The three major channels brought Xianzi sales of more than 2.3 million bottles of beauty pills and 330,000 bottles of scar removal liquid in November alone. ︾︾，
Based on the profits of Xianzi products, the revenue brought by the total sales of more than two million is very amazing. Even after deducting the corresponding taxes and fees, the net profit is at least 2 billion!
The main reason is that the profits of Xianzi's products are too high. The cost of a bottle of beauty pills is only about ten yuan. Even if the packaging cost is included, it only costs less than a few yuan, but the selling price is as high as 998 yuan.
This is especially true for scar removal liquid, which costs 1,888 yuan per bottle, and the cost of medicinal materials is also less than ten yuan.
Such terrifying profit margins, coupled with astonishing sales, have resulted in Xianzi's terrifying profits. Moreover, Xianzi's current offline channels have only opened up Kyoto and Yinhai.
Of course, any market is saturated, especially products with such high prices as Xianzi’s.
Yin Xiu also chatted with Ji Xueqing on the phone two days ago. Kyoto has gradually entered the right track. She has also made plans to leave Kyoto directly to the Magic City in late December or at the end of December to open up this place. The market of a super international metropolis that can rival Kyoto.
As for the remaining two first-tier cities in the country, the two also roughly exchanged opinions and planned to transfer some personnel from the company to be responsible for the development of offline channels in these two markets in January at the latest.
Otherwise, it would all be up to Ji Xueqing to run from city to city. She would be exhausted, and the pace of expansion would be too slow.
The people at the company have been working for more than a month, and they already have a good understanding of the products and the company. As long as the right people are selected, it is not difficult to open channels in the remaining two first-tier cities.
As long as the markets of the four major first-tier cities in the country are fully opened, and the economic consumption capacity of Yinhai City is enough to rank among the top three of all second-tier cities in the country... Xianzi has opened about half of the country's mid-to-high-end beauty product consumer market. .
After all, high-income people who can afford high-end beauty products worth nearly a thousand yuan a bottle are mostly concentrated in the four major first-tier cities and those economically developed second-tier cities.
There simply aren't many people in ordinary third- and fourth-tier small cities who have the financial strength to afford Xianzi's products. Even if there are twenty or thirty third- and fourth-tier small cities, the consumption power of high-end beauty products is difficult to match that of a first-tier city.
It may not even be able to catch up with top-ranked second-tier cities like Silversea.
Therefore, the strategy formulated by Yin Xiu and Ji Xueqing is to mainly develop offline channels in first- and second-tier cities. As for offline channels in third- and fourth-tier small cities... we have no plans to develop them.
Perhaps in the future, when the company has enough manpower and energy, it will set up a flagship store in these third- and fourth-tier cities, but it will not adopt the method of first- and second-tier cities to open up offline channels and provide discounts and "low prices" to the channels. goods.
Otherwise, if there are so many cities across the country, if every city needs to open up offline channels on a large scale. That requires too much energy.
Moreover, the sales volume that small third- and fourth-tier cities can bring is also limited. Even if people in these areas want to buy Xianzi products, they can do so through the official online mall.
Yin Xiu took a rough look at the reports in his hands, including the company's financial statements at the back. Compared to the company's revenue, the company's financial expenses are nothing at all.
The most important expenditure is still the wages of employees.
In fact, Ji Xueqing and Yin Xiu are very generous in this regard. According to the performance in November, basically the sales staff of the marketing department can earn more than five figures in November.
Even in a second-tier city like Yinhai, a monthly income of five figures is considered a very good income. What's more, most people's salaries are more than 10,000. For example, those in the Internet Marketing Department basically have a salary of more than 20,000. The higher ones can even reach 30,000 or 40,000.
Of course, people in the Internet Marketing Department are also very tired in November.
After all, more than 1.3 million bottles of beauty pills and more than 200,000 bottles of scar removal liquid were sold in a single month!
Considering that the sales volume of the official website mall may continue to rise in the future, in mid-November, after the Internet Marketing Department mentioned to Yin Xiu that they needed to continue recruiting people, Yin Xiu agreed without any hesitation and asked the Human Resources Department to take charge of the matter. .
Nowadays, the number of Xianzi employees working in Botian Building alone has exceeded 100, and most of them are in the marketing department.
However, these are also the company's development needs.
…
Regarding the company's performance in November, Ji Xueqing, who is far away in Kyoto, also received an electronic report sent to her by the company.
After seeing the statistics, Ji Xueqing also breathed a long sigh of relief.
Given the current situation of Xianzi’s monthly revenue of more than 2 billion. In less than a year, Xianzi can grow into a beauty products industry giant with an annual output value of about 30 to 50 billion!
Even though she only holds 35% of Xianzi's shares. But with Xianzi on her back, she has enough confidence to fight against anyone!
