In the conference room on the top floor of Feng Chen.
Project manager: "Now all the companies entering e-commerce are throwing money, fighting prices, and making trading platforms. We don't make platforms, we make brands, and our positioning is the clothing culture industry. Any industry, now developing in depth, has a great influence on the brand. The requirements for value, cultural attributes and personalization are all higher. This is the new direction of future business development.”
All the bosses nodded slightly.
"Personal order". These four concise and powerful characters appear on the screen.
"This is the name of our website and the theme of the website. First of all, the core competitiveness of the website is to bring together more than 100 outstanding designers in China. Among them are the top international Chinese designers, as well as domestic first-line designers with 5- 8-year-old mature designers, as well as some emerging young designers. They have signed exclusive cooperation agreements with Fengchen, and are willing to try and cooperate on our platform." The project manager looked a little proud, "These people , are the most precious human resources in the domestic clothing industry. Looking at the country, only Fengchen has such strength, financial resources, and reputation in the clothing industry, and can attract them all. These people are not our employees, but Our partners. Even if it's just an unknown but talented new designer. They will work with Fengchen to create a new brand and industrial economy that is highly in line with the Internet era."
This passage is inspiring, and the preparatory staff of the e-commerce-clothing project team present also showed expressions of pride and expectation. The project manager began to show the ppt and explained: "All members of Fengchen physical mall and owners of real estate projects will get free membership of the website. This initial customer group is very large and high-quality.
After the customer enters the website page, he is first faced with a simple choice, which can be single or double, his preference for clothing style. For example, some people want workplace style, some people want trendy style, some people like literary style, and some people like simplicity and generosity. "
A series of pictures and choices pop up on the screen.
"After you select a style, you will enter the corresponding designer brand series. This is also the main product of the 'personal customization' website - all designers will launch their own brands by style and genre. Of course, the positioning is medium High-end and above. Customers can make corresponding choices and purchases when they come here. At the same time, all the malls and clothing stores under Fengchen will simultaneously launch some representative works of the season. However, as mentioned just now, what we have to do is not only Brand value, and culture." The project manager broadcasts the new ppt, but it is some website designs, famous designer Weibo, official channels of fashion magazines, and some mainstream media pages.
"Everyone knows that Xiao M mobile phone has created a new type of business miracle. It relies on word-of-mouth and creates a new cultural tribe for communication and marketing. What the 'personal customization' website advocates is quality, personality and love. First of all, among the contracted designers, there will be some people who are willing to communicate with customers and enter the 'community section' of the website. At the same time, we will carry out word-of-mouth communication and fermentation on celebrity Weibo, fashion magazines and major media. Maybe a Coats carefully crafted by famous designers will form new trendy terms and swept the entire Internet. There may also be young designers who are too cutting-edge for their designs, which will be criticized by the whole people. These are all possible. to become a platform with the greatest influence in fashion and apparel."
The leaders and staff present smiled. Lin Mochen also nodded slightly. In the current business environment, he and several core layers have already reached a consensus that only by digging deeper into the value can we form an irreplaceable brand competitiveness.
"In addition, the website also provides some high-end customized services. Customers choose designers themselves, carry out personalized designs, and get unique products. Designers will also communicate with customers individually about their needs. The profit of this part is not much, but it is better than In terms of trend influence and topicality, it is also the display of our highest quality.
And we have many profit points. In addition to the sales revenue of the website itself and the mid-to-high-end customization revenue, we will mass-produce some classic styles with good reputation and wide dissemination as key products, and promote and impact them on the website and store at the same time. Sales records. "
…
After the project manager's report, CEO Zhou Zhisu said: "This project is aimed at mid-to-high-end customers. Fengchen is an industry leader and a domestic business leader. Since it is done, it must have far-reaching influence and come out on top. impact on the performance of our listed stocks.”
—
In the past few days, Mu Hanxia has been busy day and night. Between meetings, she sat in the office with her eyes closed.
"Dong dong—" He Jing knocked on the door and came in, bringing her a cup of coffee. Mu Hanxia took it with a smile: "Thank you dear." He Jing has now fully adapted to work life, and dressed up and behaved appropriately. She lightly pressed Mu Hanxia's shoulder and whispered, "Pay attention to your body and don't stay up late."
