Mu Hanxia didn't bother to get into the details of this typical bourgeois young master's remarks. She tapped her fingers on the table and said, "Yes. What if we build a mall that makes them feel attentive and satisfied with these main types of customers?"
Lu Zhang was startled.
Mu Hanxia smiled lightly. There was a bit of pride and a bit of cunning in that smile, but more of a free and easy. Lu Zhang actually felt that the corners of her brows and eyes seemed to be dyed with a layer of radiance in the afterglow of the setting sun.
She raised her jade-white hand and pushed the laptop in front of him. He saw the colorful simulation pictures of commercial buildings on the screen, as well as the two words "Yuejia" on the roof.
Lu Zhang: "This name is really earthy."
"You can think of the name again, but it just needs to make people feel friendly and easy to remember." Mu Hanxia said, and she began to show him the concept map of the entire mall.
"'Home' is the theme of our mall. Now that the real economy is in recession, people don't like shopping malls as much as they used to. But the care for 'home' is getting stronger and stronger. Especially the post-70s and post-80s become parents , they are more adaptable to the business economy, and pay more attention to family harmony and children’s education. Even single men and women have desires and feelings in their hearts. Therefore, our shopping malls are divided into functional areas—”
Lu Zhang followed her fingers and looked at the slides.
"The first and most important part is the family of three area. There will be a large children's play area and a childcare area. You can enter the childcare area for free after you apply for a shopping mall membership card. It is clean, comfortable and safe. Next to these facilities , is a restaurant suitable for dining with children. Including some well-known western fast food, several Chinese food with light and healthy taste. Most of them are mid-range and high-end. The consumption in the play area and dining area can accumulate 'Yuejia Coins'. Children have accumulated a certain amount The Yuejia coins can be exchanged for toys in the mall." She changed a picture, and what appeared were colorful game coins in the shape of banknotes.
Lu Zhang listened attentively, and then smiled: "It's very smart, make a fuss about the child."
Mu Hanxia glanced at him and said, "You are wrong, I didn't take this model as a gimmick. Now the pace of life in big cities is too fast, and many parents lack love for their children. In addition to the heavy smog in Beijing, there is no There are too many suitable places for parent-child activities. I thought of this and came up with this idea. In the era of business recession, to maintain customers, it is not price, but brand value and emotional sustenance. It depends on our sincerity. What we want to do is not just the superposition of a simple playground and catering. We need to go deep into every detail of the shopping mall design, considering the children and the family, as I said just now, let them Feel satisfied everywhere.
In this way, if parents want to take their children out on weekends, our 'Yuejia' is one of his choices. If they can spend a lot of relaxing and happy time with their children at 'Yuejia', they will definitely become our loyal customers. It has nothing to do with whether the opposite Fengchen brand is more than us, and whether the decoration is higher than ours. We will win without a fight, you understand? "
Lu Zhang didn't speak.
Mu Hanxia smiled and continued: "Of course, the closest to the children's area on this floor are fashionable women's clothing and men's clothing. In this way, after parents bring their children to play, they will naturally browse their own clothes."
"What is this piece?" Lu Zhang pointed to the picture and asked.
"This is the couple-themed area of the mall. It is relatively quiet at a certain distance from the children's area. Adjacent to the fashionable women's clothing and men's clothing, there will be several restaurants with a more romantic and elegant environment, as well as some exquisite couples products, including home, Furnishings and daily necessities are sold. There will also be two cafes and a bar, and there will be singers singing in the Qing bar. On this floor, not only young men and women can come, but also couples who leave their children in the children's area. "
Lu Zhang thought to himself, this is indeed a place where girls love to hang out, and it is also a good place to pick up girls. But seeing that Mu Hanxia was so serious and focused, he didn't interrupt again.
"This area, I call it the 'one-way area', of course I can't call it that publicly. There will be several high-quality bookstores, quieter cafes, small movie theaters, and some small but high-quality clothing stores. As the name suggests, here It's for people who are alone. It's also a place to make friends. I say the concept of 'home', which is a sense of belonging. Not only for people who have families, but also for lonely people."
"This shopping mall has so many functional divisions. The main decoration style and color must be consistent, and it must be warm and elegant. However, the family area, the couples area, the single area... They are all different and have their own characteristics. Not only that, Including background music and service personnel, it should also be different. According to different seasons and festivals, the mall has different themed activities every month. When we talk to the settled merchants, we ask them to follow this theme style. In the case of a downturn in the real economy, they will also be willing to try such innovative stores."
"What I want to convey is a kind of emotional belonging, a kind of feeling of home. The biggest feeling of consumers here is comfort and caring. They are not only shopping here, but their emotional needs are also implicitly satisfied. So They come once, and they will come again. This will become a 'going place' for them in the city, not just a place to buy things. Of course, such an innovative model will not be as immediate as a price promotion at the beginning. It made rapid progress on the opening day. However, relying on word-of-mouth communication, the performance will definitely get better and better. You said, can such a new path avoid Feng Chen's 'tall and high' style and go to a position side by side with their performance go up?"
…
—
It was dark outside the window.
After the meeting with Lu Zhanger, Mu Hanxia worked for a while before packing up and getting off work.
Walking out of the office, there is almost no one on this floor. Lu Zhang's secretary has not yet been recruited, and the table at the door is empty. The door was ajar, and there was flickering light.
Haven't left yet
Thinking of the meeting just now, he was silent in thought. Mu Hanxia knew very well that Ruzi could still be taught. She walked to his door slowly with her hands behind her back. Just as she was about to knock on the door, she saw that it was dark inside, and only a huge light and shadow flickered on the wall. With his back to her, Lu Zhang sat on the ground, wearing a pair of oversized headphones and holding a controller in his hand, he was actually playing a game.
Mu Hanxia raised her eyebrows.
I thought that after listening to her rhetoric, this kid would think about it for a while. The result was early in the game.