At three o'clock in the morning, the night sky was silent, and a few stars hung vaguely above the roof.
In the Leya supermarket, it was a completely different scene. Bright, busy and crowded.
Mu Hanxia and some staff were also "delegated" to the supermarket to help order and move the goods. In fact, almost all of them went into battle in secret on this night.
After being busy for several hours, Mu Hanxia was resting beside a stack, sweating all over. It happened that He Jing came over with a box of fruits, leaned beside her, and took a breath.
"Hello." He Jing said, "Do you think we can really defeat Yongzheng in this big promotion?"
Mu Hanxia said slowly: "Defeat, not necessarily. But it will definitely give them a heavy blow."
"Why?" He Jing is still too busy to understand, "Yongzheng and the others can also do a big promotion."
Mu Hanxia smiled: "Do you think that this time, Mr. Meng is simply fighting a price war with them?"
He Jing was stunned.
Mu Hanxia raised her hand and pointed to her own water glass: "Be good, bring my water first."
He Jing glared at her, in the end she still "served" her and drank water first, and then heard her explain in a leisurely manner: "It's very simple, a new store, the opening image is very important. Just like when we go shopping, the store's image is very important. Will the first impression given to us affect us for a long time in the future, whether to go to this store or not?"
He Jing nodded: "Yes."
"The opening of Yongzheng is to do a certain amount of promotion, and let customers feel that they have good quality and low price, good environment, good service, and good quality, right?"
"Yeah, Yongzheng is like this..."
"Then we suddenly do a big promotion now, and just a week before they open, what will be the consequences for them?"
He Jing looked at her blankly: "What consequences?"
Mu Hanxia smiled slightly, took out two fruits from her box, and tossed them easily in her hand: "One, our promotion is very sudden, it must be unexpected to them. If they are caught off guard, they can't do the same. If we have a strong promotion, when we open, customers have just experienced our big promotion and are impressed, and they will definitely feel that the price of this supermarket is not cheap, not affordable. Even if they do well in other aspects, it will be difficult restore this image."
"That's right. What if their prices are lower than ours?" He Jing asked.
"Second, even if their prices are lower than ours, they can't be much lower, right?" Mu Hanxia said leisurely, "Most of the price reduction space has been used up by us. The psychological expectations of customers have been basically satisfied, and they will only feel that they are a little cheaper than Leya, which will not bring customers too much impact and shopping enthusiasm. That is to say, because of our sniping, Yongzheng They had to spend more money, but only got a marginal effect. In short, it has become very difficult for them to establish a strong and attractive image for customers this time.”
She spoke fluently and naturally, but He Jing was silent. It took a long time for her to digest it before she fully understood what she meant, which seemed to make sense.
He Jing couldn't help but ask, "Where did you know this, did the people in your office say it?"
Mu Hanxia shook her head and lowered her voice: "I'm a little shrimp, how could they discuss the reasoning with me. I figured it out myself." At this point, she smiled a little.
He Jing looked at her seriously for a while, and sighed: "Han Xia, you look like a carefree person, just like me. In fact, in my heart, I understand better than anyone else and what I want. It's good."
Mu Hanxia was stunned and hesitated: "Are you complimenting me or scolding me?"
He Jing laughed "pochi", reached out and poked her forehead: "Praise you, praise you, praise you! You should continue to play pigs and eat tigers, it's good. I will always support you."
Mu Hanxia's heart warmed, but there was a faint smile on her face: "Well."
He Jing glanced at everything that was still busy around her and said, "I don't know, what will happen tomorrow..."
Mu Hanxia did not speak. The man appeared in his mind.
She felt that she was right about the analysis just now, but if the person opposite was Lin Mochen, he said that he would defeat Leya in three months. His legendary experiences... Mu Hanxia really didn't know, he How to control this situation.
—
the next morning.
The entire architectural style of Yongzheng is newer, more spacious and more fashionable than Leya across the street. At this moment, Lin Mochen is sitting in the general manager's office on the top floor of Yongzheng, holding a cup of hot coffee, leaning back on the boss's chair, and watching the US stock market.
Outside his door, Yongzheng's cadres and staff are also ready, just waiting for the opening in a week.
"Dong dong dong-" Someone knocked on the door.
Lin Mochen looked indifferent: "Come in."
The managers of several core departments walked in, all of whom were Cheng Weiwei's confidants, and their faces were anxious.
"Mr. Lin!" one of them said, "Leya has a big promotion today! The prices are very low, and some items are ridiculously low! Now their whole place is selling like crazy, and all the customers around are going to them!"
Lin Mochen raised his eyebrows slightly and said nothing. Another manager said: "They did this on purpose! They gave us such a hand on purpose. The news I received before was always saying that they were only offering 5% off, and the news was so tight that they suddenly made a big promotion, making it clear that they wanted to give We're opening a smash hit!"
Everyone agreed, and they were all a little angry. They all looked at Lin Mochen again to see what his response was.
Unexpectedly, Lin Mochen just lowered his head and took a sip of coffee, and said lightly, "What are you panicking about? Don't we also cover our plans?"
This made everyone quiet down. Yes, when it comes to the plans that Lin Mochen has arranged these days, everyone's expressions become somewhat indescribable. Alas, it feels like a bomb is clutching in my chest, and I don't know whether the opponent or myself will die after the bomb detonates...
However, Lin Mochen ignored their hesitation, raised his head and asked, "What surprises me is that, according to the previous information, Meng Gang's behavior has always been prudent and conservative. What made him change his approach. Give up the relatively moderate 95 Zhe, suddenly changed to a full-scale attack?"
Everyone looked at each other, and one of them hesitated and said, "Mr. Lin, I heard a gossip, I don't know if it's true... It was said that Leya had a salesperson, and she advised Meng Gang, saying that you are a ruthless character, Mr. Lin, 5% off Not enough…”
—
Mu Hanxia worked all night and was almost exhausted. At noon, when no one was there, he hid in the warehouse and napped directly on the pile of goods. It was cold and cold in the warehouse, the light was dim, and she didn't care that there was a lot of dust on her clothes. When she was in high school, although her family had no money, at least she could dress herself neatly and look good, and she could still be a classmate. In the past few years, I have been doing dirty and tiring work, and I don't care about appearance at all, and I can make do with any situation.