Dulin pushed the dinner plate in front of him and sat back. He crossed his arms and looked at Richard, "Mr. Richard, I don't know where you got the price between me and other suppliers." , whether it’s what they told you or what you accidentally heard, it doesn’t matter, but you definitely heard something less, or someone told you something less.”
A big order of 50,000 bottles a year is just around the corner. Not to mention Du Lin's sarcastic words, he can still laugh even if he slaps him.
Earning 10,000 yuan from selling one item versus 5,000 yuan from selling 50,000 items. From a purely profit perspective, it seems that the former has greater benefits, but as long as a smart businessman is a smart businessman, he will choose the latter.
There is a business saying among big capitalists: "Mean businessmen sell goods, low-level businessmen sell brands, and high-level businessmen sell the market." This sentence is actually easy to understand. For small businessmen and vendors, what they pursue is always the rate of return on a single commodity, as long as they make money. Slightly more advanced businessmen are engaged in branding and brand value. No matter how large the profit margin of a single product is, it will not be greater than the profit that a successful brand can bring.
Take the Moon Brand Almond Bar, the manufacturer's profit is about 30%. If 100 million bottles are sold, it is only 30 million. But what about the Moon brand? As long as it is done well, the value of the brand alone will exceed 50 million! Moreover, the value of this brand will continue to increase with the increasing production and more complete sales channels. The brand value will always exceed the value of the product itself countless times!
The most senior businessmen are in the market. The market and products can be said to be two completely separate things. While low-level businessmen are still playing tricks on profits and brands, high-level businessmen have begun to use market share as a standard to operate. For them, a 1% market share means millions, tens of millions or even more in revenue.
Richard heard this sentence and thought about it carefully. When he knew that Dulin's demand increased from 10,000 bottles to 50,000 bottles, he knew that the opportunity to change his life had come. Is fifty thousand bottles too much? It's just a tiny bit in the world, but it probably accounts for 10 to 20 percent of Turnell's alcohol market. Once these 50,000 bottles can be distributed, it means that the market share of Moon Brand Almond Wine has increased dramatically!
What does increasing market share mean
It means that a product, a brand, and an enterprise have absolute control over the market! No matter what new types of drinks Moon Brand launches in the future, they can quickly convert their market share into consumption power. Even if they sell shit, they will still make a crazy profit in the process of declining market share!
This is no longer just a business of 50,000 bottles of wine, this is an opportunity, a hope, and a future!
Facing Dulin's ridicule, the smile on Richard's face did not even change. Maybe it did, but the smile would only become more humble.
He lowered his head and took out a small iron box from his pocket, which contained a box of ninety-eight cents of cigarettes, which was considered the best type of cigarettes that could be purchased in Tener City. He handed over the cigarette with both hands. Dulin took it and followed Mr. Kesma's example, sniffing it under his nose before holding it in his mouth. Richard immediately took out his custom-made lighter, lit it, and leaned forward.
After taking two puffs and exhaling a puff of smoke, Du Lin said with a half-smile: "I have signed a letter of intent with two of them. They gave me a more favorable price, and they also promised to customize the shape and shape of the wine I need. To be honest, Mr. Richard, I think this price is beyond your reach, and even if you could offer the same price, it would be difficult for me to continue to make a deal with you.”
Richard thought seriously and calculated. In fact, glass is not expensive, on the contrary, it is very cheap. More than a hundred years ago, glass could be said to be a luxury product second only to gemstones and was controlled by a very small number of merchants. But after the World War began, when an incendiary bomb fell on the beach and burned out a layer of crystals, glass, after more than a hundred years of development and evolution, became so cheap that it could be ignored.
Labels are not expensive. You can print five of them for one penny. Including the cost of typesetting and stereotypes, the cost of customizing the bottle and label for each bottle of wine is up to one penny.
He spoke after almost half a minute with hesitation and deliberation, and asked a little cautiously: "Is it because of liquidated damages?"
Du Lin nodded, "That's true. There are two letters of intent, one for seven hundred stars and one for one thousand stars. It is precisely because of the existence of these agreements that I cannot continue to cooperate with you. After all, these liquidated damages are not a small sum, what do you think?”
Dulin's words troubled Richard for a while.
He understood that if Dulin broke the contract after signing the letter of intent and agreeing on liquidated damages, he would lose 1,700 yuan in one fell swoop. But facing a huge market share in front of him, he couldn't bring himself to talk about it, and it made him feel itchy like a cat scratching his head. He considered whether Dulin could sell the wine if he got it, but he soon threw this idea away.
Even if he bought it and hid it instead of selling it, it would be nothing more than a business with little profit for Richard. But what if he sells
That's a big deal, a deal that lasts and gets bigger!
You won't lose money anyway, so why not take a gamble
When he thought that he had been stuck in this damn rural city for more than a year and could not even save the freight and daily expenses, and when he thought that a huge market and profit would be a step forward, the businessman's nature finally exploded.
In fact, doing business is similar to gambling. You are optimistic about a business, then invest and operate it. In addition to the efforts that can be controlled by humans in the end, the most critical thing is the vision when choosing the investment direction in the early stage.
He had made a decision at this time, gritted his teeth, and pinched his thigh with the hand hanging under the table. The pain was so painful that he almost cried. Then he took a deep breath and said sincerely: "We It's a friend, Mr. Dulin. It's not unreasonable for God to let us know each other and become friends. We should help each other, right? I've thought about it, I'll pay the penalty, almond wine, Moon brand, fifty-eight. point!"
He gasped and looked at Du Lin, and this time he was really cruel. The wine trade union and the Ministry of Commerce of the Free Federation will subsidize him two cents for a bottle of almond wine. The cost is forty-five cents, and the transportation cost is about three cents. In other words, if he sells Dulin a bottle of wine, he You can only earn twelve points. Among them, he also needs to bear the loss during transportation, as well as the cost of warehouse and labor.
The net profit from a bottle of wine is about a little over nine cents!
The profit from 50,000 bottles is only 5,000 yuan, but he has to pay 1,700 yuan in liquidated damages for this, which is really heartbreaking to say. But he soon thought that as long as the sales of Moon Brand Almond Wine increased, there would be a steady stream of money, and more money. And the channels don't need him to do it. With Du Lin holding 50,000 bottles of wine in his hand, he will definitely be more anxious than himself to open up the channels, which means he will make a lot of money for himself.
If the almond wine sales are successful in the future, he can even directly cross Dulin and trade directly with terminal sellers.
At that time, not only can the lost profits be made up in one go, but also a huge profit can be made!
For the hope of the future, what does it mean to pay now
Fight!
With Richard's words, Dulin finally showed a sincere smile on his face, and held his hands tightly together. Dulin asked someone to bring him two glasses of fruit wine worth 20 cents each, and raised his hand Wine glass, "May our career be like the sun, shining on all things!"
Richard left quickly. Before leaving, he left an envelope with seventeen hundred dollars in it. Looking at the good man's retreating figure, Du Lin shrugged his shoulders and took the envelope into his arms.
Graf had been staring at Dulin in stunned silence, not even noticing that the thick soup in his mouth was sliding down his mouth, down his neck and into his collar.
What kind of operation is this
You didn’t pay for something but you took some money first
Graf felt that the world he knew before must be a fake world. However, what made him even more unable to calm down was that Dulin said that the other four suppliers would also provide him with a sum of money.
At this time, Graf suddenly felt that there was nothing good about selling alcohol. It was better to continue using this magical method. There were so many provinces, so many cities, and so many towns across the country. Walking from place to place, maybe you are already worth a billion without doing anything
Huh
What is the unit of billion
(End of chapter)