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Bandung Building.
Yin Xiu sat in Ji Xueqing's office.
He held two pieces of notebook paper in his hand and handed them to Ji Xueqing and said, "These are the prescriptions I made yesterday. One of them is for removing scars, and the other is for beauty."
"Is it done so quickly?"
Ji Xueqing was pleasantly surprised. Yesterday, Yin Xiu said that the formula needed to be adjusted due to the materials. She originally thought that it would take at least ten and a half months for Yin Xiu to make the formula. Unexpectedly, it had been completed in just one day. .
Ji Xueqing took the two prescriptions in surprise and glanced at them quickly.
Although she was not familiar with pharmacology, most of the medicinal materials required in the prescription still felt familiar to her, as she had heard of them before. It's certainly not something too rare.
"I have roughly checked the materials on the prescription. Except for a few that are slightly more expensive, more than 70% of the materials are relatively cheap."
Yin Xiudao.
After a slight pause, he added: "The two prescriptions for scar removal will be in a thick liquid state. To use, just apply it evenly on the scars. The other prescription for beauty and beauty is a pill, taken orally. The dosage is one pill a day. enough."
After working in the company for nearly a month, Yin Xiu also has an understanding of the beauty and cosmetics market. The two prescriptions currently available are both hot-sellers.
As for the effect, it is naturally not bad. Compared with similar products on the market today, it can be said that it is definitely a few steps ahead!
"Can you first make some finished products and try them out? If the product is to be put on the market, it needs to be registered. You can make some finished products first so that I can go through the relevant procedures."
Ji Xueqing said.
"That's no problem. I'll buy some materials and come back tomorrow to make some finished products."
Yin Xiu responded. This is just a trivial matter, and there will naturally be no problems with the recipe he made himself.
"Okay! Then I'll leave this matter to you." Ji Xueqing said happily. As long as Yin Xiu's two prescriptions are OK and the effect is as good as he said, then the matter will be half successful!
"By the way, apart from these two prescriptions, do you have any other types of ancient beauty prescriptions?" Ji Xueqing asked again.
If you really want to make a brand bigger, just two products are still too few. It would be better to have some other products.
For example, facial cleanser, facial mask, whitening and moisturizing products... and other cosmetic products such as foundation.
Yin Xiu understood what Ji Xueqing meant and responded: "Of course there is. But I think it's better not to make the stall so big at the beginning. Focus on one or two products first, and then gradually increase the number after the brand's reputation rises. Other types of products.”
"This way, first of all, we can focus all our energy on these two products. Secondly, it can also reduce the initial investment required."
Ji Xueqing nodded in agreement, "Well, you are right. It is enough for us to focus on these two products from the beginning. If there are too many products, we will easily lose sight of the key points. It will be more troublesome to promote them by then. , the energy and funds invested will also increase exponentially.”
"That's the truth." Yin Xiudao, "By the way, have you roughly estimated the budget required for investment?"
Ji Xueqing said: "I have roughly calculated. In addition to the investment in factories, production lines and workers, a large sum of money needs to be reserved for promotion and channel opening. It is initially estimated that it is best to prepare no less than a thousand Funding of around five million."
After a pause, Ji Xueqing added: "In addition, since we don't have too much funds, we can open the market in Yinhai first. After we have established a firm foothold in Yinhai, I believe our financial situation should be much better by then." .”
"At that time, we will begin to expand and radiate to cities around Silver Sea. If we have sufficient funds, we can even directly develop markets in several first-tier cities..."
Ji Xueqing slowly told Yin Xiu her general thoughts.
Yin Xiu nodded in agreement and then said, "What about brand positioning and price strategy? What are your plans?"
After working in the company for a month, Yin Xiu has gained some understanding of various modern business plans. He understands that if a brand wants to be successful, it must have its own clear brand positioning and promotion and marketing strategies.
Ji Xueqing obviously had some ideas in mind, and immediately replied: "Since our product can 'kill' other similar products on the market in terms of effectiveness, then I think we don't need to set the price so low. We can completely follow the international standards." We will use the standards of first-tier brands to formulate corresponding strategies.”
"Especially in terms of price, it must not be low. In the beauty and cosmetics market, cheap prices do not necessarily mean good sales. Price is also a brand and a product's grade distinction. If you want to be high-end, then the price must also be 'high-end' That’s all.”
"Of course, the general strategy is this. As for the specific pricing, we still have to wait for you to get the finished product out first, let's test the effect, and then calculate the cost before confirming it."
Yin Xiu has no objections to this aspect at all. After all, he cannot compare with the 'professional' Ji Xueqing in terms of brand positioning and marketing strategies.
Moreover, what Ji Xueqing said was also something Yin Xiu agreed with very much.
"Okay. Just as you said, you will have to take care of these things when the time comes. I'm not familiar with these. As for the funds..."
"You can raise about eight million by yourself, and I will prepare the remaining seven million gap as soon as possible." Yin Xiudao.
The two chatted in the office for about ten minutes. Generally speaking, it was about the future plans of the company. These were mainly decided by Ji Xueqing, with Yin Xiu adding a few words.
Ji Xueqing has not yet announced to others in the company that the company's product agency contract has been terminated early by Pandan Daily Chemical.
She plans to finalize the future company plan, product planning document, etc. in the next two days. At the same time, she will try her best to raise funds before announcing this matter.
Most of the employees in the company are already veterans in beauty and cosmetics marketing, so Ji Xueqing naturally hopes that they can all stay.
However, mass production of new products is obviously not something that can be done in a short time. At that time, those people in the company will inevitably have nothing to do for a period of time.
If Ji Xueqing wants to convince everyone to stay, she must let everyone see that the company has a very bright future, or it can be said that she needs to draw an attractive enough pie...
After discussing the matter with Ji Xueqing, Yin Xiu walked out of the office.
Just a few minutes after returning to my desk outside, I suddenly received a call from Yin Zhaowu...