"Closet, e-show."
When Mu Hanxia said the name, Lu Zhang, who was sitting at the conference table, raised his eyebrows slightly.
The lights in the conference room were all turned off, only the projector was on. Sitting here at this moment are all the henchmen of Lu Zhang and Mu Hanxia. And Mu Hanxia was standing beside the only beam of light, with a hazy shimmer on his face. At this moment, Lu Zhang was really confused. He thought she was beautiful. It was very dark around, but there was a faint confident smile in her eyes, which made him feel radiant.
Where did Mu Hanxia notice his thoughts? She looked at him first, then looked around at everyone, and said, "This is a real online mall. I mean it, can you guess what it means?"
Everyone shook their heads. After all, there are too many online stores of all kinds. Aren't those still "real"
Mu Hanxia smiled slightly, and at the same time showed a slideshow, highlighting the words "real" and "mall". She said: "The so-called 'online mall' now mainly provides a trading platform for major brands to settle in. There are self-distribution and third-party distribution. Their main battlefield is to compete for price, right? Obviously, There is still a gap between Fang Yi and those e-commerce giants. If we create the same trading platform and compete with them on price and delivery speed, we will definitely not be able to compete. Of course, there are also some ignorant companies doing this now. Ambitious to aggressively attack points, stomping on Tao B and punching Jing D or something."
Everyone smiled and nodded. Lu Zhang also supported his chin with his hand and smiled. A pair of dark eyes stared at her all the time. I thought to myself, what is pleasing to the eye. Such a woman is so pleasing to the eye. The girlfriends I had made before were all weak.
"Then, where do we break through?" Mu Hanxia said, and the slideshow also jumped to the "Closet e-show" website page, which immediately attracted everyone's attention.
She changed her words: "I have a question, have you ever tried to buy some brands of clothes online? Especially mid-to-high-end brands. What is the biggest obstacle you encounter?"
Someone replied: "I still buy all brand clothes in physical stores, but I haven't thought about it online."
Some people also replied: "I have bought it. But the biggest problem is that I can't try on clothes. Brand clothes are more expensive. If I buy them, they are not suitable. It is troublesome to return and exchange them."
Another person said: "I was smart. I tried clothes in the mall, and then went online to find the same style. But one is that it is difficult to guarantee the authenticity, and the other is that there are many models in the mall, but not online. So in the end, I have to go to the mall to buy it. In addition, it is quite troublesome, and it takes two trips to buy a piece of clothing."
Mu Hanxia nodded.
Lu Zhang smiled and said, "My clothes are all customized individually, so I don't understand the distress you mentioned." Everyone laughed, and someone said, "Mr. Lu shows off his wealth, it's so exciting!" Mu Hanxia also smiled. , said directly: "You don't need to speak, skip it." Lu Zhang gave her a sideways glance, such a simple quarrel at work, he was actually a little beautiful in his heart.
After everyone finished speaking, Mu Hanxia was quiet for a while and said, "So, e-show is a technology platform, not just a trade platform."
Everyone was stunned.
Mu Hanxia played the slideshow, and at the same time revealed the overall plan: "This is a business plan that needs to be kept strictly confidential. The core technology of Wardrobe Mall is to capture and scan the user's body shape data through computer and mobile phone cameras. The dynamic three-dimensional simulation map can directly generate the real try-on effect on the computer, thereby solving the problem of personalized adaptation of clothing in one fell swoop. Of course, it is also a problem that has restricted the development of the clothing e-commerce industry for many years. Come, He Jing, you have a try. "
"Ah, good." He Jing, who was sitting in the corner, was fascinated, stood up hurriedly, and walked in front of Mu Hanxia. Mu Hanxia took pictures of her from six angles of front, back, left, right, top, and bottom with her mobile phone. Then transfer it to the computer.
Everyone stared blankly. Soon, a three-dimensional simulation of the human body was formed, and even the appearance was the same.
"I'll tell you the truth." Mu Hanxia smiled, "This is a friend of mine who spent several months doing it to please his fiancee. His random creations contain a lot of our greatness. This technology has applied for a patent, and he also used this patent to invest in our mall. These are all things to come. However, this technology looks magical, but the principle is actually very simple. For computer experts, It's just a matter of procedure, and no one has done it."
She switched computer pages, and the screen was full of calculation data and equations. She said: "By taking a set of pictures obtained by taking pictures, the computer program can accurately measure and calculate the customer's body data and generate a three-dimensional simulation map. It can be tried on online. He Jing, you choose clothes."
At present, several European and American brands that Mu Hanxia negotiated in the United States have already entered the e-show. He Jing chose a dress curiously, and Mu Hanxia pressed the "Try it" button. After a few seconds, the screen appeared on the A photo of He Jing wearing this dress appeared.
"It's amazing!" He Jing exclaimed. Everyone's eyes widened and they nodded. Someone said: "This is a revolutionary innovation in the clothing industry!"
Lu Zhang was also convinced. I thought to myself, no wonder this woman said she was going to take him into e-commerce. It turned out to be such a big trick. At this moment, he put away his messy thoughts about her, and he really felt the prospect of huge and infinite potential. He was a little excited, and it was a feeling of eagerness to try. He looked at Mu Hanxia, and she was also at this moment, looking at him with a seemingly endless smile in her eyes, nodding invisibly. Lu Zhang's heart skipped a beat, and he didn't know whether it was for this amazing business opportunity or for her.
Mu Hanxia finally looked around for a week and said, "e-show's profit model is to cooperate with major brands and take a cut of profits. In the first six months of this year, e-show must lose money, lose a lot of money."
Everyone was stunned. Mu Hanxia said with a smile: "Because all the commission income will be returned to the customer's account in the form of cash. The price given by the brand to us is originally the online channel price, plus the rebate, we can approach or reach the lowest price on the entire network. With exclusive technical means as our core competitiveness, we will surely be able to quickly harvest customers in the segment of 'e-commerce - clothing - mid-to-high-end' and win the highest market share in one fell swoop!"
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In the conference room on the top floor of Feng Chen, the group leaders sat around the table. Lin Mochen was in the middle.
A manager in charge of the e-commerce project is also reporting the overall business plan in an orderly manner.