After contracting the sales of motorcycles, Feng Yu immediately started preparing commercials. CCTV's advertising contract is in the hands of Taihua Company. When the contract was signed, it was stated that Taihua Company has the right to change the advertising content, as long as it is still a product sold by Taihua Company and complies with national regulations.
Feng Yu spent a lot of money at the beginning, and the sales of humidifiers did bring about a huge improvement, but Feng Yu believes that there is no need for such intensive advertising bombardment. This is not a health product, and the market is not that big. Many families One is enough, and the program placement and the second and third sets of advertisements are enough. The advertisements in one set should be replaced by those for motorcycles.
Of course, before the replacement, Feng Yu still had to talk to Li Mingde. How to calculate the advertising fee
…
"What, the advertising fee is so expensive, five million? It's only been a few days, why is it so expensive?" Li Mingde exclaimed.
Feng Yu told him that he wanted to replace CCTV's prime-time advertisements with motorcycles to ensure that Songjiang Motorcycles would enter the attention of people across the country in the shortest possible time and greatly increase sales.
Li Mingde was originally very happy, thinking that Feng Yu was so kind and willing to remove the advertisement for the humidifier and replace it with one for their motorcycle. But when Feng Yu mentioned the advertising fees, Li Mingde immediately became furious!
"Five months, five million advertising fees, this price is very reasonable." Feng Yu spread his hands and looked like I was being reasonable.
"Five months, five million, tell me how reasonable it is!" Li Mingde shouted.
Feng Yu calmly took out a form and spread it out on the table: "Mr. Li, look at this data. Ever since our Fengyu brand humidifier was advertised on CCTV, the sales of humidifiers have exploded. This is the market share in May, and this is in June. The effect of CCTV advertising, this is the actual performance. I wonder if such an effective advertisement is not worth the price?"
"Don't fool me. Because your humidifier has a patent, there is no similar product. Even if the advertisement is effective, you have seriously exaggerated it. Also, this market share is also calculated by you. Who knows whether it is true or false? You put the sales volume Show me the sales and sales figures, and I’ll know if they’re true or false at a glance.”
Li Mingde had long wanted to know how many humidifiers he had sold and how much profit he made, but after asking several times, Feng Yu refused to tell. He also asked Li Shiyou and Hou Haitao, and they all kept silent in a tacit understanding.
"Will you show the sales data of your product to outsiders?" Feng Yu asked back, "Well, let me show you the sales volume of Fengyu brand electric fans. This is a product that belongs entirely to our Taihua company and can be disclosed to you know."
Feng Yu once again took out the information he had prepared long ago and unfolded it for Li Mingde to see.
"Please note that the Fengyu brand electric fan was advertised on CCTV for a month, and sales increased tenfold! Ten times!" Feng Yu raised his voice.
"It just happened to be in the summer, so it's special and cannot be used as evidence. Besides, how much is the advertising fee for your electric fan? It's definitely not one million a month!"
Nonsense, Feng Yu advertised for his company, and of course he shared it according to his own price, which was only about 200,000 yuan a month. It not only increased sales and brought hundreds of thousands of profits, but also promoted the Fengyu brand and prepared for Fengyu brand next year. The launch of new bladeless fans has paved the way.
We must make people think that Fengyu brand electric fans are the first-class electric fans in China. Even when it comes to electric fans, the first thing that everyone thinks of is Fengyu brand!
The Fengyu electric fan also belongs to Feng Yu. Of course he can write whatever he wants, for example, he made a false account.
"Not one million? Look carefully, the advertising fee is 1.2 million! I still gave you a discount." Feng Yu shouted, waving a fake report.
"What, 1.2 million? This is absolutely impossible!" Li Mingde wouldn't believe it even to death. Feng Yu would spend such a high price on advertising. Advertisements on TV stations are not that expensive nowadays!
Besides, this humidifier belonged to three parties. Although it was sold by Taihua Company, the advertising costs were shared among the three companies in proportion. He didn't believe it. Li Shiyou and Hou Haitao also agreed to spend more than one million yuan a month on advertising!
Feng Yu continued to lie: "You have to consider that our Songjiang motorcycle is a new brand and has not had any popularity before. Do you know how much it costs to hire a big star to do advertising or hire a movie star to shoot a commercial? We hired a humidifier. Big star Shen Li, if it were you, would you please get it?"
"But this is a motorcycle, so if you want to invite a male star, right? Who do you plan to invite and how much will it cost?" Li Mingde asked shrewdly.
Damn, anyone who can become the leader of such a big factory is cunning and cunning. Feng Yu's little tricks can't fool people at all. But Feng Yu has other means, and that is the sales volume that Li Mingde cares about most.
"You don't have to worry about these. Anyway, if you agree to pay five million in advertising fees, I guarantee that sales will increase by 10,000 units next year, which is at least 130,000 units a year. The premise is that our production can keep up. !”
Ten thousand units, an increase of five million in advertising fees, and the profit shared by the machinery company from a motorcycle is far more than five hundred yuan. When Feng Yu said this, Li Mingde began to seriously consider it.
Is this CCTV TV commercial really so effective? Why does Feng Yu have such confidence that a motorcycle with no reputation can reach sales of 130,000 in the first year? Just this ad? Or is it based on Feng Yu’s appearance design
"Can you really guarantee it?" Li Mingde asked suspiciously.
"Absolutely no problem! We can write it in the contract. If it cannot be achieved, our Taihua Company will pay for it!" Feng Yu said, patting his chest.
"Okay, I'll discuss this matter with Director Hou and Mr. Fu. If they don't object, we'll sign the contract!" Li Mingde still had some reservations about asking how much the advertisement for the humidifier cost.
…
"Lao Hou, tell me the truth. How much did the humidifier cost when advertised on CCTV?" Li Mingde called Hou Haitao.
"This... Lao Li, you can ask Feng Yu yourself about this. Li Shiyou and I agreed not to tell anyone. Anyway, we paid a very high price."
"How high?" Li Mingde continued to ask without giving up.
Hou Haitao hesitated and gave his answer: "It's a sky-high price!"
Sky-high price? Is it really that high
"Is there five million?"
"Yes." Hou Haitao remembered that the advertising fee was five million, but he did not tell Li Mingde in detail that it was for one year, and it was not just the four advertisements for CCTV, but also included a lot of other content. What's more, Feng Yu told them that if the advertising effect declines, it can be replaced at any time, and the advertising fees invested can be returned.
Li Mingde didn't know this. When he heard it, he realized that this humidifier really cost more than five million in advertising fees. It turned out that Feng Yu had not lied to him. Since Li Shiyou and Hou Haitao dared to agree, he would dare to agree this time too!
After signing the supplementary agreement with Li Mingde, Feng Yu smiled while holding the check.
Who says CCTV ads can’t be resold? ~~Please collect and recommend, thank you
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