When Kneeling came to Feng Yu again the next day, not only was he unable to keep the patent royalties down, but Feng Yu also proposed a no-export rule, which made Kneeling dumbfounded.
Their target markets are Europe, the United States and China. Humidifiers naturally sell better the farther inland the air is drier. As for the coastal countries in Southeast Asia, just like their island countries, even if some people buy them, not many people buy them. It is too niche. products.
Kneeling hurriedly reported to the president again, but was scolded by the president. How did you promise me at the beginning that the company would get the maximum benefit? Now, how much of the market have we divided
But even though Feng Yu's conditions were very harsh, Kneeling still agreed on behalf of Black Dragon Co., Ltd. They have calculated that the retail price of one machine can be set at more than one hundred US dollars. After excluding material costs and patent fees, they still have a profit of nearly 30%.
The island country has a population of 120 million. Even if only one thousandth of the wealthy families buy their products, there will still be 120,000 sales and a profit of more than 3 million US dollars.
More than three million US dollars was the profit of their Black Dragon Co., Ltd. for the entire last year! Taking into account the future market and damage, the profit will be higher.
But Masao Kameda is not satisfied. For every dollar of patent licensing fee lowered, he will receive a bonus of $1,000. Feng Yu refused to let go of the patent fee, and the negotiations reached a deadlock again.
Do you want it or not? If you can’t sell it, wait until the Xiangjiang Company distributes goods to island countries. If you want it again, I won’t sell it! Let’s drag it on, let’s see who among us can hold it off!
Just after May Day, Feng Yu took leave from school again and brought Wu Zhigang to the capital.
This time Feng Yu came to CCTV to buy advertisements. Since CCTV allowed the broadcast of commercial advertisements last year, the number of advertisements on TV has gradually increased. A 15-second annual prime-time advertisement is said to have reached a sky-high price of nearly one million!
Feng Yuxin said, what a sky-high price this is. In five years, starting from 1995, CCTV's news network advertisements will be auctioned. The first time it reached more than 30 million, the advertising fee has more than twenty times increased, and ten times Advertising in the next year will cost more than 200 million!
There is no way, who has the widest signal coverage of CCTV? As long as there are antennas in the country, wherever TV signals can be received, CCTV will definitely be able to receive them.
The more people who watch, the better the advertising effect will be. Moreover, CCTV also has news broadcasts and weather forecasts every day, which are must-watch TV programs for many people every day. Can this advertising effect be the same
Feng Yu's psychological price is five million, and he buys multiple time slots, at least five a day, for advertising bombardment. Although it cannot reach the advertising coverage of later generations, there are few TV programs available in various places. This density is enough, and Taimi estimates that CCTV may not agree.
But trying to contact advertising is not that easy. Currently, CCTV's advertising department is just an advertising department, which is considered a relatively marginal department. But just like that, it was not easy for Feng Yu to meet the section chief.
Fortunately, Zhang Ruiqiang had an old comrade who worked at CCTV. To express his support for Bingcheng Enterprise, he made a phone call and asked Feng Yu to contact his old classmate after arriving in Beijing. At least the advertising department of CCTV could come forward to receive Feng. Yu.
It's easy to get things done if you have acquaintances. Feng Yu and Wu Zhigang easily met Cheng Baojun, the section chief of CCTV's advertising department.
"Hello, Chief Cheng."
"Uh~~Hello, Manager Feng."
Cheng Baojun held Feng Yu's hand and couldn't hide the surprise on his face. This young man is the manager of Taihua Company that Director Shu told him about? This is too young. Are you eighteen
"I heard that Manager Feng's company plans to advertise on CCTV throughout the year? Which time period do you want?" Cheng Baojun asked straight to the point.
He is not having a good life as a section chief. The advertising revenue of many local stations is much higher than that of CCTV. The leaders ask him to generate income, but not many people come to advertise. Most of them are companies in the capital, and the advertising fees are also very low. Pitiful.
Damn, isn’t this the same treatment as King Biao? Can you also choose a time slot
He thought about it. In the past few days, he had specially asked people to look at CCTV. It seemed that there were not many advertisements, and the density was far less than that of Longjiang Provincial Radio. Many companies did not realize the power of CCTV advertising. So CCTV still has Very poor!
"That's right, we plan to do advertising for the whole year. If the price is reasonable, I can buy the advertising for many years." Feng Yu thought of a good idea. Taking advantage of the current low price, he booked it for a few years. With CCTV Stimulated by the advertising, this Fengyu brand electric fan may not be able to make another fortune this summer.
"How many years?" Cheng Baojun was shocked. If it weren't for the people brought by Director Shu, he would have thought that the other party was playing tricks on him. How could anyone be so willing to spend money on advertising
"Yes, I don't know how our CCTV's advertising fees are calculated. What are the current time periods?" Feng Yu asked with a smile.
"It's available at any time of the day. Which time period do you want? But it won't work for many years. Our advertising is sold on an annual basis." Cheng Baojun shook his head. He also wanted to sell more, but the Taiwan leaders would not approve it.
Feng Yu was also a little regretful, and took a step back and said: "Then we can change the method, such as signing a letter of intent, which is advertising for the same period next year. If there are no other competitors, then sell to me. If there are other competitors, then I bid with the other party, isn’t this against the rules?”
"This... doesn't seem to be against the rules." Cheng Baojun hesitated. This was not against the rules, but he had never done anything like this before.
"As long as there are no violations, Chief Cheng, then we have reached a consensus on this. Come on, let's talk about the advertising period. The advertising before and after "News Network", before and after "Weather Forecast", and before and after "Serving You" Are you all still there?" Feng Yu quickly changed the topic and settled the matter first.
"The ads before and after "Serving You" were all sold, and one ad after "Xinwen Lianbo" was sold, as well as the one after "Weather Forecast." Cheng Baojun thought for a while and said.
"Serving You" is the first regular column hosted by Shen Li, China's first TV announcer and host. The current ratings are overwhelming. Unfortunately, Feng Yu remembers that next year, it will be unable to transform due to old themes and the ratings will be reduced. Gradually declined, and was later replaced by "Life".
Everyone else who advertises likes "At Your Service"? It doesn't matter at all, Feng Yu prefers "News Network" and "Weather Forecast"!
"I want the last ad at the front of "Xinwen Lianbo", a fifteen-second ad at the back, the last ad before the weather forecast, and an ad around 12 noon. I also want an ad around 8:30 p.m. I also want one advertisement, both for one year. Chief Cheng, let’s calculate how much it will cost in total.”
Seeing Feng Yu's wealthy appearance, Cheng Baojun was shocked. Is this company so rich? There are five advertisements a day. Does the advertisement need to be so dense? This year it will cost millions!
But what the heck, this year’s advertising mission can be completed!
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