Sitting at the foreigner's table not far away, Chen Yuan could clearly hear the conversation over there, and when she heard the foreigner talk about western food, a thought suddenly popped into her mind.
Traditional Western food is indeed not suitable for Chinese tastes, but a series of Western-style fast food such as fried chicken and burgers has the advantages of delicious taste and faster cooking speed, much faster than a Chinese-style large-plate chicken set meal, and Today's Chinese people can't achieve food freedom. They don't eat whatever they want.
Except for first-tier big cities like Wucheng, people's lives can be relatively guaranteed, but life in the towns and villages below is still very poor.
The lives of most citizens are still very simple. This idea is not luscious. Fried chicken, burgers, pizza, and french fries make up for this shortcoming very well. There is a very successful foreign fast food case in history. It became very popular after it was introduced to China. , the domestic advertisements are very good, and even in a few years, it once became an elite petty bourgeoisie dining place. Anyone who goes to eat there is enough to show off to friends. In fact, it is a very common Western-style fast food, mainly for marketing It's done very well. The brand is called Ken*ji, and it has lasted for a hundred years.
Chen Yuan has the same fast food recipe in her hand, and now Ken** has not been introduced to Huaguo. For this kind of fast food, there is no competitor at all, and she can seize the market without any scruples.
So Chen Yuan immediately registered a trademark of "Future Fried Chicken". In addition to this trademark, she also registered the two trademarks of Future World and Future Restaurant and the corresponding appearance patents, because she has no knowledge of these Copyright has always been very important. If you don’t take timely measures when you become a shareholder, there will be many competitors in the market after a long time, pretending to be genuine under their own banner, and enjoying this pie in the future world.
But after having a patent, if there is another copycat brand, you will not be particularly passive, and it is relatively easy to defend your rights.
It is even more difficult to guard against things like copycats, and it is a serious disrespect for original creators.
This point cannot be changed by Chen Yuan alone. All she can do is to be ahead of the trend. She believes that the current future restaurant is unique. The first is the cost issue, the second is the experience, the taste of the dishes, and the unique style of decoration. , other restaurants will not spend such a large cost on unique decoration and equipment.
So the level is one level lower, even if it is imitated, it is still nondescript, and it can't be compared with her restaurant.
A few days later, a small billboard was hung again at the door of the restaurant in the future. The content was that the store launched a new product #未来炒鸡# Half price for three people traveling together, one person free for five people traveling together, new in winter, welcome to taste .
As soon as this advertisement came out, the customers were in an uproar. Of course they could understand the words half price and free, but this kind of promotional activity was absolutely unprecedented and unique.
It can be said that this kind of sales method feels very novel, and I have never seen it before, and won't I lose money by selling it like this
But what customers want is to experience the fun of the discount, so they accept this kind of promotion very happily. It is natural that everyone pursues to buy the most portion with the least amount of money.
Therefore, most customers either bring their own family members or their friends and colleagues. Anyway, you can beat as many people as you can. If you save enough for three people, you can enjoy half price for one copy. If you gather five people, one person can get free. , ten people can also free two people, which is very cost-effective and very attractive.
For customers who usually care about future restaurants, after seeing this advertisement, not only are they more willing to come and spend frequently, but they also bring their families with them, including the elderly and children, who have never been here, or seldom Caring customers are more willing to try out discounts.
In order to achieve better results, Chen Yuan also placed an advertisement in the newspaper. There was a page that also wrote about various recruitment and advertisements. See.
Zhu Hua said worriedly: "Manager Chen, isn't there any profit in our event? The restaurant's daily expenses are already very high, and now buying fast food is still very profitable, but it's always because of small profits but quick turnover. If so If you engage in discounts, I’m afraid you will lose money.”
In the future, the cost of electricity and raw materials for restaurants will be much higher than other restaurants. Maintaining the status quo can still make a profit, but it is easy to lose money if it is more favorable.
Besides, she has worked for such a long time and has never seen such a promotional method. Will she really not lose money
Chen Yuan explained to Zhu Hua that if it was Chinese fast food sold in their store, it would be a bit of a loss if they promoted it in this way. The quantity is small, and the order is free and half price. The cost must be somewhat inferior.
But Western-style fast food is different. There are very few types. There are only fried chicken nuggets with chicken legs and wings. Chen Yuan also added fried chicken necks and fried chicken racks. The hamburger buns can be made in advance in batches. It can be said that the raw materials are very monotonous. , There are only those two types in total, so the less types of goods are purchased and the more quantities are purchased, the more you buy, the cost will drop.
What's more, can a serving of western food compare with the quantity of Chinese food? Western food is expensive and the quantity is still small. Western-style fast food sells five chicken wings for free. It is conservatively estimated that you can earn seven or eight chicken wings. There is nothing wrong with it, and I hope that the more people there are, the better.
And the more people come, the more Chen Yuan earns, and it is two different concepts from Chinese fast food. Although the two cannot be compared together, Western fast food is still very profitable.
