After Jiang Se finished putting on makeup, the effect was also good. The first few photos were also in the style of previous Federer watch advertisements.
However, the more the person in charge looked at them, the more he felt something was wrong. These photos were no different from previous advertising effects. The only difference might be the inconsistency of the models' faces.
This time, Federer Company is willing to use Chinese stars in order to open up the Chinese market. If the finished advertisement is just like this, the person in charge spread his hands:
"I don't see the point of this advertising shoot."
His words successfully made everyone look thoughtful, and someone bravely spoke:
"Sir, in fact, this time we also considered having this Chinese girl wear a cheongsam for the photo shoot, but we finally gave up the idea because the classical charm of China is incompatible with the style of the 'Prince'."
The person in charge of this advertising plan said this and pulled out a sketch of Jiang Se from a folder. In the picture, she was wearing a cheongsam and a watch from Federer's newly launched "Prince" series on her wrist. The style was indeed not very suitable.
"We have referred to her looks in Peking Events and have also conducted research. These looks have been well received in China and have left a deep impression on some European and American audiences." The advertising planner shrugged and pulled out a few more pictures:
"But after trying several times, I felt that it was not a good match for the 'Prince'."
As they were talking, several more sheets of manuscript paper were handed over with several patterns on them. It was always difficult for a watch to blend into such an atmosphere, so the plan of having Jiang Se wear the cheongsam, which was very representative of China, was finally abandoned after many meetings and discussions.
This meeting will not stop in a short time. The boss is not satisfied with Jiang Se's performance, but the style of the advertisement. This problem is very serious. Everyone has a worried look on their faces, but the person in charge of Federer turned to look at Jiang Se.
She lay on the table with a lazy look on her face. After wearing high heels all day, she lifted one of her calves to give her foot a break.
Such an ungraceful move seemed strangely natural to her, and instead seemed like it was natural.
The air conditioning in the studio was turned down too low, and her assistant had already put a white scarf on her. Her long black hair, which was originally draped smoothly over her shoulders, slid to one side as she lay on the table, and lay on the table, pressing down on the scarf.
When she is not working, she no longer has the smiling face she has when facing the camera. Instead, her expression is a little cold and her eyes are indifferent. She plays with the watch in her hand as if she is just casually fiddling with a toy.
“That’s good.”
There is no special modification, no perfect craftsmanship, and no solemnity like in the previous shooting process, when the watch was held in the hand and worn on the wrist as if it were a treasure, appearing solemn and happy.
When her fingertips landed on the watch, her expression was calm, and her indifference and reserve were revealed in her carelessness, which made Federer's person in charge point at Jiang Se immediately:
"I want it like this!"
Naturally and perfectly formed.
No matter how expensive a watch is, it is just a tool to serve people, not a sacred object, and should be held in high esteem.
Elegant temperament is not achieved by gorgeous clothes, nor by arrogant eyes or pretentious expressions.
Different from the European and American stars, the style does not necessarily require the impression of cheongsam, it can also be shown in another way. Luxury is not only limited to clothes and accessories, but also may be the posture there, which is far better than any words.
Following the words of the person in charge, the people participating in the small meeting subconsciously turned their heads to look at Jiang Se. She was leaning against the table, her upper body lying on the table, her elbows on the table, the strap of her watch hooked on her fingertips, and her long tassel earrings fell down. She lowered her head to look at the watch. The scarf had slipped down her arm, revealing her exquisite shoulders and neck, and her light temperament.
She was distractedly talking to her assistant, her long black hair hanging down to the side of her body, as if what she was holding in her hand was not a limited edition watch from Federer's family worth nearly 700,000 Chinese yuan, which was difficult to buy even with money, but just a small thing that could be obtained casually.
This attitude is inconsistent with the previous Federer advertisements that focus on watches, but the photographer has to admit that this scene is somewhat eye-catching.
She didn't deliberately pose in a seductive way, and she didn't even smile to please the audience. She looked cold and distant, but she easily caught other people's attention.
This Chinese actress seems to have an innate quality, and her every frown and smile carries a magical power that attracts attention.
Seeing this scene, the photographer also became eager to try, so he stood up. Federer's supervisor saw that he was excited and returned to his post.
Mo Anqi was talking to Jiang Se. She thought she could take this opportunity to let her rest for a while. She was about to ask Jiang Se if she wanted to eat something before continuing. But while she was talking, she saw someone gesturing at her from the corner of her eye, asking her to move aside.
The lighting engineer moved the props without leaving any trace, and the photographer took two test shots to get a feel for it.
Jiang Se was so perceptive that she could easily notice that these people were taking pictures of her, but no one asked her to pose, and the photographer didn't even tell her what expression she should make. It was obvious that they wanted to capture her looking relaxed.
She reacted quickly and relaxed her body a little more, holding the watch a little higher to make it easier for the photographer to take the picture.
When the head of Federer Company saw this scene, a smile appeared on his face, and he secretly praised the girl for her cleverness.
Under the light, her skin was fair and her expression was calm. The silk scarf she was wearing slipped down, but she had no intention of touching it. She had a casual, low-key and reserved temperament, which was far better than the previous poses she had posed.
The sound of camera shots continued to ring out. This time, the head of Federer's company no longer had a frown on his face, but instead had a satisfied look on his face.
Xia Chaoqun stood outside the crowd, looking at Jiang Se who was working, with the corners of his mouth slightly raised.
Jiang Se's handbag was in her hand, and she heard the sound of a cell phone vibrating from inside. She opened the bag and took a look. It was Jiang Se's personal call, not related to work, so Xia Chaoqun did not answer it.
The phone vibrated for a while, then quickly went quiet.
Jiang Se's filming work went smoothly after Federer interrupted him. At around ten o'clock in the evening, he finally finished today's work.
The head of Federer's company was very satisfied with the work status in the second half of today. In addition, Jiang Se had a good work attitude today and successfully won the favor of the senior executive named Werner. After the work was finished, he even exchanged contact information with Jiang Se and was amazed at her shooting results today.
When Jiang Se returned to the hotel after a social event, it was almost one o'clock in the morning. She took off her shoes and could hardly stand.
She had been wearing high heels all day, and the skin on her heels and toes was now rubbed raw and the blood had clotted.
Mo Anqi treated her wound, while Xia Chaoqun reminded Jiang Se:
"Today, while you were working, a phone call came in."
Not many people knew Jiang Se's personal mobile phone number. She endured her tiredness and took the bag handed to her by Xia Chaoqun. The call was from Pei Yi. It had been more than six hours since he called. It was about 1 a.m. in France, and it was already early morning in China. She picked up the phone without hesitation and called back. (To be continued)