The station manager was also stunned for a moment. Xiao Cheng reported that it wasn't because the other party couldn't sponsor the name and the advertising fee was reduced by half. Now he was actually willing to pay one million
Feng Yu and the station director went back to the office to talk in detail. As for Cheng Baojun, the head of the advertising department, he became the role of serving tea and water. The station director has taken action personally, is it his turn to speak
Before we could say a few words, there was a knock on the station director's office, and in came the deputy station director and director of Channel 3.
"Director, are you busy?"
The director rolled his eyes at him, wasn't he asking questions knowingly
"Lao Hu, what's the matter?"
"Director, I heard that a company came to our station to advertise and see if they can sponsor our Channel 3 with some money?"
Currently, CCTV only has three channels. The fourth channel will not appear until 1992. This third channel is also a terrestrial wireless channel that was only opened in 1986 and is basically only broadcast in Beijing. Channel 2 was not launched until 1987. In the past, it was still only available in Beijing.
It is naturally much more difficult for a TV station that only broadcasts in the capital to collect advertising fees. Deputy Director Hu also came here to try because he was too strapped for funds.
Before the station director could express his position, Feng Yu asked: "This is Director Hu, right? Do you have any good programs on Channel 3? They are the kind that ordinary people like to watch."
Director Hu said hurriedly: "Deputy, I am the deputy. When it comes to good programs, of course our channel still has them."
As a result, Director Hu talked about three or four programs, but Feng Yu didn't listen to any of them. He had never seen it in his previous life, so naturally he would not be impressed. Besides, Channel 3 mainly focuses on operas, and other programs are picked up from Channel 1 and Channel 2. What good programs can there be? It was only after it became a star that there would be good music programs, and later it would be a literary channel with good ratings.
Feng Yu interrupted Director Hu's eloquence: "Director Hu, you also know that the reason why I advertise on CCTV is that CCTV is a satellite TV station and the first channel can be received nationwide. As for the Channel 3, to be honest, I have never watched it in my life. Now that Director Hu has spoken, I will pay 100,000 yuan to buy ads for a year, and you will give me at least three ads every day. The length of each segment cannot be less than fifteen seconds, any period will do!"
Your sister, isn't this Director Hu the boss of radio and television later? He will have considerable power in the future, so Feng Yu should spend 100,000 yuan on his emotional investment.
Hu Tai is very happy. An advertisement of less than one minute a day can be done at any time. How can he get 100,000 yuan? With 100,000 yuan, their channel can launch a good program!
After Director Hu left, Feng Yu continued to talk to the director, but within five minutes, someone knocked on the door again and came in.
"Old Jia, you're not here to help sell ads for Channel 2, are you?"
Deputy Director Jia chuckled and took the initiative to hold Feng Yu's hand: "This young man must be Manager Feng. He is indeed young and promising."
He just listened to the old nonsense. Today there is an idiot in the station, the manager Feng of Taihua Company mentioned in Xiao Cheng's draft advertisement. Channel 3 can easily get 100,000 yuan in advertising fees by using unsold time slots. Why can't Channel 2 get more
Oh, isn't this the boss of CCTV later? CCTV's advertising champion was all produced by him. This person also needs emotional investment.
"You are Director Jia, right? You have given me the award. What's the matter?"
Director Jia said without hesitation: "Our second channel is a star channel and can be received nationwide. How about buying some advertising time on our second channel? The price will definitely be discounted for you!"
The only thing Feng Yu remembers from Channel 2 is "Comprehensive Economic Information", the predecessor of "Economic Half Hour", which will not be officially revised until the end of this year.
"Economic Half Hour" is a very long-lived program. Before Feng Yu was reborn, it still had good ratings. The important thing is that national leaders like to watch it. It can be said to be the "spokesperson" of national economic policy!
In this way, it is really worthy of Feng Yu to do some advertising.
"That's it, no problem. We still have some leftover advertising money. "Comprehensive Economic Information" just needs to air two of our ads before and after. How much is the advertising fee?"
Director Jia asked tentatively: "Half a million a year?" He thought "Serving You" could have a million a year, and "Comprehensive Economic Information" half a million a year wouldn't be too much, right
"Yes, but you can't give us a title, and you can't do advertising placement, so I need you to do a special program for us, at least ten minutes! Our Fengyu brand humidifier is the most advanced humidification technology in the world, and it is also one of the two The products successfully developed by the large state-owned factories after the military was converted into civilians can pay a lot of tax to the country every year and can also create a large amount of foreign exchange profits. Isn’t it too much to broadcast it?"
Deputy Director Jia looked at the director, he did not dare to agree to this. In fact, it's not against the rules, but he can't make a decision in front of the director. Anyway, he will definitely fight for it with the director.
"Old Jia, you go back first and talk about this later. I haven't finished talking here yet." The station director said displeased.
The station manager finally figured out that the Taihua Company's advertising money was so abundant that it seemed like he couldn't spend it all. In fact, this was the case. Feng Yu originally prepared five million in advertising fees, and both the Ice Flying Factory and the Motor Factory were convinced by Feng Yu.
However, the five time slots of Channel 1 only cost 2.7 million a year. Including the sponsor of "Serving You", it is only 3.7 million. There is still a balance of 1.3 million. Of course he can spend it. Not distressed.
Anyway, this money can't be spent all, and it has to be used to buy advertisements on other TV stations in the northern provinces. It doesn't matter whether it is spent on CCTV or other provincial stations. Feng Yu doesn't care anyway.
But Feng Yu must get the advertisements for the first channel. After Yan Wu's sales miracle this year becomes known, the advertising fees of CCTV will skyrocket, surpassing the local channels, and the auction will start in two years.
Feng Yu proposed advertising for several years to the station director, but the station director did not agree. The station also feels that since CCTV has such a good platform, it is impossible that the advertising fee is not as good as that of local stations. Why is the advertising fee of Shanghai TV Station so much more expensive than that of CCTV? Why is the advertising fee of Nanyue TV Station higher than that of CCTV? Much higher
Isn't it because CCTV has always not allowed commercial advertising? Now that it is allowed, within three years, advertising expenses will surely exceed all TV stations. They still have this confidence.
In fact, Feng Yu also wants to say something. The reason why CCTV cannot afford advertising expenses now is because it is CCTV. If Feng Yu wants to advertise, he has to find connections first before he can meet Section Chief Cheng. In Longjiang Provincial Station, Feng Yu can just go to him directly. The service attitude is too far behind!
But the communication between the two parties was quite pleasant. Feng Yu was generous and didn't care about money. He directly agreed to some small sponsorships, which were only tens of thousands of yuan, leaving a good impression. This investment was a great deal!
The next day, Feng Yu came to CCTV again. Channel 2 also agreed to Feng Yu’s conditions. Feng Yu happily signed an advertising and sponsorship contract with CCTV for three channels, with a total price of 4.5 million, creating The historical record of CCTV advertising expenses!
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