Feng Zhongliang was also paying attention to the news about Jiang Se. She was not the type of person who liked to complain and make her elders worry, so naturally he had to worry more about her behind her back.
Feng Zhongliang also paid attention to what Mrs. Zhou said earlier, and he decided to attend the ELYSEES new car launch early in the morning.
It's just that he had difficulty walking, and when he came here, he happened to meet Old Lady Pei who had arrived earlier. The inspection for entering and leaving the press conference was strict, so it was already a little late when he came in.
Fortunately, I arrived at the right time, as Jiang Se’s advertisement had not yet started airing.
Old Mrs. Pei pulled Jiang Se to sit down. Before they could say anything, the ELYSEES logo gradually disappeared and the advertisement officially appeared in front of everyone.
In addition to the invited audience and media in the exhibition hall who were quite confused about whether Jiang Se was suitable for the Leopard, an advanced concept sports car, many sports car enthusiasts, Jiang Se and Tao Cen fans, and many people who had been following this matter since Jiang Se became the spokesperson for the Leopard, a top supercar, were also quite curious in front of the computer.
The sound of a typewriter rang out on the screen. Along with the sound of the typewriter, rows of words appeared on the screen, displayed in front of the guests and millions of Chinese netizens.
It first thanked the work team who made the Leopard advertisement come to life, and also showed several photos of the team at work and in meetings, showing every work process to everyone.
Such a rigorous and novel attitude has won the favor of many people.
Tao Tao, who had been nervous at this time, smiled after seeing the working status of Leopard's team.
The longer I like Jiang Se, the more I expect her to be better, and the less I want to see her fail.
Tao Tao has accompanied Jiang Se all the way. When Jiang Se became her idol, she was still a nobody in the entertainment industry. On the day of the opening ceremony of "Beijing Events", she stood in the corner with no one paying attention to her. It was only because she signed a contract with Century Galaxy and had Xia Chaoqun as her agent that she got a little news coverage.
At that time, Tao Tao was just a newcomer in Longxing Studio, and it was not her turn to appear in interviews.
By coincidence, Jiang Se was the first star she interviewed. It was also because of that meeting that gave Tao Tao the motivation to work hard and achieve what she has today.
It can be said that in Tao Tao's heart, Jiang Se is not only an excellent actress worthy of her love, but also represents her beliefs in a certain aspect. Jiang Se's success is inseparable from her efforts.
The achievement she achieved with "The Devil" was earned through her hard work. Jiang Se's spirit has always encouraged Tao Tao to move forward in her later work.
To be honest, Jiang Se's temperament is rather cold, which is actually completely opposite to the feeling given by the Leopard supercar.
Netizens are worried that Jiang Se cannot control Leopard. Tao Tao cares about this more than netizens, but she just feels that Jiang Se can do everything well. That kind of trust is inexplicable, and Tao Tao herself doesn't know where the feeling comes from.
She had an inexplicable belief in Jiang Se, as if in her heart, Jiang Se would never fail.
Only an excellent work team can be worthy of the serious and outstanding Jiang Se. When the long thank-you speech was finished and everyone at the scene was anxiously waiting for the advertisement to appear, Tao Tao read the typed words word by word and silently memorized them in her heart.
She knew that the work team had carefully prepared for more than a hundred days for Leopard and Jiang Se to create the first spark. She saw every plan being born and then rejected.
She saw photos scrolling on the screen, with photos of every staff member working overtime superimposed layer by layer until the final plan appeared.
She saw that Jiang Se spent two or three months shooting this advertisement. Her professionalism was not only liked by her team, but even ELYSEES's CEO Garo was impressed by her and showed good will to her.
When Tao Tao saw these words, she couldn't help feeling proud. After the subtitles disappeared, the picture finally appeared.
When Jiang Se's figure appeared on the screen, everyone's eyes widened.
Outside the Internet, many people couldn't help but exclaim "Wow" when they saw Jiang Se's new look.
