May 1st is International Labor Day, but all employees of Taihua Company are working overtime.
"Hello? You want to restock a hundred luxury models, no problem, but according to our company's regulations, you also need to replenish at least half of the premium models. What, you don't want to? Sorry, the luxury models are gone! "
After a period of fermentation, Bingcheng first started selling ultrasonic humidifiers. Although the cold winter has passed, after the river surface thawed, the air became a little better. But it was windy every day and it didn't rain, so the room was still very dry.
Coupled with the advertising effect on TV, everyone has been looking forward to the new humidifier for a long time. As soon as it went on the market, it triggered a rush to buy. Because this time Feng Yu adopted a hunger marketing strategy and told shopping malls and supply and marketing cooperatives that there were only so many new humidifiers. This was even said on TV in the first two days.
After this news accidentally became known to the public, when the supply and marketing cooperatives in various shopping malls hung up banners announcing the launch of new humidifiers, the humidifiers were sold out in all shopping malls and supply and marketing cooperatives in the morning.
In fact, tens of thousands of new humidifiers have been piled up in the warehouse of the motor factory, but Feng Yu refused to take them out. The various benefits of this humidifier and its comparison with old-fashioned electric humidifiers were introduced on TV, which attracted the attention of big leaders and bosses. There are better ones, and they are not short of money. Of course, they exchange them for better ones, euphemistically speaking, for the sake of safety.
Feng Yu sent another batch of trial products to units with whom he had old connections in the city. He selectively forgot the original trial products of electric humidifiers and asked them to distribute them to his subordinates.
The price of this new type of humidifier is exactly double that of traditional humidifiers, both in wholesale and retail prices. In Feng Yu's words, those who are willing to spend 200 yuan on a humidifier are generally willing to spend 300 yuan. They are reluctant to spend 200 yuan to buy it. Even if you sell it for 150 yuan, they are still reluctant to buy it.
So he insisted on setting a high price for this humidifier, which was indeed the case. Sales were not affected, and profits were actually higher.
Although the cost of this ultrasonic humidifier is a bit higher than that of an electric humidifier, it is not twice as exaggerated.
What's more, the box of this humidifier is printed with the words "Patented product, counterfeiting will be prosecuted." The instructions describe in detail the price to pay for violating patent laws, warning those major manufacturers with R&D capabilities not to play with fire.
This time, the box clearly stated that the manufacturer was Bingcheng Electric Machinery Factory, which also asked those manufacturers to consider whether they could still get local protection if they were to litigate against a large state-owned factory like the Electric Machinery Factory.
A new generation of humidifiers was launched on the market. Wu Zhigang contacted the last dealer again and informed them that the new product was on the market and invited them to discuss business.
Although the electric humidifier brought some profits to the last dealer, it was not as profitable as the Fengyu brand electric fan, and it was easier to copy. Several dealers simply said they would not come.
Wu Zhigang followed Feng Yu's example and directly added those dealers to the blacklist. He would never cooperate with this person or company in the future. In Feng Yu’s words, they are the only ones begging to buy our products, not us begging them to sell them!
Monopoly products, and ten years of patent protection, can't be tough, so how can we be tough
For those who are determined to follow Taihua Company, Feng Yu guarantees that they will all make a lot of money. If you want to engage in piracy and seize the market, it depends on whether you have the ability!
After a few days, I went to CCTV to buy ads. Now CCTV is not as awesome as later generations, and it only allowed to broadcast commercial ads last year. Although advertising fees have risen, except before and after the news network and during prime time in the evening, advertising, other advertising fees are not high, and are very scattered, with many time slots being vacant.
Feng Yu believes that if he buys it for a year, the other party will definitely adjust a satisfactory time period for him to play, and the playback volume and duration will be very good.
No matter whether others believe in CCTV’s advertising effect or not, Feng Yu absolutely believes it!
Regarding foreign patent applications, Fu Guangzheng also received good news. The Asian patents have been settled, and he is currently applying for European and American patents. As for Africa? Forget it, in that kind of place, even if you have a patent stamped by the United Nations, it still won't work. Besides, this humidifier has no intention of selling well in Africa.
This news also means that the company in Xiangjiang is about to start business, and the first target is Baodao. In Xiangjiang, the humidity is already high. Before the air purification function of humidifiers was developed, there would be no sales.
Fu Guang is entirely in charge of the sales in Xiangjiang, and with the help of the Fu family, Feng Yu absolutely does not need to worry about sales ability. In terms of professionalism, Feng Yu is far inferior to the Fu family.
Even the sales price is much higher than Feng Yu thought. Only then did Feng Yu discover that the Fu family priced humidifiers based on the degree of development of the region. For example, the retail price of a humidifier with a domestic retail price of 300 RMB in Baodao is only 500 RMB. However, the price in some European countries is even higher, exceeding 150 US dollars. In the United States and Maple Leaf, the retail price is even higher. In China, the retail price reaches two hundred dollars.
Fu Guangzheng explained to Feng Yu in detail the reasons for such pricing. The United States was a vast country with a sparsely populated area, and the main sales group was the middle class and above. At this price, the other party could definitely afford it.
In addition, the packaging prepared for export to the United States does not indicate that it is produced in China, but is printed as a company in Xiangjiang, which will not let the other party take the product lightly.
When Feng Yu heard these words, he felt a little unhappy. What is called Chinese production will be looked down upon. In the future, China will become the world's top manufacturing country. Most of the products used in the United States and Europe are Madeinchina! Don't they have to try one
Feng Yu got angry and demanded that the retail price in the United States be increased by another 5% to 10%. He told Fu Guangzheng brazenly that you don't understand what it means to be an American. Americans don’t buy the best when buying things, only the most expensive ones!
Fu Guangzheng was stunned for a moment, and then went back to discuss it with his family, who actually agreed. Originally, the shipping cost to the United States was not low, and what Feng Yu said made sense. Even if the price was higher, Americans should be able to accept it.
Feng Yu didn't expect that his joke would be accepted by the Fu family. But this is good, and it can increase his profits a lot. Feng Yu was particularly excited to finally be able to make money from Americans.
Just when everything was on track, Wu Zhigang called Feng Yu. A foreign businessman came to seek cooperation in ultrasonic humidifiers. Please call Feng Yu back as soon as possible! ~~~Please collect and recommend
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