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"Manager Fang, this is the Xianzi Beauty Pill that is hotly sold in major beauty stores in Yinhai these days..."
A young assistant handed a bottle of Xianzi Beauty Pills that he had just bought to Fang Min, the general manager of the Yinhai branch of Lauder Beauty Cosmetics Company. ↑,
Lauder is an internationally renowned beauty and cosmetics company with a high market share in the field of high-end beauty products.
As the general manager of Lauder Yinhai Branch, Fang Min was naturally aware of the recent decline in sales of Lauder's beauty series products, so after learning more about it, he immediately discovered that the reason for the decline in Lauder's sales was in Yinhai Beauty. A brand called 'Xianzi' suddenly appeared on the product market.
It is this "little-known" small brand product that has taken away a large part of Lauder's customers. Moreover, this situation has a tendency to continue to expand.
This made Fang Min have to worry.
Competition in the shopping mall also requires "knowing oneself and knowing the enemy". That's why Fang Min asked his assistant to buy a bottle of Xianzi Beauty Pills.
In fact, in Yinhai, not only the Lauder branch has noticed the rise of Xianzi, but most other beauty brands are also aware of it.
Some of them are also taking the high-end route and are in direct competition with Xianzi. They are also paying attention to this sudden beauty brand.
It's just that everyone still doesn't know much about Xianzi's situation, and they don't know much about Xianzi's products, so they haven't taken any targeted competition measures.
Fang Min took the Xianzi Yangyan Pills handed over by her assistant, held it in her hand and looked at the exquisite and beautiful outer packaging. The pattern printed on the carton also gave people an ancient charm.
Judging from the design of the outer packaging alone, it gives people a high-end and high-grade feeling. Especially Chinese people can feel the strong Chinese classical style when they look at the pattern designed on the outer packaging box.
This is very different from the purely fashionable design style of those international brands.
Xianzi’s outer packaging box design is full of Chinese classical charm without losing a fashionable atmosphere. It can be said that this design alone is a good combination of modern fashion sense and Chinese classical style.
For Chinese people, this design style is actually very flattering.
Chinese people subconsciously have a natural affinity for this kind of design full of Chinese classical style. It will give consumers the subconscious feeling that 'this is something that belongs to us'.
Moreover, the material texture and workmanship used in the packaging box are very high-end and elegant. At first glance, it gives people the impression that this is a high-end product, not a low-end product.
Fang Min took the bottle of Xianzi Beauty Pills and looked at the outer packaging box carefully. She couldn't help but admire that the person who designed the outer packaging was very capable, and such a design could really please Chinese consumers.
He casually opened the outer packaging box, and when he saw the exquisite small porcelain bottle containing the beauty pills, Fang Min couldn't help but sigh again. From the packaging design alone, this brand called 'Xianzi' has indeed done a good job.
The outer packaging box has the same Chinese classical style, and the bottle used is the porcelain bottle that best represents the Chinese style... and the pattern design on the porcelain bottle is also full of ancient style.
At the same time, the appearance design of the bottle is slightly modern and does not completely copy the designs of some ancient porcelain bottles.
"It seems that the rise of the 'Xianzi' brand products in recent times is indeed not a fluke. The packaging design of its products is completely consistent with its own promotional positioning. If its product effects are really good, then this brand The rise of China is probably inevitable..."
Such thoughts flashed through Fang Min's mind.
In today's society, if a product sells well, it is no longer limited to the quality of the product itself. Regardless of the impact of publicity and marketing, the packaging design has a great impact on the sales of the product.
If the packaging design makes people feel low and awkward, then it will be difficult for this product to sell well.
Fang Min still doesn’t know the specific effects of Xianzi Yangyan Pills, but in terms of packaging design, she has to admit that she has done a very good job.
In particular, 'Xianzi''s own positioning is very consistent with it. It also clearly advertises that the product formula is derived from an ancient Chinese traditional medicine prescription, which is inherently friendly in the eyes of Chinese consumers.
He casually opened the cork of the porcelain bottle, and a tangy medicinal fragrance suddenly flowed out from the mouth of the bottle...
This medicinal aroma is not as unpleasant as ordinary brewed Chinese medicine, but gives people a very refreshing and mellow aroma.
Two beauty pills were poured out from the mouth of the bottle, and Fang Min looked at them carefully.
The pill is black and deep, with a shiny and round surface, like a small black pearl. When you hold it in your hand, you feel that this pill is like a finely polished 'art piece'.
Putting the pill on the tip of his nose and sniffing it, Fang Min immediately smelled an extremely pure medicinal fragrance.
She didn't understand Chinese medicine, so she couldn't judge anything from the scent of the medicine. I just simply feel that the scent of this medicine is really good.
Putting the two pills in his palm back into the porcelain bottle, Fang Min raised his head and asked his assistant, "Have you ever heard of the reviews of this product from consumers who bought it?"
Hearing Fang Min's inquiry, the assistant quickly said: "Manager Fang, when I went to buy it just now, I happened to see several people buying this product, so I asked them."
"According to what I asked about, those people were basically either repeat customers or bought it after being recommended by relatives and friends. I asked them how effective this Xianzi Beauty Pill was, and everyone who had used it said it was very effective. Those who have never used it said that their relatives and friends have strongly recommended this product to them after using it.”
"In addition, according to those who have used it, the effect of this product is basically as advertised on the box, and the results will be obvious within three or four days. Although the price is not cheap, many people are still willing to buy it... "
"Is it true that it only takes three or four days to see obvious results?" Fang Min was a little surprised.
If consumers can tell that the effect will be obvious in three or four days, then it is obvious that the effect of this Xianzi Beauty Pill is really extraordinary.
"Yeah. I also heard a few people say that since they took this Xianzi Yangyan Pill, their sleep quality and energy have improved a lot. I'm not sure if this is also the effect of this Xianzi Yangyan Pill. ." said the assistant.
"Hiss..."
Fang Min couldn't help but take a deep breath, and the shock in her eyes became a little more intense.
If this is the case, then this Xianzi Beauty Pill is really something amazing...
After a moment of silence, Fang Min said: "Wait a minute, take this bottle of beauty pills for testing and see what ingredients are in it. In addition..."
"Pay close attention to the situation of this Xianzi brand."
"Okay, Manager Fang." The assistant responded hurriedly.
After the assistant left, Fang Min sat alone in the office and meditated quietly for a moment.
At this time, she suddenly sat up straight, opened the browser on her computer desktop, and quickly entered the words 'Xianzi Yangyan Pill' to search...
Recently, this Xianzi Beauty Pill has become increasingly popular in Yinhai. I think there should be some information about this Xianzi Beauty Pill on the Internet.
Fang Min wants to know more about this product from consumers who have used it.
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