Driver of The Beautiful CEO

Chapter 197: Get celebrity endorsements

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On this day, in the midwinter season, the sky that had not cleared for a long time finally had sunshine. Although it was not enough to warm the cold wind that howled past, it also made people feel a lot more comfortable.

The four giants of Chengmin Pharmaceuticals gathered together again for the purpose of advertising.

It is indeed the trend of the times to invite celebrities to endorse products. After all, in this era of crazy star chasing, a slightly famous celebrity has millions of fans on Weibo, let alone those top traffic celebrities. Tens of millions of fans, maybe as long as he (she) posts a simple Weibo, your product can be known overnight.

Only when a new product is well-known can more people try it, and only after more people try it can it get more word-of-mouth commensurate with your product, and if it is good, it will naturally be in the shortest time accepted by the people.

On the contrary, no matter how good the efficacy and quality of your new product is, you can only rely on selling one by one to accumulate word-of-mouth. Even if you sell one and get a good reputation, the ghost knows that the brand awareness can only be established in the year of the monkey, and your manufacturers will wait. up

After all, there are only 24 hours in a day, and everyone is very busy. Who has so much time to pay attention to the launch of a new product? Most buyers who use a brand new product for the first time follow suit—

Nowadays, finding a celebrity to be an endorsement happens to be one of the easiest ways to drive a product to follow suit.

However, looking for an endorsement is not just a matter of finding a first-line celebrity. Although some celebrities are so popular, they can not attract many followers;

There are also some celebrities who can lead a large number of groups to follow suit, but they may not be suitable to be the spokesperson of this product—

For example, if you find a male celebrity to endorse sanitary napkins, although it is not impossible, it will always make people feel a little nondescript, because he must have never used it, so even if your advertisement is full of hype, people will just pretend to be it. Judging from a joke, you may not even remember the name of your product after laughing.

Therefore, the four giants of Chengmin Pharmaceutical gathered together today to invite someone to be the spokesperson for Black Ink Cream and Bai Yulu.

"I think we should find two spokespersons, and invite a male martial arts star to be the spokesperson for the black ink paste, because sometimes people get injured when filming martial arts scenes, so that the commercials will be more credible and convincing after they are shot. As for Bai Yulu , we will find a beautiful and well-known female star to be the spokesperson, after all, the future market for scar removal mainly comes from women." Yin Hanruo asked after proposing, "What do you think?"

"I agree."

"I agree."

Shangguan Qingmeng and Ji Ruyan expressed their approval one after another. After speaking, they also looked at Liu Yanbo who had been idling around with a ballpoint pen since he sat in the office. He seemed a little drowsy—

This guy is really a bit muddy and can't support the wall.

Time seemed to stand still at this moment, and the atmosphere suddenly became a little awkward.

Cold field expert

Liu Yanbo was stunned for quite a while before he realized that these three women were all looking at him, especially when he saw Yin Hanruo's eyes that seemed to want to cut flesh and drink blood, the corner of his mouth twitched, and he hurriedly said with a sneer: "I listen Now, you can invite whoever you want, I have no opinion."

Mice see cats

puff~

Every time she sees Liu Yanbo's cowardly face in front of Yin Hanruo, Shangguan Qingmeng can't help laughing, and the more she likes to tease him at this time: "Little brother, tell me which female star you like the most, My sister paid you to come here."

Digging again

But this time, Liu Yanbo shook his head confidently and said, "No, I'm not a fanboy."

For most ordinary young people, star chasing has become the most popular trend nowadays. If you can’t tell a few celebrity gossips when everyone chats together, in the eyes of star fans, you are a person living in ancient times. Outliers of the century—

But the most indispensable thing in this world is heterogeneity, and Liu Yanbo happens to be one of them.

He doesn't chase stars, because this guy doesn't even have the most popular Weibo at the moment;

He doesn't watch celebrity gossip much, because he usually doesn't even bother to watch TV dramas, and the news push settings on his mobile phone are all types of funny jokes and people's livelihood politics. Downloaded, there are no more than ten friends in it.

So Liu Yanbo has heard of a few celebrities who are regarded as goddesses and dream lovers by the public, but none of them are in his focus.

Doesn't that sound fake? Unbelievable, right

Shangguan Qingmeng didn't believe it either, and continued to dig a hole: "Little brother, don't hide it, there is no shame in chasing stars. Our President Yin was also a star chaser when he was in college, and he was also a super handsome star. If you chase after a female star or something, she won't mind."

This woman is also ruthless, accurate, and absolute when it comes to selling her girlfriends, and she starts to reveal her old background in minutes.

Has Yin Hanruo ever chased stars

This instantly aroused the fire of gossip burning in Liu Yanbo's heart. It was not out of jealousy, but out of curiosity, and he also started to say: "Sister Qingmeng, tell me first, our President Yin has done it before. Who's little fan girl, and then I'll tell you which female star I like."

When Shangguan Qingmeng heard it, she was overjoyed, nodded and said: "Okay! She..."

Yin Hanruo couldn't take it anymore, and before Shangguan Qingmeng had turned her old bottom upside down, he quickly stopped her and said, "You two are never finished, now we have a meeting!"

In fact, others don't know that Liu Yanbo doesn't pay attention to entertainment stars, but Yin Hanruo still knows it very well.

She has been in the taxi driven by Liu Yanbo and his current broken Chery, and she also knows that he likes to listen to music while driving, and basically she has listened to the songs he downloaded in the car's mp3, but every time There are only two songs that can be called pop songs if they are played back and forth—

One is "I'm Going Home" which is now used by Liu Yanbo as a mobile phone ringtone, and the other is "Things You Don't Know". The other songs are real classic old songs and folk songs such as "My Motherland", "Liuyang River", and "Hope in the Field".

An old man like him will chase stars

If Yin Han didn't believe it, she hurriedly stopped her best friend's stupid behavior of revealing her old background, because it was absolutely impossible for Liu Yanbo to exchange gossip of the same value, she knew—

This is purely his routine.

If Liu Yanbo tricks this out, who knows if he will make fun of it in the future, Yin Hanruo doesn't want this kind of thing to happen.

It's better to get back to the topic quickly—

"Why don't we invite Li Feiyu to be Bai Yulu's spokesperson?" Ji Ruyan also hurriedly helped Yin Hanruo bring the meeting back to the point, and gave her own proposal. "I heard that she will come to Haishi to hold a small fan meeting in three days. Then we can talk to her about the endorsement."