After a trial production, Yin Xiu, Ji Xueqing and others packed all the trial-produced beauty pills and scar removal solutions into boxes and temporarily sealed them in the warehouse prepared by the factory. ¤,
Zhao Yan, Wang Mei and other Xianzi employees each received two bottles of beauty pills and two bottles of scar removal liquid.
In addition, Ji Xueqing also asked the two of them to take away some more, and they handed over the company's two products one by one to the other employees who were not called today.
There are also two bottles per person, so everyone can try it out.
After returning from the factory, Ji Xueqing discussed with Yin Xiu the pricing of future products when they are launched.
"Since our products are so effective, the price cannot be low. Compared with the prices of products from top beauty brands, even if we are just a new brand and new product, I think we cannot be worse than them in terms of price!"
Ji Xueqing said.
Jiang Shanshan said: "Well, Xue Qing is right. Nowadays, among the top brands of beauty products, which ones are often hundreds or even thousands more? In terms of effect, they are far inferior to the beauty pills."
"Moreover, those beauty products basically only focus on a certain part of beauty, such as whitening, moisturizing, removing eye bags... etc. To buy products of those brands, you need to buy many different types of products at the same time. to 'all-round' beauty."
"In contrast, our beauty pills work from the inside out, by removing toxins from the body, improving the human body's condition as a whole, and achieving a 'all-round' beauty effect... "
Jiang Xianxian has been taking a beauty pill every day like Ji Xueqing these days. After these days, she has deeply realized the powerful effect of the beauty pill.
Her skin is obviously much better than when she first came to Yinhai. Her complexion is rosy, her skin is delicate and shiny, and full of elasticity. Even if she doesn’t put on any makeup and is completely bare-faced, she still looks beautiful~
There is no trace of the yellowish complexion, dull complexion, slightly rough pores that ordinary women have when they don't wear makeup.
During this time, Jiang Shanxian and Ji Xueqing almost no longer put on makeup when going out.
In particular, Jiang Xianxian recently felt that her sleep quality was much better than before, and her overall spirit was also better.
These are obviously the effects of beauty pills.
"Then what do you think the price should be?" Hearing this, Yin Xiu looked at Jiang Shanxian with a faint smile and asked.
Jiang Xianxuan blinked and said: "I think, although there are only seven pills in a bottle, which is only a week's supply, it still has to be priced at 888!"
"As for the scar removal liquid... I think a bottle can cost 1888!"
"After all, our scar removal solution can perfectly remove all kinds of scars. For those who have obvious scars due to various serious burns, knife wounds, falls, etc., it is the 'Supreme Spirit' Medicine'. I don't know how many people have tried every means and spent a lot of money but they still can't get rid of some serious scars on their bodies."
"So, a bottle of 1888 scar removal solution is not expensive at all..."
Jiang Shanshan talked eloquently.
Although the scar removal liquid only comes in a 30 ml bottle, Jiang Xianxuan is right. In terms of the effectiveness of the scar removal liquid, selling a bottle for less than 2,000 yuan is really nothing.
It can even be regarded as a 'people-friendly price'.
Ji Xueqing couldn't help but look at each other and Yin Xiu smiled. Both of them are engaged in the beauty products industry, so their knowledge of this is naturally no worse than Jiang Shanshan's, especially Ji Xueqing's.
"After all, the cost of these two products of ours is not high. The price you mentioned is about the same. If it is too expensive, it is not suitable. Especially since we are just a brand new product, the price that is too high will be very difficult at the beginning. It is difficult to open up the market, but in the future we can specially produce some 'hardcover products' with better effects for high-end customers... "
Speaking of this, Ji Xueqing couldn't help but look at Yin Xiu and said: "It doesn't have to be much better, it just needs to be better than these. When the time comes, we will make the packaging more exquisite, and we can naturally sell it at a high price."
"Yin Xiu, can this be realized based on the formula?"
Hearing Ji Xueqing's inquiry, Yin Xiu nodded lightly and responded: "There is no problem with this. In fact, the operation is very simple. As long as the raw materials are carefully selected, and all raw materials are only of high quality, then the beauty pills produced The quality is naturally much better. There is no need to make any changes to the formula to achieve it... "
According to Yin Xiu's strict selection of materials, even the mass-produced beauty pills can basically be close to the batch of beauty pills that he 'handmade' himself.
This is already about 20 to 30% more effective than today's trial batch.
"Well, that's OK!" Ji Xueqing said: "If we really make high-end 'hardcover' products in the future, we will naturally have to let customers feel the difference in effect between 'hardcover' products and ordinary products, so that they can I think the high price spent is worth it.”
"Well, that's the truth. It has to make people feel that it is worth the money in order to last." Yin Xiu agreed.
At this time, Jiang Shanshan asked: "Xueqing, how much do you plan to price the product?"
She just said it casually. She hadn't asked Ji Xueqing this question in detail before, so she was a little curious.
Ji Xueqing looked at Yin Xiu and said, "If you think it's okay, Yin Xiu, I plan to set the price of the beauty pills at 998 a bottle, and the scar removal liquid will be priced at 1888 a bottle as Shining said."
"When the product has just been launched and is in the market opening stage, we can adopt a certain discount strategy, such as a 30% discount or a 20% discount. After the market gradually accepts and recognizes our products, we can resume price sales according to the situation... "
998, which is 110 higher than the 888 Jiang Xianxian said!
After all, beauty pills are consumables. There are only seven pills in one bottle, which can only be taken for a week. The price is indeed not low.
Calculated, if you want to take it continuously for a month, you will need at least four bottles. That’s nearly four thousand yuan!
The consumption power of ordinary urban white-collar workers can only afford one or two bottles a month.
However, the effect of the beauty pills can be seen in three or four days, and one bottle can basically make the user's overall physical condition significantly improve.
If your spending power is not enough to support taking it continuously for a whole month, even one or two bottles a month is enough to keep your body in good condition.
Moreover, by using beauty pills, you can save a lot on other beauty products.
In addition, some discounts can be offered for promotion when appropriate, so the price is not expensive. At least the consumer market in first- and second-tier cities is still huge.
In terms of the whole of China, although Yinhai has not reached the level of a first-tier city, it is also one of the strongest economic consumption power among the second-tier cities, and is hardly inferior to several major first-tier cities.
For the time being, Xianzi can only focus on the Yinhai market. However, in the future, we can consider creating another low-priced sub-brand to seize the mid-to-low-end market.
If a brand is positioned in the mid- to low-end market from the beginning, once consumers have an inherent concept that the brand is low-end, it will be much more difficult to re-enter the high-end market. Consumers may not buy it.
Therefore, since the positioning is in the mid-to-high-end market, the price must naturally match its positioning to show its "strong style".
On the other hand, if you take the high-end route from the beginning and have enough energy and financial support in the future, you can create another sub-brand to seize the mid-to-low-end market, then it will be much easier.
Of course, for a brand-new brand, positioning itself as a high-end and high-priced brand from the beginning is bound to be a very difficult road. It is much more difficult to succeed than low-end brands.
However, Xianzi has the backing of products with sufficiently powerful effects. Naturally, Ji Xueqing's vision is no longer limited to the mid-to-low-end market.
For a business, ambition is essential.
Being ambitious means being aggressive enough, which is one of the fundamentals for the survival and growth of an enterprise.