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Yin Xiu had no objection to Ji Xueqing's pricing of scar removal liquid and beauty pills respectively. ∑,
However, with the price of 998 per bottle of Yangyan Pills, the profit is indeed high enough. You must know that the cost of raw materials to produce a bottle of seven beauty pills is actually less than ten yuan.
Even including labor, factory rent, electricity consumption, etc., the cost is just over ten yuan. The profit margin is nearly a hundred times!
It can be said to be a huge profit among huge profits!
Of course, the premise is that it can be sold.
However, once the market is really opened, with one bottle of beauty pills only enough for seven days, the sales volume of the beauty pills will be an astonishing number, and the profits and wealth it will bring will be even more terrifying.
If one day the sales of beauty pills really require the pharmaceutical furnace in the factory to be run at full capacity to refine the medicine, then the profits in a year will reach a terrifying level of tens of billions.
It's just that it's obviously not that easy to develop to this point. However, it is not without hope.
"Yin Xiu, do you have any suggestions on marketing?" Ji Xueqing suddenly asked. Now that Yin Xiu is the company's major shareholder, Ji Xueqing thinks it's better to listen to Yin Xiu's thoughts on these matters.
Yin Xiu obviously had limited knowledge about this and could not come up with any very constructive ideas, so he simply pursed his lips, spread his hands and said, "I really don't understand this, just make up your mind."
Jiang Xianxian, on the other hand, made some comments and said, "Xue Qing, I think since you are currently planning to develop the Yinhai market first and have no plans to enter other markets across the country for the time being, I see the investment in marketing and advertising. It’s still mainly about Yinhai’s local audience.”
"For a brand new brand to be launched, it must have enough advertising, especially if your products are not low-priced. If there is not strong enough publicity, it is easy to give people a feeling of not being trusted. And your target market It’s just Yinhai for the time being, so we can focus our limited funds and resources on the Yinhai area for large-scale publicity.”
"For example, there are giant-screen promotional posters in the bustling streets of the city, as well as buses, subways, Yinhai TV stations, local newspapers and some online forums in the Yinhai area. The publicity is mainly concentrated within the Yinhai area, and funds need to be invested. It’s not too big either…”
Yin Xiu nodded slightly and said: "What Shining said is right. Since we can only focus on the Yinhai market at the moment, we can ignore other markets for the time being, open up the Yinhai market, and then consider it after we stand firm. Enter the national market.”
"In addition, our company's original sales channels can also be used. The big deal is to give those beauty and cosmetics stores a few points more commission, so that they can increase their recommendation of our products."
Ji Xueqing said: "Well, I have thought about this. We don't have many products, only two kinds. As long as some consumers are willing to try it at the beginning, with the power of our products, we will soon attract many repeat customers and The friends of these repeat customers buy.”
"I will let someone be responsible for negotiating the original sales channels. As for advertising... Advertising is one thing, but a good advertising idea and a good advertising slogan are very important. We have to think about it carefully. What kind of creative advertising and advertising slogans can you come up with?”
It is true that a good creative advertisement or a good advertising slogan can multiply the effectiveness of the advertisement several times. Even when a certain advertising slogan is mentioned, people will naturally think of related products.
Such instances are not uncommon.
Yin Xiu really hadn't thought about these aspects of the advertising slogan. At this moment, hearing Ji Xueqing mention it, she couldn't help but frown in thought.
"This advertising slogan cannot be casual, it must conform to the style and positioning of the product itself. Many times an advertisement or an advertising slogan will make people subjectively have an inherent impression of a certain product. This kind of impression recognition To know whether it is good or bad, it must be decided by the advertisement or the slogan itself... "
Jiang Shanshan said.
After a while, Ji Xueqing said: "I think I should ask other people in the company tomorrow to brainstorm and try to determine a suitable slogan as soon as possible."
"Well. It's true that this advertising slogan cannot be thought of in a short while. If it doesn't work, let's leave it to a professional advertising company when the time comes." Yin Xiudao.
"Yeah." Ji Xueqing nodded, "There's no rush yet. If we still can't think of a suitable slogan in a few days, then we'll find a professional advertising company to take care of this."
After chatting in Ji Xueqing's room until about nine o'clock in the evening, Yin Xiu got up and left, returning to his own room.
There were very few company-related matters that required Yin Xiu to be busy, and Ji Xueqing was basically in charge. Although Ji Xueqing would often ask for his opinion. But Yin Xiu obviously doesn't want to spend too much energy on the company's operation and management.
For him who has few pursuits in the secular world, a leisurely and ordinary life is the rhythm that Yin Xiu likes.
Of course, being leisurely and plain doesn’t mean doing nothing all day long.
Yin Xiu still hopes to do something every day, but it just doesn't make him feel busy. When I was working as an assistant to Ji Xueqing in the company, the pace of life was pretty good.
There are not many things to do when I go to work. I come back from get off work on time when I get there, and occasionally go out for a walk, or go to Yinhai University for a walk. A leisurely, slow-paced life is good.
The Pixiu in the Heaven Refining Furnace is still slowly gestating, and I don’t know how long it will take for it to be conceived.
Yin Xiu, who has nothing to do these days, except occasionally thinking about what slogan to come up with, takes Xiaoman to Yinhai University for a walk from time to time in his free time.
It's just that Yin Xiu often wanders in front of the fir tree inadvertently...
Yinhai University had gone on summer vacation a few days ago, probably the same days when I met Yin Zhaowu and Gu Shuyao in the restaurant last time.
Therefore, there are very few students in Yinhai University, and the entire campus seems quite clean and peaceful, especially in the early morning.
However, there are still many teachers and students walking on campus or running on the playground in the evening.
Sometimes Yin Xiu feels that the most comfortable life on campus seems to be the most suitable for him now. Thinking about what he has learned about college life, it is not suitable for his "no pursuit" mentality, which just wants to relax leisurely.
Unfortunately, Yin Xiu obviously cannot experience this college life. Yin Xiu didn't want to just wander around Yinhai University all day long without doing anything.
Think about it, you still have to find something to do for yourself.
So Yin Xiu suddenly thought of the Hollywood special effects blockbuster that he went to see with Ji Xueqing and Jiang Shanxian a few days ago, and what he said to Jiang Shanxian as a joke that day.
Although the company's products are not yet on the market, it seems that we can take advantage of our free time to try to come up with a script and play with it. If appropriate, it is not impossible to actually invest in a large-scale special effects production in the future.
So when Yin Xiu took Xiaoman to Yinhai University for a walk, he usually brought the laptop he bought that day. Then I found a place in Yinhai University to sit on the ground under the shade of a tree, holding my computer and trying to write a script...
The script Yin Xiu wanted to write was actually based on his own experience as a 'model', but Yin Xiu made many changes and ignored things that were not suitable for outsiders to know.
He adapted and wrote some things he had experienced in the world of cultivation that he found quite interesting, or things that could arouse people's emotions.
Yin Xiu has never written a script, and he doesn't know how to write a script.
However, after reading a few examples of scripts, Yin Xiu thought about it and felt that it would be more comfortable to write like novels on the Internet.
Of course, what he writes cannot be as long as an online novel, which can easily reach three to five million words.
What Yin Xiu writes is relatively scattered. It is not as detailed as an online novel, and the degree of coherence is also a bit fragmented. This may be closer to the script.
You just wrote it for fun, and Yin Xiu didn't pay much attention to it.
He felt that if he really planned to make the things he wrote into movies in the future, he would just ask a few professional screenwriters to make some adaptations.
It's not intended to be published like a novel, so it doesn't matter whether it's that coherent.
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