Unprecedented.
This is the general description of the drama "Legend of Jianghu" in later TV history. After ten or twenty years, the audience may be able to glimpse a vague concept through this word, but only people in this era can Really feel how much a hot red drama will make people's dull lives.
There is no such thing as "ratings" in the current domestic TV circle, but the extremely small TV penetration rate and the extremely narrow choice of repertoire doom the viewership of this era to be different from the future. But even so, the ratings of more than 90% estimated by later generations based on data from many years ago still make "Legend of Jianghu" far ahead of its opponents in the same period.
This is an eternal imprint in the memory of the people of the era. There is no one before, and in the future, no TV series can break the legend it left behind.
Soon, when Lin Jingzhe occasionally went to class, he could often hear the voices of the classmates in the school classroom talking about the plot.
The old friends of 305 are also chasing dramas. The living conditions of Yan University’s dormitory students are not good. There is only an old TV that the school has eliminated in the housing management office on the first floor. It is very small and the resolution is not clear. Compare. But even so, the poor viewing conditions could not stop the crowds after the news broadcast every evening. Students who arrive early will crowd into the office, those who arrive late can only lie down outside the glass window of the dormitory office, and those who arrive late can only see the black heads in the corridor.
What? You don't know "Legend of Jianghu"
Wow then you're so corny dude.
From a glimpse of the leopard, one can imagine how the grand occasion was outside the school. Even Xiao Chi had to sit in the dining room at the most suitable position for watching the TV in the living room for dinner recently.
Yan Shi Newspaper quickly discovered this hot spot, and quickly launched several reports related to "Legend of Jianghu". It used various data to analyze the reasons for the success of "Legend of Jianghu", and the above was more clarified. According to professional information in the industry, "Legend of Jianghu" The hit location of "Legend" is far more than just one place in Yan City.
Outside Yan City, all over the country, as long as you can search for TV signals, you can hear people discussing the TV series.
Every day's plot lines will become a new round of hot spots for the audience. From the 80-year-old to the drooping children, they can't escape this control. The leading actors of "Legends of the Rivers and Lakes" became an instant hit, and even the villain quickly became a popular figure on the calendar next year.
It was dinner time again, and the fourth floor of an old community in Yan City was already crowded with neighbors who came to visit with bowls. After all, everyone's economy is tight these days. Even in big cities, not every household has a TV set. Therefore, the homes of richer neighbors have become the best place for people to relieve their worries. The small room poured into the crowd that was about to be overloaded. The sky was already dark, and everyone's eyes were fixed on the face of the news host who was still broadcasting hot topics. Finally, the host said goodbye in Mandarin: "Audience friends, see you tomorrow."
The cheers boiled, and someone shouted into the corridor: "Come! Come!"
More and more people ran out of the door of their house quickly.
The plot of "Legend of Jianghu" in the new day is still so good-looking. The laughter in front of the screen has not stopped for a moment, and sometimes it is mixed with the voice of discussing the lines. The playful figures of the leading actors in ancient costumes are engraved in the hearts of the audience. deep traces.
It was dinner time for many employees, but when watching TV, there were not many people who could remember how to cook rice. They all held their bowls and stretched their necks until the end of the TV episode, and the rice was cold.
This heralds the end of a party, everyone gets up in twos and threes, and you come and go to say goodbye.
At this time, the still lit screen suddenly jumped out again.
Familiar faces and costumes and props instantly attracted the eyes of all the audience, everyone subconsciously became quiet again, and stood in the room with their bowls in their hands. The sky was getting dark, and in the bright light of the silver screen, the neat and provocative voices of the leading actors came out - "For dinner, we will choose Haitang!"
It turned out to be an advertisement, and the audience who were not aware of the sudden plot immediately came back to their senses and smiled knowingly.
The camera focused, and the picture became larger and larger, magnifying the row of glass jars in the hands of everyone, and then suddenly turned to the position of the villain who was gobbling down.
In the picture, the snow-white rice seems to be still steaming, and the mellow rice aroma can be smelled across the screen. The plump rice grains are mixed with doubanjiang into an attractive tan, and the surface is covered with a mouth-watering oily sheen. The people in the picture are holding the rice bucket and eating with relish, as if they are tasting some rare delicacy. The exaggerated eating appearance made the audience in front of the TV salivate. The cold rice seems to have become a lot more delicious.