Mu Hanxia smiled without saying a word.
Afraid of disturbing her, He Jing withdrew. Not long after sitting in the assistant's seat at the door, the phone rang. She looked at the number, stunned slightly, glanced around, got up and walked to a place where no one was there, and then picked it up.
"Hello, Mr. Lin."
Lin Mochen's calm voice came: "Is she busy now?"
"No, she was resting just after the meeting."
"Okay. Thank you."
"You're welcome."
After hanging up, Lin Mochen stared at Mu Hanxia's number for a while and called her. It was also helpless to call ahead to ask He Jing. She called Mu Hanxia several times in the past two days, but she didn't answer. He knew she was too busy, just like him. I don't want to disturb her, but I don't want her to stay away either.
The call was quickly connected. Mu Hanxia's soft voice came: "Hey, Jason."
The title alone made Lin Mochen slightly absent-minded. He looked at the low twilight outside the office and smiled: "What are you doing?"
The man's low and gentle voice also made Mu Hanxia's heart soft as silk. It was as if he was taken away from his busy work in an instant and returned to the gentle village that only the two of them knew.
"I'm resting. I'm a little tired just after the meeting." She replied, "What about you?"
"Me too."
Both of them were silent for a while, not knowing that each other was on the other end of the phone, and laughed silently at the same time. Lin Mochen said, "I'll pick you up later?"
Mu Hanxia replied, "Okay."
By the time Mu Hanxia walked out of the Fangyi Group, it was already dark. The lights of the high-rise buildings have been turned on, and the road is still full of traffic. Summer is coming, and this bustling city seems to be filled with warm atmosphere everywhere. Lin Mochen's car was parked on the side of the road with the windows rolled down. The man in the car is not like when he was young, he always likes to wear sunglasses. He was only wearing a simple gray shirt, raised his deep, silent eyes, and watched her approach.
Mu Hanxia sat in the passenger seat. Lin Mochen smiled and started the car.
She felt very tired, physically and mentally exhausted, her body curled up slightly, leaning against the co-pilot, not speaking. Lin Mochen noticed it and asked, "What's wrong?"
She replied, "very tired." After a while, she said, "I have a friend, a very good friend in the United States, who is about to die of illness."
Lin Mochen didn't speak, he reached out and touched her hair lightly. With a simple action, Mu Hanxia felt his tolerance and comfort. Her mood was so calm, she looked at him sideways and asked, "What are you busy with these days?"
Lin Mochen smiled slightly and looked ahead: "It involves commercial secrets, so I can't say it." Mu Hanxia didn't care too much, nodded and replied, "Understood."
In this way, all the way to drive quietly. Because it was late, both of them had dinner. Soon he was downstairs to her house.
"Then I'm leaving, good night." Mu Hanxia said, glanced at him, then leaned over and kissed him on the cheek.
Lin Mochen didn't speak.
Mu Hanxia stretched out his hand to push the car door, there was a soft sound of "Den", and there was a sound of the car door being locked from the inside, and it couldn't be pushed open. She turned to look at him, and he looked directly at her.
"You said a word: returning to people on a snowy night, reflecting the way you came. I have always remembered it all these years. In this business empire, you and I have ambitions and keep climbing. I have almost climbed to the top, So what? The money in this world is inexhaustible, and the benefits are inexhaustible. The only way to go home is to walk every day, but you didn't accompany me. Han Xia, don't make me wait any longer, follow me go back, okay?"
Mu Hanxia did not speak. Seeing this, he leaned over to kiss her, and at the same time he took her by the waist and held her firmly in his arms. Mu Hanxia was breathless by his kiss, buried his face in his arms, and said softly, "You don't need to say so much, I'll go with you."
He silently hugged her tighter.
The night was dark. It was a clear summer night, and the moonlight was clear and bright. Cayenne was driving slowly on the way to his house. Mu Hanxia looked at the street lights outside the window. In the dim and soft light, his heart was in a trance. And Lin Mochen drove the car and looked at the peaceful scenery of this summer night. After a while, he smiled.