The Olympic Games, the world's largest sports event, has the largest number of followers, the largest number of competitions, the largest number of world records, and the largest number of broadcasts and viewers.
It can be said that this Olympic Games held in China should have created a history in the number of viewers.
There are originally a lot of people in China. Although people usually don't like sports as much as Europe and the United States, this time it was held at home, and with the country's publicity, many people paid great attention to it.
Even some old men and women, who usually only watched their grandchildren participate in the June 1st Sports Games, were sitting in front of the TV with great interest at this time, watching the opening ceremony, and planned to watch some live broadcasts of table tennis and other games.
How effective would it be to advertise at such an event? That's just like the effect that advertising in the China Spring Festival Gala has on the Chinese market. The effect is immediate.
Many viewers in front of the TV saw the camera filming the outside of the Bird's Nest. There were many people standing there watching. Some people couldn't get in, so they stood outside and watched the big screen.
But many people have discovered, why is the lens crooked? Why does it stay for three seconds when scanning the big screen, and seems to be facing the Fengyu brand logo at the bottom of the big screen
This is of course the result of Fengyu Electric's sponsorship fee. Although it only lasts for three seconds, it is already an extraordinary treatment.
The most important thing is that this shot can be cut out and used directly as an advertisement for Fengyu Electrical Appliances.
On the helicopter in the air, there was also a host introducing the situation. It was even more noticeable that the host was holding an L-PAD in his hand and was using it to check the opening ceremony process. The Lianxiang LOGO on the L-PAD was visible. Clear as day.
Originally, Feng Yu planned to spray-paint the helicopter with Fengyu or Songjiang logos, but his superiors rejected the idea.
Your other product advertisements are somewhat related to your products. What does this helicopter have to do with the brands you mentioned? Do you Fengyu Electronics make helicopters, or do Songjiang Automobile make helicopters
Even if you sponsor the most money, it can’t be like this. What would it look like if other foreigners saw it? Is there any dignity left as a great power
Feng Yu had no choice but to give up. Even his request to post some advertising paintings inside the helicopter was not agreed to by his superiors. There can only be the five-star red flag in it, there can be no other pictures!
The stage for the opening ceremony naturally couldn't have any advertisements on it. Feng Yu thought of several ways to implant them, but the superiors didn't agree, saying that the stage effect must be guaranteed without any flaws.
However, during the opening ceremony, you always have to scan around the auditorium. There are many banner advertisements under the auditorium. Whichever one the camera can scan will take advantage.
Normally, these are things that the sponsors have negotiated with the organizers. If your camera scans our ads, we can give you more money or something.
But this time, Olympic sponsors like Coca-Cola wanted to spend money but didn't spend it!
They have been coveting the Chinese market, but they have been unable to open it for so many years. Although their old rival Baishi Cola failed to open this market, the refreshing Coke has occupied the market. It's not that Chinese people don't like to drink Coca-Cola, but they don't drink their Coca-Cola!
They have always wanted to advertise on CCTV, the largest media in China, but every year CCTV bids, they have not won the bid. Even for midnight ads, they couldn't win. However, after several inquiries, others gave perfect explanations, that is, someone bid higher than you.
What's the matter? In your country, in this kind of hidden-bid auction, is it possible to win the bid with the lowest bid
Fortunately, this time is different. Coca-Cola has been a sponsor of many Olympic Games and has a close relationship with the International Olympic Committee. But this time, Coca-Cola has become one of the partners
But when they wanted to pay more to China, China didn't want it at all. For the first time, they discovered that there were actually countries hosting the Olympic Games that were pushing sponsorships to other countries!
But what can they do? The threshold for partners in the Olympics this time is too high. US$50 million was considered high for the last Olympic Games, but US$200 million is enough for this one!
After careful inspection, they found that the Chinese companies had raised the door rails, but they couldn't say anything yet.
If someone spends more money, how can you say they spend too much? This income will also be distributed to the International Olympic Organizing Committee. They will definitely not get support.
They have increased their sponsorship fees and become one of the partners. They absolutely cannot miss this Olympics. And they can also take this opportunity to have their logo appear in front of audiences around the world, especially in front of Chinese audiences, thereby helping them open up sales.
If you can’t get on CCTV, you can still have online advertisements. Anyway, this soda is mainly consumed by young people and children, which are also the main group of netizens.
You can even advertise in newspapers, stations, school entrances, etc. This is also a good choice. It's just that the terminal retail outlets make them very helpless. Someone once said that members of the beverage alliance such as Lehaha hinted to those in the retail outlets that we will give you freezers so that you can ice your drinks in the summer.
But there are several brands that cannot be sold in our freezers. The first one to mention is their Coca-Cola. Of course, this is not written in the specific agreement, but if there is a violation in the past, their store will no longer be able to get these best-selling domestic beverages. The entire beverage alliance is too powerful.
Therefore, Coca-Cola can only cooperate with those terminal retail stores with a slightly larger scale, such as some second-tier supermarket chains in China. Although their scale is far smaller than that of Taihua Supermarket Group, they will not be threatened by the major beverage alliances. Many of them have state-owned shares in China. Well, the beverage alliance can’t go too far.
But this is far from enough. Those supermarkets put together are not as good as the Taihua Supermarket Group. They now want to build their brand in this Olympics, and then ruthlessly use Chinese celebrities for advertising for a year.
In this way, driven by interests, Taihua Supermarket Group will no longer refuse their entry, allowing them to share the most powerful terminal retail channel in China.
They no longer want to dominate the Chinese market, they just want to gain a firm foothold. They are the world's number one beverage giant, and they are selling well in Africa. Why are they so acclimated in China
To be squeezed into the lowest market in rural areas is simply an insult to Coca-Cola!
But there is no way, this is reality. Many well-known brands in other countries and regions have been sold out in China.
Is it really the so-called cultural background gap? Or as many people secretly spread, this is China, Feng Yu’s territory - as long as Feng Yu is in the industry, you can’t even think about it!