The director looked at Cheng Baojun in front of him and was so angry that he wanted to spit the document in front of him in his face. I asked you to take down the advertising and remove the naming rights. You patted your chest and promised me that you could do it. Is this how you did it
Ask our host to advertise for him, do you dare to agree to this? The host is paid, but she represents not herself but the image of the TV station or even the publicity department. Can she advertise for a private company? What will that look like? If the leaders of the Propaganda Department know this, they should not point their fingers at him and say that he is after money!
"Tell me, does Manager Feng of Taihua Company have anything to do with you?" the station director asked, patting the table.
Cheng Baojun was shocked: "Director, he really has nothing to do with me. He was introduced by Director Lu of the Second Propaganda Department."
"Director Lu, Lu Wenbo? Tsk~~~ If you go and talk to Manager Feng again about Shen Li's advertising, it's absolutely not okay!"
"Director, Manager Feng is in my office. He said that if possible, he would like to talk to you in person. He has some ideas and promises to not violate the policy and achieve a win-win situation!"
"Ask him to come in." The station director also wanted to meet Manager Feng, who came up with the naming rights advertisement. Besides, it was also to give Lu Wenbo face, so he hesitated and agreed.
But when he saw Feng Yu for the first time, the director still couldn't believe it. Cheng Baojun told him that Manager Feng was very young, but he didn't say that he was still a student!
"Are you Manager Feng Yu of Taihua Company?"
"It's guaranteed!" Feng Yu shook hands with the director enthusiastically. He was used to being looked down upon because of his age. Feng Yu thought this was still his advantage.
"Manager Feng wants to buy ads from our station. Of course we welcome this. You even said you want a year-round subscription. Xiao Cheng also specially adjusted the time slots of other ads and squeezed out the five best time slots for you. But you You want naming rights, and you want our host to advertise a private company for you? This is against the rules, so don’t think about it."
Private company? Why, do you look down on private companies? Ten years later, private companies will be everywhere, and in the future CCTV’s advertising banner will be occupied by private companies. If you don’t like private companies, fine, I’ll give you the skin of a state-owned company!
"Private enterprise? Yes, we are a private enterprise, but this product is not produced by us. It is produced by Bingcheng Motor Factory, and the research and development is done by Bingcheng Aircraft Manufacturing Factory. These are old state-owned enterprises. Our company is only responsible for sales. This advertisement sells It is also a product, not our Taihua Company. Besides, our product has related patented technologies in China, Asia, Europe and America, and has created a lot of foreign exchange for the country. Fengyu brand is our first private brand of high-tech home appliances. It can be said that It is the pride of the country and the nation, why can’t we hire a host with a good image to advertise?”
Feng Yu began to raise his profile, making sure to calm the other party first. His first private brand of high-tech home appliances confused the station director. Although Feng Yu spoke very quickly and he didn't quite understand it, he felt that this Feng Yu brand seemed to be a very good brand and could also represent national pride.
"Are you really a company that cooperates with Bingcheng Electric Machinery Factory and Bingcheng Aircraft Manufacturing Factory?" the station director asked doubtfully.
"Of course, you can call and ask now. We are a three-party cooperation. The design is mine, the creativity is mine, the sales are mine, and we divide the profits among the three parties." Feng Yu did not say clearly. In fact, the two state-owned enterprises The profits shared by major manufacturers together are not as high as those shared by Feng Yu.
The station director was deceived by Feng Yu's confident expression, so he naturally would not call the two factories to inquire in front of Feng Yu. It would be written in the contract anyway. If Feng Yu deceived them, he would not have to pay for the advertising fees. Play ads! The people who dare to deceive CCTV haven’t come out yet!
"But we have no precedent for asking hosts to advertise."
"No, no, no, the station director misunderstood. Maybe I didn't make it clear. The host is just out of the country. We intercepted a scene of hosting "At Your Service" and added a voiceover. It is not considered advertising by the host. This advertising fee, Can it help relieve a lot of financial pressure in Taiwan? And I also said that you can buy it for three years at a time. If the naming is not enough, it will be changed to exclusive sponsorship. Sponsorship does not violate the regulations, right? The stage cannot be built according to our requirements, but it must be Our products appear…”
Feng Yu began to brainwash the station director. This job was not too difficult.
The director hesitated for a long time: "Then can you make a sample for us to see first?"
"No problem, can I borrow the studio of the "At Your Service" column?"
The station director nodded and personally took Feng Yu to the studio. At this time, CCTV did not have that many programs, but there were also very few studios, and another column was being recorded.
Feng Yu looked at the dilapidated studio and shook his head. Before he was reborn, a municipal TV station was better than this one. What the hell. Although he is not professional at all, he can definitely make the set twice as good as it is now!
"Director, the scenery at the back should be turned into a painting, instead of these monotonous curtains. You can put one of our humidifiers in front of the host, with the four characters "at your service" printed on it, which fits the name of our program and Theme. When the indoor air is dry, turn on the humidifier. It will not affect the picture effect. You can even leave it there for decoration without turning it on. But in the commercials, the humidifier must be turned on. There are also programs that need to reach the masses and broadcast some Things that the masses care about. On-location shooting should also be done well. Don’t always broadcast things in the capital. You have to go to other places to shoot. The capital cannot represent China as big as ours... "
Feng Yu talked about some of the features of columns such as "Focus Interview", "Oriental Time and Space", and "Today's Statement" in later generations. Anyway, "Serving You" itself is relatively complicated, and it can do all these. At this time, it is guaranteed to have Ratings.
At first, Feng Yu was pointing here, and some people were still asking, whose child this was, and the station director personally took him to watch the recording of the program. But soon I heard Feng Yu pointing over there, and some TV station employees were unhappy.
The director of the station doesn't even give instructions on these professional things. You're a little kid, what are you doing
But after a while, many people gathered around. What this kid said seemed to make sense. If you follow what he said, the audience will definitely like it. It’s not that no one else has thought of these, but they can’t be realized for one reason: lack of money!
There is no charge for changing the scenery, there is no charge for the host to go on location, and it is difficult to reimburse the capital for reimbursement in other places. It can only go to the surrounding areas of the capital. If you also want to go to Northeast and southern Guangdong, how much will the train ticket cost? Besides, is there still time to make it
The more people there were, the more excited Feng Yu talked, and it felt like he was pointing out the country in front of the leader. Unfortunately, there was no applause as expected, and many people looked at him like monkeys, which made him very unhappy.
The program over there had just finished playing, and Feng Yu said loudly: "Director, if you follow what I said, the audience will definitely love watching this program more. As for the funding issue, we have an exclusive sponsorship of 1 million for our Fengyu brand humidifier. It’s no longer a problem!”
People who were planning to laugh at Feng Yu just now were stunned. What did that kid say? How much does the exclusive sponsorship cost? one million? ! ~~Thanks to King Onimu, I think I’m good, and I’m so grateful for the reward. Thank you.
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