Federer's watches are high-end products and are famous all over the world. Currently, sales are mainly in European countries. China is not the country with the strongest purchase of Federer watches.
"This is my influence in China. I believe that with the release of my film, my fame will far exceed my current level."
Jiang Se's words "My time is coming" are not just boasting, she really has the capital to say such words.
"Federer's watches are very good, and I really like the designs of several of their classic watches. However, there is an idiom in China, which is 'unappreciated talent'." She translated this phrase and told the interviewers in a simpler way:
"No matter how good something is, it still needs someone to discover it. China is currently developed, but because of the reputation of its products, Federer's watches are exquisitely made, elegant in appearance, and there is no shortage of people in China who can buy them. However, China is not the largest buyer of Federer brand products. I think everyone should be very clear about the reason."
Jiang Se's words made Federer's group of interviewers frown. Someone raised his hand and motioned Jiang Se to continue:
"The celebrities Federer signs every year are well-known European and American movie stars, considering their fame, status, and temperament. But in my opinion, these celebrities and Federer's products have one thing in common: they are famous in Europe and the United States, but not in China."
Therefore, over the years, Federer's product spokespeople have all been top European and American celebrities, who are extremely famous abroad, but may not be as well-known in China as affordable luxury brands.
Her words resonated with a group of people, Jiang Se smiled and said:
"But I am not. Once Federer is willing to give me this opportunity, more people in China will know the Federer brand because of me. At the same time, I will also have more opportunities in the future because of the Federer brand. This is why I chose Federer. I think this is also a special advantage that Federer is willing to give me this interview opportunity."
Jiang Se did hit the nail on the head to a certain extent, and it also gave Federer's people a deeper and more intuitive impression of her. She is a very smart person, who knows herself clearly, knows where she fits in, faces her own weaknesses, and is aware of her own strengths. Regardless of whether Federer Watches is willing to sign Jiang Se as its spokesperson in the future, at least they can cooperate with her.
From the actions of these Federer company executives who lowered their heads to take notes, Jiang Se could roughly guess what these interviewers were thinking.
Xia Chao** waited until her mission was completed.
Having achieved the initial goal, Jiang Se's performance became more natural. In the following question-and-answer session, a group of senior executives who were interviewing her became more and more impressed with her. Her appearance and temperament made her a very beautiful woman from the perspective of Chinese people, and even from the perspective of Europe and the United States, she was very outstanding.
She has a special temperament. In fact, Jiang Se had mentioned the advertisement she had taken before. After receiving the application from the person in charge of the Chinese region, Federer Company investigated her and was familiar with her past resume.
Jiang Se does not attend many business events, but every time she does, her outfits receive unanimous praise from industry insiders. At the same time, the products she endorses do have good sales.
Even people in Federer's company had an impression of Hong Kong & China's products. She had shot an advertisement for Hong Kong & China Jewelry in France. Before her endorsement expired, the poster often appeared in the flagship store of Hong Kong & China Jewelry in France.
As she said, her status in China is also gradually increasing.
She has collaborated with China's top male star Liu Ye twice. The first movie they starred in together will be released worldwide this year, and the movie she collaborated with Zhang Jing'an should have been completed by now.
Once the movie is released and marketed properly, it is very likely that she will make a profit again and her status will increase further.
The agency that Jiang Se signed with is a first-class agency in China and maintains good relations with domestic and foreign theaters, so it is not difficult to achieve this.
She has not had any scandals in the few years since her debut and has a good image. From the information collected about Jiang Se, she has no bad habits. From the rumors, she seems to be a woman who can strictly restrain herself.
If the senior executives of Federer's company were still skeptical about this before meeting her, they thought it was just her image management.
But after actually meeting her today, most people put aside their original concerns and believed that she was not much different from the rumors.
Her temperament in person is even better than in the movies and posters. She has excellent taste in clothes and a bright gaze. When she looks at people, she does not shrink back or get nervous, but is frank and generous.
Judging from the above points, she does have the qualities worthy of Ms. Federer's recommendation. Her appearance, temperament, fame and personality are all impeccable. However, there is also the most serious problem mentioned by Jiang Se. Federer watch spokespeople in the past were almost all top European and American stars.
Although this has always maintained the supreme status of Federer watches, as Jiang Se said, it is too far away from China.
Over the years, China has developed rapidly, but from the beginning to the end, Federer's watch sales have not been as ideal as in other regions. Perhaps it has something to do with the spokesperson and popularity.
For many Chinese people, the well-known brands probably do not include Federer watches endorsed by high-profile European and American celebrities and models.
The conversation lasted for forty-five minutes, during which Jiang Se methodically answered questions raised by Federer one after another.
The interview was truly over only when both parties had left a deep impression on each other, and the people from Federer's company stood up and shook hands with her one by one, expressing that they would seriously consider the possibility of cooperating with her.
When Jiang Se came out, Mo Anqi and Xia Chaoqun were still waiting for her in the reception room.
The heating was on in Federer's company, but Mo Anqi's hands were cold. The moment she saw Jiang Se coming out, she breathed a sigh of relief and then stood up.
"How about it?"
Xia Chaoqun picked up Jiang Se's coat and put it on her. He asked softly, and Jiang Se nodded:
“The conversation went very well.”
Her French probably left a good impression on the people in Federer's company, so during the conversation, the questions raised by the top management of Federer's company all showed a certain intention of cooperation, and there was no sense of deliberate perfunctory or making things difficult for her.
When asked why she had the confidence to challenge the endorsement of Federer's new watch products and compete with top European and American stars, Jiang Se's answer turned her disadvantage into an advantage.
Judging from the expressions on most of the interviewees' faces at that time, many people changed their original impression of her at that moment.
However, the result is still unpredictable. After all, her advantage is still too weak compared with foreign first-line stars. Federer watches have always preferred spokespersons who are not Asian stars. Everything still depends on the final result. (To be continued)