The silhouette of a huge bottle of begonia bean paste slowly emerged, covering the figures of the protagonists, and a logo that looked like a begonia flower was tightly attached to the top of the glass bottle, dark red, even more than the bottle. Eye-catching, the tacit harmony of the male and female protagonists came out from the sound - "Made by Begonia!"
"Haitang?" Someone looked at the trademark and felt extremely familiar, and suddenly reacted, "I've heard of this brand, and my grandma brought it to me before. It's fragrant and spicy, and it's delicious. "
"I also have a bottle of bean paste. I just bought it at the vegetable market the day before yesterday. It tastes good, but how delicious is it?" The owner of the house laughed when he heard this, and went to the kitchen to find a huge glass bottle. , and the bottle in the TV is eight-point similar, "Isn't it like this!"
The product originally advertised on the TV suddenly appeared in reality. Everyone was a little curious. They turned on the light for a while, but they didn't eat the food. They circulated the glass bottles one by one. - This bean paste tastes really good, salty and sweet, a little spicy, but it's not as delicious as the advertisement.
The person who spoke earlier also took a sip and snorted, as if a little puzzled. She bowed her head and looked at the bottle carefully for a while, and immediately laughed suddenly: "What do I say, 'Old Brand'? Your brand is wrong. It's worse than others' Begonia bean paste."
Everyone rushed over for a while, staring at the bottle for a while, only to realize that such a similar bottle was actually from two different brands. More and more surprised.
The owner of the house was still a little unconvinced: "This time-honored brand sells well, but I haven't seen this brand of 'Haitang' in the vegetable market. Is there such a big difference?"
"I can't tell you that, but you'll know it after you've tasted it. It's not a little bit bad." The person being questioned recalled, "I've never seen any Doubanjiang sold before, why is this old brand? Suddenly it appeared. My grandma lined up to buy that bottle of Begonia bean paste for me. She lives on Sun Street, and the owner of the snack shop made Begonia bean paste. Line up. This is an old brand, the bottle is made exactly like others, I guess it is because they are selling well, and they want to pretend to cheat some money. "
"This is too disgusting." The owner of the house realized that he had been deceived, his brows furrowed, and he put the bottle of "fake" Doubanjiang aside, not even wanting to touch it.
After listening to the whole story, the others in the room couldn't help but remember the simple and clear brand name "Haitang" in their hearts.
The owner of the grain and oil store in the vegetable market has recently entertained batch after batch of guests with similar demands. Most of them are housewives. "
The boss took a bottle of bean paste displayed on the shelf and put it in a bag as he did many times before, but the guests were not so easy to fool. When he picked it up and glanced at the trademark, he found something wrong: "Boss, what I want to buy is Begonia Beans. Sauce, what do you mean by 'time-honored brand' when you bring me this?"
The profit margin given by the time-honored brand is huge, and the boss is a little unwilling to deceive: "The same, this brand is delicious."
"Aren't you fooling people!" Consumers are not so easy to deceive, they all buy from advertisements, and remember clearly the Haitang trademark and brand name featured on the screen, which is the same as this 'time-honored brand'. Very similar, but not hard to tell apart. What does it mean when the shop owner refers to a deer as a horse
The soft-tempered customers are fine, but the stubborn ones started to train people directly, and even the old ladies who were tricked into selling the wrong ones crowded in the store waving the sauce that had been opened to ask for a refund, and got business in the store Can't do it. After going down several times, no matter how cunning the boss was, he was frightened, and honestly put the "old-fashioned" sauce to the corner.
In the Haitang Food Factory, taking advantage of this advertising boom, the company has been making rapid progress.
Distributors of non-staple food products flocked to the factory, crowding the reception room of the factory. They are not only local in Yan City, but also come from several nearby cities. The most distant distribution range even includes A market in a special district in the far south.
No one thought that the investment advertisement of "Legend of Jianghu" would have such an amazing effect. At the beginning, even Wang Quan was completely blinded, but as the TV series became more and more popular, the influence of the Begonia bean paste advertisement is still continuous. warming up. This is a TV series targeting the whole country, and its influence is far from being limited to this one-third of the land in Yan City. It can be said that with the footsteps of several leading actors in "Legend of Jianghu", the name of Begonia Bean Paste has long been known to them. When it was not ready, it was already well-known to the audience of this drama across the country.
According to Wang Quan and Zhou's mother's expectation, this is an achievement that can be touched at least ten years later. Therefore, at present, the bean paste output of Haitang Food Factory is far from being developed enough to supply the consumption of the whole country.
