"Welcome to Guangtong TV Shopping. Now I will introduce to you the most high-tech product in the 21st century, the stomach pain reliever..."
When he first saw the commercial sent by the secretary, he didn't think much of it. But the more he watched it, the more he felt that there was a problem. This problem was really not a small one! how to say
As soon as this advertisement came out, there was a very beautiful girl holding a bottle of stomach pain reliever and started to introduce what kind of high-tech products there are in the deep sea and what and what elements, and then what and what elements have gone through and how many and how many and how many and how many and how many and how many and how many of the processing procedures are there in this high-tech product. There are so many tests and so many messy things. Anyway, it is said that the refining method of the Resurrection Pill is more difficult and the effect is 100 million times better than that practiced by Taishang Laojun. WWw、QuANbEn-XiAoShUo、COm
Then they started to test the effect of this potion on TV, and a patient who looked like an idiot and knew he was faking appeared! Then he started to introduce how many years he had suffered from stomach problems, how many years he had suffered, how many sins he had suffered, how much money he had spent on medicines, and how many treatments he had tried, but none worked!
Then when mm gave him the potion on her hand, he pretended not to believe that the dead person just didn't want to drink it. Finally, after the girl's repeated persuasion, he was finally willing to give it a try. I just took the bottle of potion and smelled it with my nose! Then a miracle happened!
Just smelling it reduced his pain! Then he drank it without hesitation and the result was! He jumped up and shouted: I'm done!
Finally, there was a lot of praise. Together with this mm, I started to use all the good words in the world to praise this awesome stomach pain reliever. It is indeed awesome! It takes effect as soon as you drink it, without any pain or side effects and it tastes very good! After drinking it, I still want to drink it! The price is so cheap that you can drink it as Coke!
"Stop!" When he saw this, he shouted stop because he couldn't stand it anymore!
"What's wrong with Weiwei? Why can't the ads work?" Zhou Shixiong couldn't help but ask when he saw that he stopped watching just after he started.
"Boss Zhou, your advertisement is a little too much, isn't it? Just look at your introduction and the patient and you'll know it's fake!" He frowned and said to Zhou Shixiong.
"Really? I don't think there is anything wrong with this introduction. Our potion does indeed have that effect. If you don't believe it, you can try it on the spot! And this patient is indeed a patient. We did cure his disease on the spot. I can prove it. And this medicine was provided by you. You should know the effect of this medicine! I don’t think there is any problem!" Zhou Shixiong thought for a while and said.
"Boss Zhou, that's not what I'm talking about now. It doesn't matter whether I believe it or not. What's important is that do you think someone will believe your advertisement after reading it?" Wang Wei asked immediately after he finished speaking. One sentence.
"Facts speak louder than words. Don't believe it. Let's try it on the spot. It will work in minutes and refund 100 times if it doesn't work!" At this point, Zhou Shixiong actually became excited. It seems that he must have said this sentence many times.
"Boss Zhou, please don't get excited. Let's sit down and talk slowly!" Wang Wei looked at his current appearance and immediately pulled him down. Then I poured him a glass of water and waited until he was in a calmer mood before starting to say: "Of course we know the efficacy of our own medicine, but do others know it? The function of advertising is to let other people know about our medicine and make others believe in our medicine. You only come back to buy it after following others, right?"
"Yes! That's why I described the effects of the medicine in great detail in the advertisement. What's wrong?" Hearing what he said, Zhou Shixiong became a little excited again.
"Okay! Let me put it this way! If it's you, you are the common people outside, and you see this kind of advertisement without knowing the details. Take a sip of the stubborn disease that has lasted for decades! Boom! Okay? Completely okay? You Do you believe it?" Seeing that he was still excited, Wang Wei asked again.
"But our medicine does have this effect and..." Now Zhou Shixiong was a little bit arrogant, but before he could finish his sentence, Wang Wei was so polite that he interrupted him directly!
"You only need to answer me. Before you have seen this medicine, do you believe it when you see this advertisement? Just one sip of this medicine can cure decades-old diseases in one second. You only need to answer whether you believe it! Or you don't believe it! "
"I don't believe it!" After thinking for a while, he said this helplessly.
"Isn't that the end? Others don't believe your advertisement. Do you think he will come back and pay for it to try it? It's medicine that's three-thirds of poison. What if he spent money on poison? You've bought fake medicine before, do you think? Can they cause you any trouble if they encounter counterfeit medicines?" Hearing what he said, I believe Wang Wei immediately expressed his thoughts: "For example, others say that cooking is delicious and delicious. But in fact Taste is the most important thing. But why do color and aroma come first? Because when people want to eat a dish, they first see the color of your dish and make them appetizing, then they come over and then pick it up and smell the aroma. I will eat it in one bite without hesitation. But if this dish is made so that others can look at it and smell it, it will make them nauseous. No matter how delicious it is, do you think anyone will eat it?"