Zhu Hua finally understood when he heard it. He admired Chen Yuan's business acumen, but he couldn't think of such an idea at all. No wonder the boss will always be the boss, and the employees will always be employees. The thinking is far behind.
She secretly worked hard to learn from Manager Chen and work in the restaurant in the future. It is not easy to work in the restaurant, so she must cherish the opportunity now.
In the evening, Wucheng Chemical Fertilizer Factory.
The workshop director yelled, "No need to work overtime tonight."
All the workers in the workshop burst into cheers, and they couldn't be more happy about the news that they don't need to work overtime. The happiness of the working people is so simple and unpretentious.
"Great, finally we don't have to work overtime. What are we going to do after get off work at night? Are we still going to the Cultural Palace?"
"Go to the future restaurant to eat fried chicken at night, five people can save one person, the more the more the more cost-effective, if you want to go, hurry up and sign up to eat together."
"Wow, is it true? There is such a good thing?"
"Then I can still lie to you. It must be true. It's said in the newspapers that three people get half price, and five people get free. Get there early. If you get late, there may be no seats."
"I'm going, I'm going too!"
"Okay, let me count, Sun Xiulan, Wang Shuying, Zhang Zhifang..."
The workers of the chemical fertilizer factory went directly to eat in the future restaurant after work. At this time, there were actually a lot of customers inside, and many of them had no place, so they could only wait silently in the waiting area at the door.
The workers of the chemical fertilizer factory can't help it. They came here with great difficulty and just left like this. Wouldn't it be in vain? Moreover, the smell of the air flowing in the restaurant is so good that the saliva in the mouth can't help it secretion.
While waiting, everyone was already very hungry, and it was half an hour after they finally had their turn.
The group of the chemical fertilizer factory finally waited for the seat, so naturally they had to write more, and the items on the menu sounded very weird. They knew what fried chicken was, but what hamburgers were, this was their blind spot for support .
The waiter patiently explained to everyone that hamburger, pizza, and fries are Western food, as well as its raw materials, production methods, and different types of sauces, so that customers can choose salad dressing or tomato sauce, and the ingredients of salad dressing are also popularized. It was very detailed, and everyone was taken aback when they heard it.
In the end, I only remember four words. This is Western food, something for foreigners, and I have never eaten it.
So this is a foreign thing, you have to try it anyway.
This kind of novelty can arouse everyone's full curiosity. For new things that have not been eaten before, they have to try them anyway, and the mentality of eating something that has not been eaten is different.
No one around you has eaten foreign food, and you have eaten foreign food alone, then you have seen more of the world than others.
There is another situation, that is, everyone around you has eaten at the future restaurant, but you have not eaten it yourself. Doesn’t it mean that you have no common topic with everyone? Have you become an old hat
The mentality of following the crowd is very amazing. Everyone decisively ordered something they had never seen before. If the price was expensive, they ordered a copy, and if it was cheap, they ordered a few more copies. No stress, it’s a great deal, the more you order, the more you will get.
Several lesbians from the chemical fertilizer factory saw that there was an option of "bubble milk tea" on the menu, and there were different flavors on it, so they couldn't help asking curiously: "What is this?"
The waiter said: "This is pearl milk tea. The raw material of pearls is tapioca flour. Milk tea is a drink of milk and black tea. It's almost winter now, so our store has launched hot drinks."
The lesbians in the chemical fertilizer factory heard that this thing is really fresh. Milk is a rare thing, but it can be drunk with tea. It is so fresh. I don’t know what it tastes like. . No, this is also half price for three cups, let's order three cups.
Regardless of whether they order fried chicken or hamburgers, they order at least three and at most five, and they order according to the number of this discount. Great bargain, what a bargain.
Not long after, all the meals at the table of the fertilizer factory workers were served.
A large table is neatly filled with Western-style fast food.
Everyone saw that there was a layer of greased paper on the dinner plate, and there were five fried chicken legs neatly placed on it. The color was golden, and the skin had golden scales. The shape of the chicken legs was like a baseball bat, round and attractive. You can feel the crispness of the skin when you poke it, and it will make a crunchy sound.
The other plate was also oiled paper with a hamburger on it. The appearance of this hamburger opened everyone's eyes. Where have you seen something that looks like a pie but is not a pie? It looks like Roujiamo, but it is not Roujiamo. This pie The skin is golden and round, the texture is particularly soft, and the meatloaf inside looks tender and juicy.
"I'm so hungry! I'll give you a taste first!"
A worker and a customer couldn't wait any longer, picked up a hamburger, opened his mouth, devoured it, and took a bite.
The sweet bread mixed with strong wheat flavor is sandwiched with refreshing lettuce inside, and the patty in the fort is thick and thick in the mouth, with a slightly sour and sweet neutralization of salad dressing. The unique taste is in The collision between lips and teeth is really cool.