After a brief panic, Zhou's mother stabilized her position, and Wang Quan made a decisive decision - recruiting people, buying machinery, and expanding the production line!
This is a once-in-a-lifetime good opportunity, seize it, with the influence of "Legend of Jianghu", the trademark "Begonia" can soar directly into the sky!
But some people are happy and some are worried. The time-honored Doubanjiang manufacturing factory in Yan City is suffering from misery because of the monthly sales report reported by the market last month.
Haitang squeezed more than 50% of the market share they had originally seized overnight, and there was still an intensifying battle. The sauces that had not yet had time to leave the factory were immediately stored in the library.
Haitang's advertisements are so poisonous that they are so stubborn that they don't even change the packaging, they only increase the weight of the otherwise inconspicuous trademark when promoting. This understated move directly nailed the old brand to the coffin board.
The packaging is almost the same. To let consumers choose themselves, what they fight for is the impression they leave in the hearts of customers. Whoever is preconceived will win.
This time-honored brand has been doing very well before. They preemptively mass-produced it, quickly spread it in the vegetable market, and tried their best to let consumers see it in advance, so as to create the illusion that they are genuine.
But the current hit "Legend of Jianghu" has destroyed all their hard work in the past few months.
The person in charge of the time-honored Douban factory looked at the sharp curves in the report, and his hands trembled. However, before he could figure out how to make the factory get through this difficult time, the secretary hurriedly knocked on the door.
"Boss." The secretary held a huge envelope with a panicky expression on his face, "This was just delivered to our doorman..."
The person in charge saw the bold letters on the envelope clearly, and he was suddenly stunned. Yan City Court came.
He didn't even dare to open the envelope, so he jumped up from the boss's chair, pointed at the phone and said, "Quickly call the Haitang Food Factory and tell them that our bean paste for the next season will be replaced immediately. Sit down and talk!"
There is no way to do this, Haitang has now completely occupied the high ground, and there is still some way to survive by replacing the old brand with new packaging. If you use this similar bottle again, I am afraid there will only be a dead end.
But looking back now, it's too late.
In the past, the legal office of Haitang Food Factory, which used to call the time-honored factory because of rights and interests, wanted to negotiate amicably but was never taken seriously, has no management willing to connect with them.
*********
In fact, it is not contempt or anything. It is true that the Haitang Food Factory has no person in charge in Yan City at this time. After deciding to expand the production line of the factory, Zhou's mother and Wang Quan immediately rushed to the Special Economic Zone and Hong Kong Island.
Lin Jingzhe didn't follow, but the daily operation of the food factory was not his area of expertise, so he wouldn't ask if it wasn't necessary. Except for the relatively large proportion of shares, his daily life was no different from that of ordinary shareholders.
The focus of his work is mainly on the complex building under construction on Erzhong Road. The construction of the building is in full swing, and the internal structure has initially formed a scale. The construction of the house is divided into the scope of Centrino Real Estate in the contract. After the first snow in Yan City, the real estate complex building project began. Director Mao Dongqing officially put investment promotion work on the agenda.
Lin Jingzhe attaches great importance to this. The investment promotion plan follows his philosophy. The first batch of brands to settle in must be in the international first-line scope. Whether this goal can be achieved will directly determine the second batch of investment promotion for the complex building, and the future of this shopping mall. forever positioning.
Mao Dongqing was well-informed and got the exact news that the international brand "TOBR" will open their first branch in Yan City within the next year. In the early 1990s, there were not even relatively mature shopping malls in Yan City. This would be the first high-end brand to enter the city. No matter from which point of view, it was very much in line with Lin Jingzhe's wishes.
Luxury brands also follow each other. Whoever wins "TOBR" is equivalent to winning other high-end brands that are also watching the Yanshi market. These old neighbors are always in groups no matter which country they are in. Drive together in teams.
The estimated completion time of the comprehensive building is just next year, so Mao Dongqing dispatched his team very early to find the brand side to start negotiations.
This brand has only opened its first branch in China in the Special Economic Zone. For this reason, Mao Dongqing personally took people to and from the two places for a few months. He was often in Yan City in the morning, and people slept in the Special Economic Zone at night, almost flying the plane. As a taxi, it took countless bottles of glucose and hard work to finally impress this brand.
When he sent the contract to Lin Jingzhe's office, he was full of joy: "President Lin! I did it!"
