, and he patted Director Zhang on the shoulder and said with a smile, "This is a great idea!"
The so-called commercial operation must implement the idea of hyping up topics, and use the reason of refusing to re-record the material to spread it in the public media. In this way, it will cause controversy and make the program even more popular.
Director Zhang smiled slyly and said, "I've already thought of the title. 'Child Star is Young but Acts Like a Star - Many of His Scenes Were Deleted Due to 'Study Hard'."
Cao Bo gave a thumbs up and said with a smile: "Director Zhang, you are an expert."
Director Zhang changed the subject and said, "I like this little girl Lele very much. She is innocent and lively. She is refreshing when participating in the show."
Cao Bo sighed and said, "What a pity! This is a very realistic society."
…
Du Xi saw that Lele had fallen asleep in Fang Zhicheng's arms and said with a smile, "Lele, why do you get along so well with me?"
Fang Zhicheng said: "People's hearts are exchanged for people's hearts. For example, if I am sincere to you, you will be the same to me, right?"
Du Xi pursed her lips and said disdainfully: "I won't exchange any hearts with you."
Fang Zhicheng smiled, frowned, and said, "Will there be any problem if I refuse to make up for the product placement today?"
Du Xi's slender eyebrows twitched for a moment, and she said, "There will definitely be problems. As Party A, they will feel uncomfortable. But there is no need to worry too much. Cao Bo, whom I met today, is just a staff member. I am very familiar with the chairman of Feichi Group."
Fang Zhicheng always felt that something was wrong, but he also knew that he was far less knowledgeable about the entertainment industry than Du Xi, so he smiled and said, "I played the guest role of art director for a while, how about I come to work in your company?"