Cheng Baojun immediately arranged for someone to calculate, and finally calculated a sky-high price. Five advertisements per day, which cost 2.73 million per year. It is so expensive, and the other party must not agree to it, right
Cheng Baojun told Feng Yu the final calculated price with some anxiety, waiting for Feng Yu to negotiate with him or delete two advertisements. The people below just don't know how to do things. Can't they give you a discount on the five advertisements? If this big customer is scared away, can this year's mission be completed
Sure enough, he saw Feng Yu's eyes widening, looking overly surprised.
Cheng Baojun immediately said: "Manager Feng, don't worry, we can negotiate, and the price can be cheaper for you."
Feng Yu was surprised not because it was expensive, but because it felt too cheap. The five time slots he chose were all prime time. He thought one trip would cost a million, but five would cost five million. Who knew it was so cheap? It was only 2.73 million, so it was still cheap! In this comparison, Longjiang TV is so damn dark!
This was better and cheaper than the advertising time that Feng Yu had expected. He then had an idea, not sure whether it could be realized.
"Chief Cheng, I want to ask this, are there any sponsored advertisements in our TV programs?"
Cheng Baojun blinked, "What does a sponsored advertisement mean?" He shook his head blankly. He had never heard of this before. He must not have!
Feng Yu was overjoyed. Sure enough, he would use his sharp tongue to trick Chief Cheng into agreeing to name the program. For example, "Serving You" would be very good, and Feng Yu's whole family would like it. Everyone except Feng Yu himself loves watching this TV show.
"The title advertisement is to add the name of our company or brand in front of the program, such as "Serving You". After we name it, it will be changed to "Wind and Rain - Serving You". On the stage of the program The trademark pattern of our Fengyu brand must be clearly visible, and at least a few five-second shots should be given in each program. The host also has to broadcast advertisements, such as welcoming everyone to watch "Fengyu-Serving You", "Fengyu-Serving You" and "Fengyu-Serving You". "Service" is broadcast under the title of Fengyu brand humidifier, Fengyu brand humidifier, your good partner in life! At the end... "
"Wait a minute." Cheng Baojun interrupted Feng Yu's endless words, "Manager Feng, what are you talking about? TV programs are for the audience. How can there be advertisements in them?"
ah? It would be great if TV station leaders in future generations have your thoughts. A 40-minute TV series can be filled with five commercials, or even more. Netizens jokingly call it a TV series with commercials.
However, in business, Feng Yu doesn't like to watch current TV series, except for "Journey to the West". But just like that, due to the lack of TV programs, the ratings of each TV series are not bad. If "Journey to the West" can have advertisements inserted, Feng Yu can't wait to insert ten or eight advertisements in one episode to ensure that people will still watch the TV. , will not go away.
Cheng Baojun is responsible for the audience, but it is not in Feng Yu's interests. He will continue to brainwash Cheng Baojun. The title will not affect the "Serving You" column. Anyway, it is not recorded in one go. .
"Chief Cheng, look, our Fengyu brand humidifier is the first in China and the most advanced product in the world. It is exported to Europe and the United States to earn foreign exchange. Besides, our humidifier is a new type of home appliance, which itself serves the people's lives. Yes, it is the same as the theme of the program. Also, we are the weather card, which means rain or shine. Doesn’t it better highlight the purpose of our "Serving You" column? Besides, you don’t want to hear how much the advertising fee is. ?”
Cheng Baojun still shook his head: "No, there is no such thing. How can we add advertisements to the program? The leadership will not agree."
"One million a year!" Feng Yu threw out a heavy bait.
Cheng Baojun took a breath, what, one million? so much
Before he could recover from the shock, Feng Yu continued: "I want the naming rights for three years, a total of three million, which can be paid after signing the contract!"
three million! Cheng Baojun was almost stunned. Could a program's title advertisement be sold for so much money? Is this Manager Feng joking? Is he really willing to pay three million
Seeing that Cheng Baojun didn't speak, Feng Yu continued to brainwash: "Chief Cheng, this "Serving You" column is very interesting, but the stage and lighting are mediocre. Is the program team short of money? With the advertising fees from our title After that, this program will definitely be better. Moreover, the program team does not need much money, and the rest are not all from the station. The station even has money to open one more show. If you open one more show, you can Follow this model and earn another amount of advertising fees, creating a virtuous cycle!”
Cheng Baojun didn't understand anything else, but he clearly remembered the sentence "Open one more program and earn more advertising fees." Yes, this can really create a virtuous cycle, but is it really okay to do this
"Manager Feng, do you want the ads during those times you selected just now?"
"Yes, why don't you want it? Those five time periods, two hundred..."
"Two million and seventy-three thousand, I can wipe off the change for you, so it's two million and seven hundred thousand." Cheng Baojun also saw that this manager Feng is definitely not short of money. If he hadn't just said that he could negotiate and give some discounts, this He didn't want to wipe out 30,000 yuan.
"Okay, that's no problem. I won't bargain. But think about how much advertising revenue it can bring to the TV station for that branded advertisement! And this is an innovative method, and it was you who proposed it." Feng Yu hinted road.
Cheng Baojun's eyes lit up and he innovated the method. If it was adopted, Taili would earn a lot more advertising fees. The person who proposed the plan would definitely be in the eyes of the big boss, wouldn't it mean that he might be promoted
"This... I need to report to the leader. Can I wait two days before giving you a reply? We can sign the contract for the other five advertising periods first. This is absolutely no problem."
Feng Yu shook his head: "When you finish talking, let's sign together. Also, my time is limited and I can't stay in the capital for too long. I hope Section Chief Cheng will give me an answer as soon as possible so that I can prepare funds."
How is it possible to sign that contract first? Feng Yu just wants to stretch his hand and increase the weight of this naming right, so that Cheng Baojun will think that this is a binding condition, so Cheng Baojun will work harder and his idea will be more likely to succeed.
"At Your Service" is one of the most popular TV programs among viewers across the country. Being able to name this column will definitely make the promotion of Fengyu brand humidifiers smoother!
Cheng Baojun's eyes were a little disappointed. It seemed that Manager Feng was also a man who could not see the rabbit but the hawk. He had to find a way to get the leaders to agree to the naming. This would be a huge political achievement, not only millions of dollars in advertising fees, but also equivalent to opening up a new way for Taili to make money.
Cheng Baojun was also furious: "Okay, wait for my news, I will definitely give you an answer tomorrow!"
~~Thanks to 588 for the rewards such as Kanshuangcaicaiyuancai, Zhanhunshang, Snake~, etc., thanks to Onimu Daidi, Dragon Sea Soul for the rewards, and thank you all for your recommendation votes. The number of recommendation votes has immediately increased to one thousand. Everyone voted for Lao Si. Give Lao Si a reason to add more updates.
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