Even if Xianzi can open up the international market in the future, it may not be difficult to become a "Big Mac" worth hundreds of billions.
At that time, it would be impossible for a mere Song family to force her to do anything.
Compared to Ji Xueqing's relaxed appearance at this moment. Some people are not so happy.
Kyoto, in a private club somewhere.
"Old Xiao, I heard that a new beauty product brand called Xianzi has popped up in Kyoto recently. It's very popular. Even my mother and sister are using this brand of beauty pills. Your family's Qiancaodang was not affected at all, right?"
A young man in his late thirties said casually.
The 'Qiancaotang' he mentioned is also a brand that mainly deals in beauty products. It is also one of the first-line beauty brands in China. And the foundation is still in Kyoto.
Hearing the young man's words, the young man known as 'Lao Xiao' sighed and said: "Why are you not affected? Yesterday, I looked at the sales report of Qiancaodang in Kyoto last month. It started from the middle to late last month. , the sales of Qiancaotang products began to plummet."
"The sales volume in the second half of November was only about half of that in the first half. For this reason, I was severely scolded by the old man at yesterday's meeting. But you can't blame me, the marketing department I am responsible for has no If anything goes wrong, the decline in sales of Qiancaotang products is entirely caused by the impact of the Xianzi Yangyan Pill."
"You don't have any way to deal with it? I heard my mother and sister say that the effect of that Xianzi Beauty Pill is really powerful. If you Qiancaotang can't come up with any countermeasures, you might be squeezed out of the market. "
The young man who spoke earlier said again.
Xiao Tianqi sighed depressingly, "I have asked people to buy a few bottles of two Xianzi products and come back for testing. I don't know how they made this product and the medicinal materials used in the product ingredients. It’s all very ordinary, but the effect is really amazing.”
"I even took those two products back to show to my grandpa. My grandpa couldn't think of any way to use those very common medicinal materials to make such effective beauty products. Moreover, although the ingredients of the medicinal materials are It was analyzed, but it was difficult to figure out the formula. My grandpa said it seemed that the other party used some special method to make these products... "
"Then do you plan to just sit back and let the other party continue to seize the Kyoto market? I heard that the other party has swept almost all other competitors out of the Yinhai market in Yinhai City, and currently occupies the central Yinhai market. The market share of high-end beauty products is 60% to 70%. Now that the other party has entered the Kyoto market, maybe it won’t be long before Kyoto will become the second Silver Sea... "
Another young man next to him suddenly interjected.
If Ji Xueqing or Yin Xiu were here, they would definitely recognize that the person who spoke was Song Boming.
Xiao Tianqi said: "What can we do? Although our family is a medical and martial arts family, the effect of the other party's products is so incredible that it is almost impossible to develop a product that can compete with it. If our Xiao family really has If we had this strength, we would have already launched the product and seized the market."
Song Boming suddenly made a point and said: "You haven't thought of any other way?"
Xiao Tianqi looked at Song Boming, her heart moved, and she quickly asked: "What's the solution? Old Song, stop beating around the bush and tell the truth!"
Song Boming smiled coldly and said: "It's very simple. Since their products are so effective, we might as well find a way to get their formula directly."
"At that time, your grandpa and his friends can use their methods to make slight changes to the formula. Then they can make a new product. As long as the effect can be similar to theirs, I think with your family's connections and channels, how can You won’t lose to them, right?”
Xiao Tianqi's eyes lit up when he heard this, but then he frowned again, "I'm afraid this won't be easy."
Song Boming sneered. Said: "What's not easy about this? With your family's ability, are you worried about not getting the formula when you send a few experts? I heard that the general manager of Xianzi is in Kyoto. As long as she is caught, then Wouldn’t it be enough to just force the formula out of her mouth?”
"As long as she doesn't let her know that it was you who sent the people there, she can change the recipe afterwards. Who can know that it was you who did this? Even if the other party is suspicious, she can't produce evidence, so how can she help you? what?"
Xiao Tianqi was obviously interested in Song Boming's proposal, or instigation.
Seeing this, Song Boming sneered in his heart and continued to encourage: "Besides, Lao Xiao, you should also know that once your family masters this formula, with your family's channels, not to mention opening up the international market, just this three acres of domestic The land allocated will be enough for your family to live on."
At this time, the young man who spoke before couldn't help but said: "What Lao Song said is true. Now our country's economic level and consumption power are improving year by year, and the country's annual beauty and cosmetics market capacity is probably in the hundreds of billions." .”
"If your family has the formula of Xianzi Beauty Pills, with your family's connections and channels, as well as the brand awareness Qiancaotang has built over the years, it should not be a problem to share not only 100 billion yuan a year, but at least 50 to 60 billion! "
"At least 50 to 60 billion a year! Although your Xiao family has been in business for many years, this is the amount of your family's wealth plus one yuan, right?" (To be continued...) u