In recent years, there are few people in China who don't know Jiang Se. Wherever she appears, whether it is the airport, magazine cover, advertising endorsement or event site, she is always an exquisite and beautiful girl. However, in the Leopard advertisement, she was out of character, wearing a suit with her hair tied up, and she looked handsome to every audience who saw her.
Even Tao Cen, who was sitting in a special seat, paused when he saw Jiang Se in the advertisement, and it took him a long time to react.
The opening of this Leopard advertisement is quite brilliant, and it has a subversive feeling about Jiang Se's image.
On the official website of ELYSEES, 'I'm an eclectic person' who originally left a message questioning whether Jiang Se's temperament was compatible with Leopard, also left a message on the official website again: It's interesting, the ELYSEES team dared to ask Jiang Se to endorse Leopard, it turned out to be a random decision.
On the screen, the woman played by Jiang Se had an argument with the gentleman who played her father over the content of their work. She insisted on using a new solution, but the older man still thought she was still young and not capable of handling it on her own.
In just a short opening, the concepts and contradictions of obsolescence and breakthrough are presented. The elegance of the older gentleman and the brightness of the young woman form the most direct visual impact. The beginning of the advertisement shows a high-end texture that is not inferior to that of a blockbuster movie.
The father insisted that his daughter should listen to his advice, and after she objected, he ordered her to temporarily give up her work authority.
She left the office and walked down the stairs in high heels. Jiang Se controlled the feeling of depression very well. When she came out of the building, her eyes were red, but when she raised her head proudly, the sharpness of not admitting defeat was contained in her eyes.
She walked down the stairs in high heels, unbuttoning her suit as she walked, revealing the navel-baring short top underneath.
Her worried father chased after her. She reached out to untie her tightly-wound long hair, took off her high heels and sat in the Leopard. The car started and the camera captured Jiang Se's image in the Leopard's rearview mirror. At this moment, she seemed to have released the imprisoned side of herself. Wildness and flamboyance merged in her eyes, and music began to sound.
The conventional shooting routine of beauties and sports cars was given a new twist by the combination of Leopard and Jiang Se.
The father in the back got into the classic ELYSEES car, and the two sides had a chase on the road, and the picture gradually changed from color to black and white.
At the beginning, the two were chasing each other in the same lane, one ahead and the other trying to catch up from behind. Leopard's sports car left a trail of afterimage under the reflection of black and white.
Jiang Se's appearance can withstand the test of black and white photography, and even without the influence of other colors, it looks more refined and retro.
The surrounding buildings receded from the classic Roman buildings to the modern ones. At that moment, the father behind seemed to sense his daughter's determination and gradually slowed down the speed of the ELYSEES vehicle he was driving.
This thrilling chase scene allows the audience to pay attention to the plot while making the most direct comparison between the performance and different appearances of the vehicles.
When they thought that his father's action would be the end of the advertisement, the next moment the Leopard driven by Jiang Se suddenly accelerated. This stimulation made Nie Dan at the press conference couldn't help but slap his thigh:
"Can you speed it up?"
If Nie Dan came here for Jiang Se in the beginning, this advertisement now aroused the unbridled passion of his youth that he had long suppressed in his heart.
ELYSEES let go at the intersection, and Leopard continued to move forward. The gentleman behind looked ahead for a long time, smiled with relief, and drove to the other side. The colors returned from black and white to reality.
This short two-minute video made the sports car enthusiasts at the press conference and those watching the live broadcast excited.
On the ELYSEES official website, "I am not bound by rules" once again exclaimed: I apologize for my previous rash remarks. Jiang Se completely controls the Leopard with a different feeling! ELYSEES made the right decision to use her as the spokesperson for Leopard. This model, at least Tao Cen has been the spokesperson for ELYSEES for ten years, but he can't shoot the kind of spirit that matches it!
At the event, as soon as the video ended, the lights came on.
Mrs. Zhou blinked her eyes, and after getting used to the light, she subconsciously turned her head to look at the Pei family, but when she saw the people sitting there, her face changed drastically. (To be continued)