"No one will eat it!" Zhou Shixiong immediately shook his head because he thought this was indeed very reasonable.
"That's right, just like what I just said, the audience and patients don't believe your advertisement at all, so let alone come to the pharmacy for consultation, even if they come to the pharmacy to buy medicine, they won't even look at our medicine when they see it. I will take a look. So when we advertise, we must first make something real. What I mean by real is not real according to the effect of our medicine, but real to the audience and patients! As long as they feel real, that is enough! Of course we The medicine does have that effect, but the effect of our medicine is so strong that people can’t feel it is real. So we must make them believe that our medicine is effective and not a lie. Because as long as they believe it, The more people come back to buy some and give it a try, the better the word-of-mouth business will be!" Wang Wei said all his thoughts in one breath.
"I..." Zhou Shixiong was really speechless when he heard him say this. Unexpectedly, when we were making counterfeit medicines in the past, there were so many people who just made wild claims and didn’t believe them. Now, if you tell the truth and are even a little humble, no one believes you? What kind of world is this ***? His whole mind was in a mess. He had been 'I' for a long time, but he couldn't come up with anything, so he had to ask: "Then what should I do?"
"Rearrange the advertisements, take back all the advertisements, and redo them again. Just make the effect of the medicine in the advertisement smaller and make it the same as ordinary advertisements. Today's advertisements are all nonsense, but the extent of their boasting has already reached the level of all viewers. It has reached the limit of patient's endurance. We can't blow it! Then we have to wait for their word of mouth to spread it! There is no way the world has become like this. Our medicine has an effect of 100 points. The advertisement can only say 20 points. Otherwise no one would believe it!" Wang Wei shook his head and sighed when he said these words, he was extremely depressed. Because although he didn’t pay a cent for the money, he provided the medicine.
"But! My advertisement has been out. Now everyone knows about our medicine!" After thinking about it, Zhou Shixiong thought of another key question.
"Go and take over a small pharmaceutical factory and change the brand. Give others a 'brand new' medicine! Then..." At this point, Wang Wei paused again and then continued: "There is another question now. Our effects are too strong and the results are too fast. I think even if we cure other people's diseases, they won't feel anything!"
"Then what should we do? Should we dilute it with water? This way we can make more money from them. It's better to just stabilize their condition and let them keep buying our medicine!" Zhou Shixiong immediately became excited when he mentioned fraud. My mind is clear and my thoughts are clear!
"If that's the case, then why should I cooperate with you? Why don't we just use fake medicine and get so many Xiaojiujiu?" Wang Wei immediately contradicted him when he heard what he said again.
"Then what do you mean by what you just said? I may be a little confused. This year, my brain has almost become confused. Please tell me!" As he spoke, his head began to hurt again. He lost several billions a year and still owed a lot of debt. To be honest, he wasn't crazy and didn't jump off the building, which is already pretty good!
"Hey! I know you have suffered a lot and I don't have time to come here to help you. As a result, you have to endure it alone for almost a year. I want to apologize to you first!" Wang Wei looked at the white hair on his head. I really feel a little distressed about this, maybe it’s because of Zhou Ying’s relationship here!
"Weiwei, you can't say more polite words than this. I'm almost dying of anxiety! Just tell me what I should do!" Zhou Shixiong was so anxious that he was about to cry. His current pressure was not as low as usual.
"Okay! It's actually very simple. You divide the potion into several bottles. Dilute it with water in the first bottle and put only a small amount of the medicine so that others can feel a little effect. Then put a little more in the second bottle and add a little more in the third bottle. . The last bottle of a box of 30 bottles will cure them directly. The bites cannot be too expensive for them to afford and cannot be too cheap. Nowadays, people generally only sell expensive ones and not cheap ones. One box costs dozens That's about it!" At this point, Wang Wei felt very unhappy. It was obviously a real medicine but it had to be made into a fake medicine. Who would be happy
"But you don't make much money by doing this! Why don't you just do it well if it's all fake?" Zhou Shixiong was still a little confused.
"What we make is real medicine! Remember, what we make is real medicine!" Hearing him still saying this, Wang Wei immediately emphasized: "Fake medicine is only temporary! It can only make a profit, but our real medicine It's different. We are making long-term money. Think about how many people in China are sick? How much can we make if we earn a little? What about the whole world? And how many types of medicines do we have?"
"Yes, yes!" After saying this to him, Zhou Shixiong's thinking finally began to become clear.
