He Jing nodded: "Oh..."
"Second." Mu Hanxia lowered his voice slightly, "Do you think that all the best quality, most affordable and affordable products will enter our supermarket? Not necessarily. Suppliers have to pay an entry fee if they want to bring their products into the supermarket. , but also to manage at all levels. Sometimes, it is not necessarily the best who enter the field, but the most in place...”
He Jing had already heard of this kind of rule, but now hearing Mu Hanxia say it with such certainty, her eyes widened: "You mean, so our clothing department can't be as good as Yongzheng? "
Mu Hanxia nodded. She remembered the phone call she heard outside Meng Gang's office and said, "It's not just the clothing department. How many years do you think we've been in business? Many of those suppliers have been working with Meng Gang for seven or eight years. The relationship with other managers is also intertwined. If you want to move, it's easier said than done."
He Jing smacked her tongue secretly, and did not dare to talk any further, but sighed: "As you say, because of these suppliers and those intricate relationships dragged down, aren't we sure that we will not be able to win Yongzheng? "
Mu Hanxia replied, "I think these are secondary. The most important thing is..."
"What is it?"
"It's attitude."
He Jing was a little stunned: "What is that? I said A Xia, you went to the marketing department for a month, and your speech became more and more pretentious..."
"Stop talking nonsense!" Mu Hanxia said indifferently, "Did I not pretend before?"
He Jing laughed, and Mu Hanxia also laughed, and then said seriously: "I thought that Mr. Meng's promotion was very good and powerful. The price war forced the other party into a difficult situation. Since then, our supermarkets and other supermarkets have done this.
I also always thought that Lin Mochen... the current leader of Yongzheng, is a very tricky and ruthless guy. But now, he can sell clothes like this, I am actually quite touched. I don't think he's like everyone else.
Others either follow the routine, stick to vested interests, or think about how to strategically calculate and harm their opponents. Even Mr. Meng, he is so experienced and a veteran of shopping malls. But he is also such a person.
But Lin Mochen was different. He is using a newer, higher-quality, and more attentive model to do the supermarket clothing department. It's like... We try to be on top of our opponent, and he's on top of the industry from the start. This is his gesture. So as soon as he makes a move, we will feel unprecedented pressure. "
—
However, in the next two weeks, Mu Hanxia realized that his "prejudice" against Lin Mochen at the beginning was not wrong... He is a man who stands at the top of the industry, but at the same time he is also a man of tricks. ruthless man.
In the second week of Yongzheng's opening, 50% off all cooked foods. And promised that within this week, if the taste is not satisfied, it will be returned unconditionally; if there is any problem with the quality, a fine of 1,000 yuan will be charged for each complaint. In addition, the chefs of cooked food manufacturers were invited to demonstrate the process of cooked food production, which was like a folk master, attracting countless citizens to watch…
At the same time, the price of clothing has been raised to 20% off, and it is indicated that this price is only for one week, and the original price will be restored next week, and the pre-order will be as soon as possible. As a result, apparel sales have declined, but are still considerable.
This week, Yongzheng's sales exceeded 3 million yuan, and Leya fell to 1.2-1.5 million yuan.
For the third week, Yongzheng bedding is 50% off across the board. The cooked food category is raised to 20% off.
…
The insidious thing about Lin Mochen was that the attack categories he chose were all Leya's weak spots. Apparel, the whole industry is weak, including Leya; while the cooked food department has always had a variety of brands, the water is very deep, and Leya does not do well enough; bedding, which coincides with the changing seasons of spring and summer, is also conservative and not good at Leya. Subjects that are too important...
And his attack conversion speed is very fast. The promotion of each category will only last for one week. Immediately change the target next week. This is what caught Meng Gang and the whole Leya by surprise. You haven't had time to launch a counterattack strategy against cooked food, but he has already turned around and attacked your bedding... His whole plan must have been arranged in advance, otherwise it would be impossible to temporarily raise and adjust the goods. Mu Hanxia could almost imagine that these days, Lin Mochen was holding a cup of coffee, sitting in the office, and acting like Commander Ni. Wherever his hand points, the people of Yongzheng will slash Leya wherever he goes...
