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Chapter 580: advertise

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Jiang Se was able to communicate normally with the staff, eliminating the need for translation in the middle. This unexpected discovery made Michelle both surprised and happy.

As the young man holding the work schedule turned around and made an 'OK' gesture, Michelle greeted Mo Anqi first, and then reported the situation here to the company.

After communicating directly with the staff, work efficiency improved a lot. After completing the makeup, Jiang Se changed into the clothes she would wear for shooting the commercial.

Different from the previous advertisements which were all shot in various elegant or exquisite dresses, the ELYSEES advertising team boldly overturned the previous combination of luxury cars and exquisite beauties, and instead let Jiang Se wear a handsome suit.

A white deep V short top, paired with a dark blue suit and stiletto heels of the same color as the short top. This simple suit, set off by Jiang Se's height and temperament, creates a wonderful effect.

Different from her previous elegant and refined image, when she came out of the dressing room, even several assistants couldn't help but cover their lips and exclaimed softly when they saw her.

Because of her handsome style, there were restrictions on clothing and jewelry, so the makeup artist put a lot of effort into her makeup.

She has delicate features and her eyes are smudged with layers of eye shadow, which are deep and charming. Her eyes are full of life as they move, and she is handsome yet seductively charming.

The flaming red lips were the finishing touch to her entire look. With her hands in her pockets, she smiled as if she was not smiling. Mo Anqi turned to her assistant Chen Shan and said:

"I've always thought that Sister Xia is one of the women who looks particularly good in a suit."

Xia Chaoqun is taller than the average woman and has long legs. She is a natural clothes hanger and can wear a simple suit in a special way.

But at this time, Jiang Se's suit style is not inferior to Xia Chaoqun. Compared with Xia Chaoqun's slightly simple and neutral style, Jiang Se's suit with makeup on, in addition to being heroic, also has more feminine charm. When she looked over, she was obviously unusually calm, but gave people a feeling as if her whole body was electrocuted and her legs were weak.

The pair of straight and slender legs, not inferior to those of a supermodel, were wrapped in suit pants. The suit jacket was buttoned, and the fitted suit covered the slender waist. The combination of momentum and graceful curves made Mo Anqi stare at it.

"What do you think?"

She asked, but Chen Shan didn't even bother to reply.

Becoming Jiang Se's assistant is the biggest benefit for a few people who have transformed from true fans to those who want to take good care of their idol. At this moment, whenever Jiang Se has new works or new looks, they can be the first to see them, which is already the biggest benefit.

ELYSEES' team stylist was obviously quite amazed by the results of their own designs. After seeing Jiang Se's appearance and temperament, they boldly came up with the preliminary concept of replacing the dress with a suit.

I originally thought that if Jiang Se lacked the necessary qualities, he could rely on post-production photo editing to achieve the effect that ELYSEES wanted.

But after actually seeing Jiang Se in person, the styling team realized that there was no need for photo retouching. Her figure and temperament were enough to support the suit, and it made her look even more stunning than expected.

Everything is ready. In terms of the shooting process, the team plans to shoot the exterior scenes first and then enter the studio to shoot the interior scenes.

The road section that ELYSEES signed a contract with the government for is not used very much. During the entire process of this short film, the time when Jiang Se drove the Leopard vehicle into the advertisement took up four-fifths of the expected video effect. This part is very important.

The road outside that needs to be driven on has been cleared, and the cameras are in place. From the scale of this commercial shoot, it can be seen that ELYSEES company attaches great importance to this commercial, and has specially invited a famous director to direct the filming, with a cast that is no less than that of a European or American blockbuster.

Under the clean and bright blue sky of Rome, the ELYSEES vehicle has parked on the roadside in front of a building with a very unique style.

At this time, the area outside was already full of people watching the fun. The Leopard vehicle attracted heated discussions from most of the onlookers. The Leopard was dazzlingly beautiful in the sun.

The director was a middle-aged Italian man with a big beard, and he was explaining to Jiang Se what was going to be filmed today.

The content of today's commercial required her to express some sadness, anger and unwillingness, "Come out from that side and get in the car."