He has always worked hard, and even Deng Mai, whose actual position is in competition with him, often privately praises Lin Jingzhe for his ability. Lin Jingzhe reviewed the exterior wall design draft for the "TOBR" area on the first floor of the complex that he submitted together. Looking at his sallow face because of the long running, he couldn't help sighing: "You have worked hard, the work is finalized, you You can also take this time to take a good rest.”
When he attended the real estate meeting in the evening, he couldn't help thinking of this. Mao Dongqing's excellent ability has gradually been revealed after a period of adaptation. Compared with Deng Mai, who is skilled in socializing, the other party undoubtedly has a greater advantage in the professional field. Lin Jingzhe wanted to hold such a talent firmly in his hand no matter what. It has been some time since the establishment of the real estate, and the first phase of the comprehensive building is about to be completed. The first batch of veterans have almost laid the appropriate foundation. People such as Mao Dongqing may be able to prepare for the division of equity.
He initially planned to divide 10% of the shares in his hand, giving Mao Dongqing and Deng Mai 3% each, and the remaining 4% as the company's welfare hanging in front of the old employees, in the future development process Among them, reward employees with outstanding abilities as appropriate.
Faith is an absurd and fragile thing, including his friendship with Deng Mai, which may break down due to various contradictions in his future life. Only with real interests and dividends that can be obtained every year in the future, can this group of indispensable old employees be truly tied to the big ship that started with real estate.
Lin Jingzhe took a sip of wine, his deep vision gradually became clear because of the two figures in the distance.
Regardless of his height or appearance, Xiao Chi stood out among the group of entrepreneurs around him. He stood there lukewarm with pigtails, obviously not dressed up, and casually hung a dark brown leather coat on his elbows. But it has the ability to become the focus of people's attention. Shi Nanxing is definitely not bad looking, and he is considered a very good rich and handsome by the standards of future generations.
Xiao Chi quickly met his gaze, the two were separated from the crowd, and the warmth that only each other could capture tacitly flowed in their eyes.
Lin Jingzhe smiled, and when his eyes turned to Xiao Chi's elbow, he was a little worried. Since the beginning of autumn, Xiao Chi has been staring at this dress. At first, Lin Jingzhe hadn't recognized it, and only regarded it as the other party's little-known hobby. However, when he asked casually, he realized something was wrong.
Xiao Chi seems to have misunderstood something...
But Lin Jingzhe couldn't bear to solve this misunderstanding.
He felt that he had to find and buy some clothes for Xiao Chixin these few days, but he had no time. The other side, Shi Nanxing, also found him, and hurriedly ended the conversation with Xiao Chi, turned around and walked towards him with a wine glass and a smile.
Lin Jingzhe quickly sorted out a suitable expression, and cooperated with the other party's acting with a smile.
"Mr. Lin." With a sincere smile on his face, Shi Nanxing stepped forward to greet Lin Jingzhe and greeted Lin Jingzhe from his body to life. He was more like a real brother than a real brother.
Qi Kai looked at it from a distance, rolling his eyes wildly in his heart. The Qi Qing and his wife, who were beside him, were ignorant. Jiang Qia Qia asked in a low voice, "Mr. Qi, what's the matter with you?"
Due to the transfer of the development rights at the foot of Wubao Mountain to Qi Qing and them, the cooperation that had been interrupted by the two companies was picked up again by both parties. Qi Qing didn't know if he had any lumps in his heart, but he didn't dare to show it on his face. Qi Kai and Shi Nanxing had a lot of doors and projects.
Qi Kai was too lazy to pay attention to them, but Shi Nanxing was different. After talking with Lin Jingzhe and Yan Yuese for a while, he raised his hand and called the couple over.
Lin Jingzhe felt uncomfortable when he saw Jiang Qia, but Shi Nanxing looked like he wanted to do something peaceful: "I heard that everyone had some misunderstandings before, and President Qi and President Jiang also mentioned it countless times, and want to apologize to President Lin in person. Alas, tell me that in the shopping mall it is better to break up with each other than to get married, so why are you so troubled?"
Jiang Qia Qia nodded his head pleasingly, and took the wine glass to touch Lin Jingzhe's glass, and apologized warmly: "Mr. Lin, we used to be ignorant and did a lot of stupid things. We generally know."