But in the entire supermarket industry, who has done this? Who is so cruel? It is almost like an opening as a siege battle. Moreover, it specializes in attacking the weak points of the enemy, using combination punches, lightning punches, shadowless punches...
During this period, Meng Gang also organized several counterattacks, using Leya's more dominant grain, oil and fruit subjects to launch strong promotions and recovered some sales. However, Lin Mochen's momentum was too great and his plans were too well-planned to be defeated. Meng Gang had already spent 3 million before, and he was tied by various relationships. Although he was shrewd and sophisticated, Lin Mochen had the upper hand in all aspects, and it was difficult to reverse the situation for a while.
Yongzheng's opening battle is a complete start. Now consumers in the entire region, who do not know that Yongzheng Supermarket is cheap and high-quality, which can completely match Leya, or even... slightly better.
—
It would be a lie to say that Meng Gang was not angry or depressed these days. People are in the mall, connections, money, women... These are not problems, the most fearful thing is to encounter such unreasonable and difficult opponents. He destroyed the original light and dark rules of the market, and destroyed the habits and interests of many people. And it will make you feel a clear, great threat.
But if Meng Gang was to lose his senses because of this matter, it wouldn't be so. He has been floating in this industry for many years, and his foundation in Leya and even Jiangcheng is very stable. Even if the store loses temporarily, it will not have any essential impact on him.
And go back, and then look for opportunities to counterattack.
Promotions in the supermarket continue to be carried out, and the confrontation with Yongzheng cannot be relaxed; the staff reprimands and encourages as usual to ensure that their hearts are not lost and their morale is not lost. There are more dinner parties than ever, and Meng Gang now needs more contacts and more exchange of interests.
This evening, the twilight was low, Meng Gang was in the office, just took off his shirt and put on his casual clothes, when assistant Xiao Chen knocked on the door: "Mr. Meng, tomorrow night's dinner with Director Xie, the marketing department will ask you Who are you taking?"
Meng Gang pondered for a while: "You can arrange it."
Xiao Chen said: "Okay. Director Xie's subordinates are all men. I think I will bring a girl there to liven up the atmosphere and prevent them from drinking. Or Mu Hanxia."
Meng Gang turned his head to look at him, and after a few seconds of silence, he said, "Yes."
—
When receiving the call from the marketing manager, Mu Hanxia was standing at the entrance of Yongzheng Supermarket.
Leya's performance is low these days, and she is insignificant and can't play any role, instead she is idle. So she plans to go to Yongzheng to have a good look today, to see how others are doing, and to know oneself and one another, it is always beneficial.
The manager's phone call was in a hurry. He only said that there was a dinner party and asked her to follow him. He didn't say that he was to accompany Meng Gang to socialize, so Mu Hanxia agreed.
After hanging up the phone, she still concealed it a little, took out her cap and put it on, and let off her long hair, so she walked into Yongzheng Supermarket unhurriedly.
The author has something to say:
Explain: 1. The supermarket strategy in this chapter is based on real cases. It's not from the book, but I specifically went to visit Mo Fu's former master, a well-known figure in the national supermarket system, high-level. Coincidentally, he is also surnamed Lin, from Taiwan. Some of the stories in this volume are a series of real strategies he adopted when he attacked the Knorr X supermarket in Taiwan's "Da X Fa supermarket" in 2000. He is really a very good man, good at attacking, and loves attacking by nature. Many people in the supermarket system have heard his name. Of course, the novel must be a little more exaggerated than the fact, and then there will be a lot of new plot designs and adaptations. 2. Meng Gang is a character that some readers like very much, and some readers hate it. It doesn't matter, he represents another kind of person in the shopping mall, a living person, without an outstanding academic background, nor a smooth marriage and love. For what he wants, he will try his best to get it, above the interests and desires. I just wanted to write such a character. However, you don't have to worry about him stealing the limelight of the male protagonist. Looking at my book, Li Xunran is to Bo Jinyan, Xu Sibai is to Han Chen, Ding Heng is to Chen Beiyao, which male supporting role does not shine a little at the beginning, The male protagonist became a scumbag in seconds~~ Yuanmu... The final notice, tomorrow will be a whole chapter of rival dramas, a whole chapter... Don't worry, everyone~ See you tomorrow~