The director roughly told Jiang Se about the filming process, and Jiang Se nodded.

The advertising plan for this time had been discussed with ELYSEES, the advertising planning team, the director and other parties during her visit to Italy, and Jiang Se also had a clear idea of the story content.

Before the official filming began, both parties had already rehearsed it. To put it in one sentence, Jiang Se needed to walk out of the office building and get directly into the car.

During this period, she needs to suppress her emotions so that the audience can feel her emotions instead of being indifferent.

This was not difficult for Jiang Se. As an actress, controlling emotions was a natural thing for her. After communicating with the director and making sure there were no other problems, the director made a ready gesture and all the staff returned to their positions, waiting for Jiang Se to come out so that the photographer could start working.

As the director shouted "start", Jiang Se came out from the glass door of a building, and the photographer who had been waiting outside the door immediately pointed the camera at her.

She stood there for a moment, her eyes a little red, and in the camera she clearly made a swallowing motion, as if she was holding back tears, her lower jaw was tense, and her eyes were looking into the distance.

Such a subtle action easily demonstrated the director's previous requirement of making her sad and disappointed but not losing her composure.

Chen Shan was standing not far from the director. When he saw this scene on the monitor nearby, he smiled with satisfaction.

She stood for a moment, then strode down the stone steps. Her eyelids drooped to hide the tears in her eyes, but her steps were unhurried.

Just from this shot, even without a script and without the need for narration, most people can see that she must have been wronged, which is why she rushed out of the building.

If one has a more vivid imagination, one can even guess her identity and job content from her clothes and temperament. Perhaps she is a well-educated woman with extremely strong self-control. The sadness and helplessness revealed at this time did not make her lose her composure, which shows that her willpower is not weak.

Her stiletto heels made crisp sounds as they stepped on the steps. The whole scene was romantic and charming, and this kind of fascinating scene was obviously the feeling that ELYSEES needed.

After all, the duration of an advertisement is too short. Even with ELYSEES' strong financial strength, after the advertisement is actually edited and released to the market, it will only be two or three minutes at most. Most of the highlights are on ELYSEES' newly launched car model Leopard, leaving not much time for Jiang Se to perform.

If she wants to combine her entire story with Leopard's car, it will produce an effect far greater than 1+1, and this is when her acting skills come into play.

Although Jiang Se walked calmly, her speed of going down the stairs was not slow. In five or six seconds, she had already gone down more than ten steps. At this time, the director raised his hand and shouted:

"OK." means that this segment has been shot.

Michelle stood behind the director and witnessed the scene of Jiang Se coming out of the gate from beginning to end. She was very satisfied with Jiang Se's performance in this shot.

But when Michelle followed the director to replay and watch Jiang Se's previous performance again from the camera, she couldn't help but admire that the company's vision in selecting people this time was indeed outstanding.

Jiang Se's aura was very strong, and the adjustment of her facial expressions and body language allowed her to easily control the entire scene in front of the camera. When she put on this suit and walked out of the building, there was no sense of incongruity at all.

The feeling the director wanted was integrated into her facial expressions. She looked up as if she wanted to say something, her jaw was clenched, and the lines of her face were contracted to be quite bright and neat, and the pride of not admitting defeat came out of her.

“Very good.”

She praised it, and the director was obviously very satisfied. He replayed it several times. After confirming that the first shot had been taken, he was in a good mood and asked people to prepare for the next shot.

Jiang Se also stopped to rest for fifteen minutes. The stylist and makeup artist came forward to help her rearrange her clothes, hair and makeup, and carefully smoothed out the wrinkles on her suit and pants. When the second segment started, Jiang Se stood in the position where she stopped filming previously.

Photographer No. 2 once again aimed his gaze inside the gate. An elderly gentleman also came out of the building and saw Jiang Se in front of him at a glance.

He raised his hand, as if to call Jiang Se.

The person walking in front did not stop because of his call. Jiang Se walked straight to where the Leopard was parked. When she was approaching the vehicle, she swiftly unbuttoned her suit jacket, revealing a high-waisted and belly-exposing short top. She looked cool and stunning in the camera. The door of the Leopard was open, like a falcon spreading its wings, waiting for her to conquer it.