"So we are forced to cheat because we don't need to cheat because our medicine has that strength! The key to the problem is that what we lack is the trust of others and no one believes in our efficacy. This requires time and methods!" Seeing that he finally understood what he was thinking, Wang Wei smiled happily.
"Haha! The people in the central government are really clear-headed. It seems that I should have gone to you earlier. I have never understood why our medicine is obviously effective and cheap. But it just can't be sold!" Give him something like this. Zhou Shixiong woke up and immediately laughed cheerfully.
"Let me tell you a story!" Wang Wei started chatting when he saw him smiling so happily: "Do you know toothpaste? The kind of toothpaste in the past was all made of aluminum skin!"
"I know! What's wrong?" Zhou Shixiong immediately became curious when he heard that he was talking about toothpaste.
"I remember there was a toothpaste company in the United States that almost monopolized the national toothpaste market and even occupied a large proportion of the global toothpaste market. But because of its monopoly, its sales had reached saturation. But one day The boss at the meeting said to everyone present. If anyone can increase the company's sales even a few percentage points at this time, I will immediately give you a cash reward of 300,000 US dollars!" Wang Wei began to say slowly. got up.
"How can we do it when it's already saturated? How can we do it when there are only so many people in the world?" Hearing what he said, Zhou Shixiong's curiosity was completely aroused.
"Of course, no one could do anything, but one person took a piece of paper. He wrote a few words on it and gave the note to the boss. As a result, the boss saw it and gave him a note worth 1 million U.S. dollars without saying a word. Check!"
"What? You don't even try the test and just give a reward three times more than 1 million?" Zhou Shixiong looked at him in disbelief and asked. He really couldn't believe there was any way to increase the company's sales under this situation and it was Let others just look at the method and directly give 3 times the reward without any testing. And the story he told me should be that the difference between 1 million at that time a long time ago and 1 million now is huge!
"No need to try. The boss gave him 1 million US dollars without even thinking about it!" Wang Wei once again confirmed his question.
"What was written on that note?" Zhou Shixiong asked impatiently.
"It's just a few words. Enlarge the diameter of the toothpaste by a few millimeters!" Seeing the anxious expression on his face, Wang Wei immediately told the answer!
"That's it? Is it worth 1 million US dollars?" Zhou Shixiong was completely stupid this time! What kind of idea is this
"Don't underestimate this!" Seeing that Wang Wei's expression was indeed similar to what he expected, he immediately explained: "If you think about it, everyone is accustomed to squeezing out toothpaste for such a long time when they brush their teeth in the morning. As for how much toothpaste there is. No one cares about the thickness. As your caliber becomes larger, the toothpaste squeezed out will naturally become thicker. Then the toothpaste will naturally be used quickly! Normally, one toothpaste can last you 2 months, but now it may be one The month will never come. Do you think this method won’t work? Can’t it increase the company’s sales? Isn’t it worth 1 million US dollars?” Finally Wang Wei revealed the secret of this idea.
"Okay, okay! But this method is too..." Zhou Shixiong felt that it was too simple.
"There is truth in simplicity. Many things are not as complicated as we think. It's just that we didn't think of that aspect. Pay more attention to the details! That's what I want to say! Just like your business this year. It's you We didn't pay attention to such small details. As a result, we obviously have the strength, capital, and connections, but we just don't have any achievements. The problem lies in such small details. However, we ignore the thoughts and ideas of consumers. Get used to it!" At this point, Wang Wei looked at the watch on his hand and said it was already evening. He quickly stood up and said to Zhou Shixiong: "Boss Zhou, I'll go back first. I'm still in a hurry! That's it! Here it is!”
"Okay! Since you have something to do, you should leave first! I'm sorting out what you just said! No! I have to call all those guys back for a meeting! There must be hope this time!" As he spoke, he actually said it himself He walked out without thinking because he was so excited! After almost a year of losses, it seems that there is no hope anymore, but God still gives me a glimmer of hope. Can you tell me that he can't be excited
If I started to cooperate with Wang Wei just because his identity is in the central government, now he is completely convinced. Although his idea sounds like nothing, when it is used, it goes without saying that even an idiot can know the effect. He hates it all! Why did I give birth to a girl? How wonderful would it be if I had such a son
"Hey!" Seeing him like that, Wang Wei smiled and shook his head. He was still very happy to find the key to the problem. Now that today's mission is completed, he no longer has so many wives at home waiting for him to go back and comfort him. I guess they will have to make a fuss again if they get back late. Is it easy to finally look forward to a vacation
"Luo Tu,! This guy is the one to follow!" Wang Wei had just walked out of Shunmin's office building, and three people followed him sneakily behind him. (Quanben Novel Website www.QuANbEn-XiAoShUo.com)