Is it possible? This is no longer the topic that Tao Cen wants to discuss with Chen Jiao, because before Chen Jiao calls to ask, Tao Cen's assistant comes in with a cell phone, looking grim:
"Sister Tao, Federer announced that the China launch of its new product will kick off on April 20th."
The timing was just too coincidental. While she was talking, she handed the phone to Tao Cen.
Federer’s official website states: On April 20th, Federer and Steinay will join hands with Chinese spokesperson Jiang Se to continue the legacy of art and elegance.
On Federer's official website in China, the background image has been completely replaced with a photo of Jiang Se. She is wearing a white chiffon dress and casually playing with her watch in her hand. She is as elegant and beautiful as a princess in a castle.
Jiang Se has indeed become the spokesperson for Federer's family. This news shocked not only Tao Cen, but also the entire entertainment industry and the fashion world.
At the moment when Federer made the statement, some Chinese people who were following the trends in the fashion circle discovered the news in time. The search for the Federer brand by most netizens shot up to the top in a very short time. Foreign netizens and the fashion circle were also shocked. Federer’s bold move of hiring a Chinese actress made the headlines of European and American fashion editions that day, saying that this was a landmark reform of the ancient aristocratic brand Federer!
On the official website of "Filmmakers in the Circle", many netizens who don't know the truth are still asking questions:
Like Rain and Fog: Did Jiang Se shoot any commercials in France
50 Cents: I haven’t heard about Jiang Se’s endorsements recently. She endorses one brand, Honghua, and one brand of Adeele jeans. She has collaborated with Givenchy. Is there anything else I missed
Like Tianqing: Does anyone know what commercial Jiang Se was shooting in France, or is this just a story she made up to get out of the situation
Early spring grass and trees growing: Did you lie
Creative Joker: +1 for lying...
That Summer: Lying +…
…
When everyone was discussing it heatedly, a netizen named "I only love Federer" suddenly left an excited message in the comment section:
I only love Federer: Oh my god!!! Oh my god!!! I can't believe it, Jiang Se has won Federer's endorsement in China, and the official background has been replaced with a hard photo! Unprecedented achievement!
Trapped in love: ??? Federer
The brightest star tonight: What is Federer
At this time, Tao Tao, who was watching Jiang Se participating in "Filmmakers in the Circle" and was furious at the slander against Jiang Se, quickly remembered a photo of Jiang Se and Xia Chaoqun that Jiang Se had posted on his social account before after hearing the news.
Fans who followed Jiang Se immediately thought of the watch brand Federer that was being discussed at the time. Before Tao Tao had time to check, she received a call from the editor-in-chief of the studio.
"Taozi, hurry up and write an article. Jiang Se has become Federer's spokesperson. This is big news. We need to announce it immediately before *** releases the news."
The editor-in-chief spoke in an urgent tone. This was a critical period to race against time to get the news. After Federer officially certified the news that Jiang Se had become Federer's spokesperson, the search volume soared at a rocket speed, and all major media portals wanted to be the first to announce the news.
Whoever publishes it first will have many benefits. Curious netizens will flood the news media's pages with messages!
Tao Tao suppressed her inner excitement and agreed to the editor-in-chief.
She is a loyal fan of Jiang Se. In fact, regarding the Federer brand, she had already started to prepare her homework after Jiang Se released the photos and sensed that Jiang Se might cooperate with Federer watches.
She had been searching for information about Federer's family for some time and even made a complete report.
At that time, Tao Tao did all this purely to analyze the possibility of her idol cooperating with Federer. She had originally guessed the same as Tao Cen, thinking that Jiang Se would cooperate with Federer and should also be an image ambassador. She did not expect that Jiang Se would take down the crown of spokesperson for the Chinese region!
The weight of this advertisement and the importance of this news far exceed the nomination for "Best Actress" at the French Film Festival. No wonder the editor-in-chief is so excited.
Tao Tao was truly happy for Jiang Se at this moment. She won the title of Federer's unique Chinese spokesperson and set a precedent for Federer to sign a Chinese actress. It is conceivable what kind of sensation it will cause tomorrow.
She had no time to get excited at the moment, so she pulled out the information she had collected early in the morning. What the editor had to seize was the opportunity, and the news headline had to be eye-catching enough and beneficial to Jiang Se.
She thought for a while, quickly typed out a document, sent it back to the company email, copied a few important paragraphs from the document, and opened the official website of "Filmmakers in the Circle" again.
At the bottom of the webpage, some people are still asking what brand Federer is. Some people are cheering for Jiang Se, but not many people know about Federer.
Tao Tao pasted the words he had copied and ran away:
Federer, a top Swiss watch brand, the first of the three top watch brands, the darling of the European and American upper class, the symbol of nobility and taste, has been established for more than 170 years. Top European and American stars are proud to have the endorsement and cooperation with Federer. Before this, all the actresses that Federer had cooperated with were selected as the top 100 celebrities with the greatest influence in the world, and there was no case of cooperation with Chinese stars. Jiang Se's endorsement was a major breakthrough in the history of Federer, and an elegant handshake between the ancient aristocracy and the darling of China.
The words "Run Away" attracted a lot of attention on the official website. Some people doubted whether what she said was true or false. Some of Jiang Se's fans noticed the photo of her wearing a Federer watch from the beginning and had already looked up the Federer brand, but they did not know as much about it as Tao Tao.
But those who know about it know that the glory of the Federer family mentioned by Tao Tao is just a small part.
Federer's brand stole the show that night, and people were everywhere on the Internet searching for Federer's watch brand.
In Federer's store in the imperial capital, the phone never stops ringing. Some people are inquiring about the Federer brand, while others are interested in inquiring about the prices, functions and styles of watches.
Because Tao Tao likes Jiang Se, she took advantage of the homework she had done in advance and asked Longxing Studio to be the first to release the news of Jiang Se's cooperation with Federer. Only five seconds later, Huaxia Information also released this news, and a large number of netizens quickly left messages in the comment section.
Compared to Huaxia News' brief headline "Jiang Se becomes Federer's favorite" with unremarkable content, Tao Tao's news content is obviously much more useful.
She introduced Federer's status, listed the stars that Federer had signed contracts with, and mentioned the extremely rare cooperation between Jiang Se and Federer, which fully satisfied the curious netizens. (To be continued)