In front of different lenses, she and the old gentleman chasing after her create two completely different feelings, one representing youth, vigor and unruly, the other representing the depth, elegance and longevity accumulated over the years.

Michelle recalled the scene when Jiang Se unbuttoned her coat, and felt very emotional. Looking back, her every move when she unbuttoned her coat was consistent with the "breakthrough" feeling that ELYSEES wanted when launching the Leopard sports car.

Michelle felt that her eyes were not enough, and was about to ask the director to replay the video after filming this segment. Unexpectedly, the director frowned, hesitated for a while, and made a pause gesture, and this segment was "NG".

"Is there anything that's not 'OK'?"

Seeing this scene, the work team was a little nervous. Several people shared the same idea as Michelle, and they all felt that the scene shot earlier was already quite perfect. The director signaled the second camera to replay the scene. After calling a stop at a certain moment, he pointed at the collar of the man's shirt in the camera:

"It should be straight, without any wrinkles."

The man represents ELYSEES' consistent concept of "ultimate perfection", which cannot tolerate any mistakes. This segment was about to be reshot, and before Michelle could say anything, the phone in her hand vibrated.

Michelle answered the phone and was about to walk to the corner, but before she could take a step, she couldn't help but exclaimed:

"What? Mr. Garro is here already?"

As soon as she finished speaking, the staff who heard her were all shocked.

The company had already received the news of Gallo's arrival yesterday, but the executive had just arrived in Italy, and the itinerary he sent back to the company did not include a request to watch the filming of the advertisement on site.

Michelle hung up the phone, looking a little serious.

Gallo rushed to the scene as soon as he arrived in Rome, which clearly showed that he attached great importance to the shooting of this advertisement.

After all, with the rise of the Chinese market in recent years, it has reached a level that has attracted the attention of the ELYSEES headquarters. The addition of a spokesperson this time has put ELYSEES's reputation in China in danger of declining, and he cannot help but pay attention to it.

"Garo is almost here. The company just received a call from Garo's assistant. After he got off the plane, he did not return to the hotel, but took the company's car directly to the scene."

People from the company also rushed over after hearing the news. Michelle calmed herself down and passed on the news that Garo was coming to each person one by one, so that each staff member could be more cautious during the filming.

Garo came over very quickly. When he came, Jiang Se was just in the middle of reshooting the second segment. The receptionist from the company had not arrived yet. His arrival caused a commotion and the camera shook a bit. This was naturally intolerable for a director who pursued perfection in details, and this segment was 'NG' again.

As soon as the head of the company arrived, he saw this scene. Michel's heart skipped a beat. Garo brought three assistants with him, and someone had already prepared a chair for him. The director had a brief conversation with him in English about the previous filming.

He was about fifty years old, with dark blond hair that had turned a little gray. He wore gold-rimmed glasses and looked gentle and refined, but he took control of the situation as soon as he arrived.

After understanding the filming process and listening briefly to Michelle's report on the filming situation in the past few days, he pushed his glasses. When the director repeated the first scene that had been successfully shot to him, the executive's tense face relaxed a lot.

The charming Chinese beauty in the camera perfectly combines simplicity and elegance. In just a short scene, she has easily caught people's attention.

She is tall and charming outside the camera, and she interprets the suit with her own unique charm. At least from the first video, the shooting of the Leopard advertisement is going quite well.

When Jiang Se came over in high heels, Mo Anqi was still explaining in her ear the reason for the temporary suspension of filming.

Jiang Se had already known Garo's information a few days ago. She came over to say hello. The advertisement had not been released yet, and there was no immediate response to Jiang Se's endorsement of the Leopard series, so Garo's attitude was gentle but a little unfamiliar, not friendly.

This is already a very good start. Jiang Se knows very well that for Jia Luo, closeness and respect are based on the substantial benefits brought by her endorsement of ELYSEES. If the advertisement shot by ELYSEES for her is not well received by the market, it may be difficult for her to get a sincere smile from the CEO of ELYSEES with her own strength in the future. (To be continued)