Lin Jingzhe was even stunned for two seconds when he heard the sound of the glass colliding, and a strange feeling surged in his heart. In his last life, he had mixed up this woman's life so much that in the end, he couldn't even figure out what he wanted. Maybe it was just a show of weakness and an apology like he did now, but he couldn't get it in the end.
He had imagined countless times whether he would collapse for this if Jiang Chazhen really apologized to him face to face.
The answer was no. At this moment, Lin Jingzhe unexpectedly found that apart from being a little more relaxed, he didn't have any special touches.
It seems that some obsession that has been burdened in his heart has been suddenly let go. It feels like taking off the weight on his legs after running ten kilometers. He can't wait to get rid of these burdens, and even Jiang Chacha's expression is too lazy to look at it and pay attention. Instead, it focused more on Qi Qing.
For nothing else, Qi Qing looks too abnormal now.
It wasn't the expression that described his expression. Qi Qing was as submissive as his wife now. Lin Jingzhe was referring to his skin color. He hadn't seen each other for a few months.
Qi Qing was much older, and the wrinkles at the corners of his eyes were almost the same as when Lin Jingzhe came to ask them to ask for his guilt. The face of a normal person is ruddy or pale and sallow, but there is a kind of blue and black in the depths of his skin. If he hadn't been breathing and talking, Lin Jingzhe would have felt that he was facing a corpse.
Qi Qing's back was slightly arched, his posture was very modest, and he held the cup in both hands: "Mr. Lin, I hope you can forgive our offense."
Lin Jingzhe didn't want to talk to them any more. In fact, the trouble they caused him in his entire life was at best such trivial matters as personnel recruitment. He threw the land of Wubao Mountain to the other party. He had already retaliated. There is no brooding.
Therefore, in order to get rid of the other party, he still took a sip of wine to save face. Facing Qi Qing and Jiang Qiaqia, they suddenly gave birth to glorious faces, thinking that they had obtained his forgiveness. For the sake of old acquaintance, Lin Jingzhe opened his mouth with hesitation: "Mr. Qi, your body... how are you doing recently?"
Qi Qing smiled flattered: "Very good, thank you for your concern, Mr. Lin."
"He's busy." Shi Nanxing patted Qi Qing's back affectionately, as if shaking a zombie, "Mr. Qi's professionalism is too strong, while busy with the development of Wubaoshan Villa, he is also in Chengbei New District. After taking a stake in a shopping mall, Iron Man can't stand this kind of workload, if I were to say, he should have a good rest."
"I have a chance, I have a chance, I'll give myself a long vacation when I'm done with this." Qi Qing looked like a machine with a taut clockwork, but with a strangely happy expression, Lin Jingzhe looked at him He looked like he had hair on his back, and hurriedly said goodbye and left.
Shi Nanxing reluctantly said goodbye to him, as if he was about to suffer from lovesickness within a second of separation, and pulled Lin Jingzhe's sleeve to make an appointment with him for the next meal time.
The two hugged and shook hands. After shaking him off, Lin Jingzhe walked over to Xiao Chi and asked, "What did he say to me just now?"
Xiao Chi sold Shi Nanxing upside down without hesitation: "Say you're stupid and unreasonable, say you've found the right opportunity, ask me to mess with you."
"Tsk, this actor." Lin Jingzhe was not surprised at all, guessing when Shi Nanxing would be able to act enough, raised his hand and patted Xiao Chi's coat on his arm, "Can we change clothes next time? "
"No." Xiao Chi said so, and secretly stretched his hand down, grabbing Lin Jingzhe's wrist.
Lin Jingzhe had something in his heart, and he looked back at the strange Qi Qing. He stumbled a bit and asked, "What are you doing?"
Xiao Chi glanced back at him, and kept walking: "Fuck you."
After going to Xiao's house, the two of them became less and less scruples. In the past, they knew how to find a hidden place to be intimate outside, such as the stairwell and the bathroom. Now he is getting more and more daring, and he dares to stick together behind the pillars that block his sight.
Qi Kai led the way, and suddenly turned around like a compass, blocking the crowd behind him with twitching eyes.
Shi Nanxing frowned and stared at him: "What are you doing?"
"There's no way over there." Qi Kai pointed in another direction, "Let's go over there."
Qi Qing was very surprised: "No, I just came in from here."
Qi Kai wanted to knock his forehead against the wall. He felt that there was something wrong with him, but in the face of everyone's questioning eyes, he still said stubbornly and firmly: "You remembered it wrong."