Representatives of Coca-Cola waited for a long time and saw the camera panning in front of their advertising banner.
The smile on his face froze. Is this the shot at the opening ceremony? It’s less than a second, who can see clearly? !
The robot LOGO, which even reminded me of Yinshan, stayed there for three seconds. The gap was too big, right
You Chinese people can't do things like this, we also paid for it!
No, this matter must be discussed with the Chinese Olympic Organizing Committee!
At the same time, Nike executives in the United States were also staring at the TV, watching the live broadcast of the opening ceremony.
Nike has been in the Chinese market for a few years, but its development has not been very good. Originally, as the number one sports brand in the world, their competitors were only Adidas, Puma, etc., but I didn't expect that the Chinese sports brand called Li Nian was also very strong.
There are also Chinese local sports brands such as Anta, which are also developing very well. The main reason is that their Nike products are too expensive!
In the eyes of Americans, sneakers worth one to two hundred dollars are normal and use many advanced technologies. How much does it cost just to research and develop those technologies? Coupled with celebrity advertising and endorsement fees and other publicity and operating expenses, the cost will definitely be high.
In addition, they are the world's number one sports brand, so the added value of the brand should also be considered, right? There are also taxes and other things to pay, so shouldn’t it be more expensive
Don't say that China is a developing country and has no money. The richest man in the world is in China. Who dares to say that China is poor? !
This time, Nike also spent a lot of money, spending 200 million US dollars to become one of the first-class sponsors of the Olympic Games. They hope to use this platform to build their Nike brand in China, and this is also a good opportunity for worldwide promotion!
The camera shot to Nike's advertising banner... and it swept across it!
Nike's executives were shocked. What is going on? Where is our advertising fee reflected? We are a Category 1 sponsor, what about the promised benefits? Who can see it clearly as it flashes across the camera
Those who know Nike will naturally know that this is our advertisement, but who doesn’t know it
People who know this is our Nike logo already know it, do we need to continue to let them know it? The purpose of advertising is to make people who don’t know us, Nike, remember us, get to know us, and like our products.
What impression can this shot make in just one second
Equally depressed was the Vice President of Sales of Adidas. Their advertisements also flashed by and he didn’t even see them clearly.
Then I saw the camera stopped for three seconds in front of another sporting goods LOGO. That was Li Nian from China!
Thinking about their Adidas situation, and then thinking about Nike's situation, he understood. When co-writing your Chinese brand, the camera only lasts for three seconds, while ours only lasts for one second
Isn't this distinction too obvious
Shady story, this is definitely a shady story!
In the past few years, Li Nian has acquired several small sporting goods companies in Europe and the United States, absorbing their advanced technologies and outstanding designers, which has greatly improved the brand's strength.
Although there is still a gap compared to Nike and Adidas, it is not much different from other sports brands. It is enough to rank among the second-tier brands in the world, and it is even more popular in China. It is more popular than Adidas and Nike.
Li Nian and Li Jingwei of Jianbao were old friends. After Jianbao became a joint-stock private company, Li Nian returned the favor and let Li Jingwei invest in Li Nian Sporting Goods Company. At the same time, he also received an investment from Taihua Consulting, including cash. and some sports skills.
For example, shock-absorbing technology for sneakers, sweat-permeable technology for sportswear, etc. have made Li Nian's product technology capabilities rapidly improve. In addition, Li Nian also used the sales channels of Fengyu Holdings and Taihua Holdings to sell their products to more countries and regions, and sales have skyrocketed year after year.
At this time, Li Nuan has been listed in the mainland. Although the stock price has fallen a bit due to the decline of the market this year, it is still the sporting goods company with the highest market value in China, and has become the largest sporting goods company with the highest market value in Asia.
This time at the Olympics, not only will the logo of Li Nuan's company appear many times, but the prince of gymnastics, Li Nuan, will be the one to light the Olympic flame just like in his previous life!
Naturally, Li Nian tried his best to win this opportunity. One reason is that he has sufficient qualifications and prestige, has enough gold medals, and has a certain reputation in the world. The other reason is that Li Neng spent a large amount of sponsorship money. result.
Well, Feng Yu even helped say hello.
Li Nian will personally endorse the products in the future, so that the company's products can be sold to every corner of the world!
Feng Yu didn't know that many corporate executives in front of the TV were crazy and were frantically calling the China Olympic Organizing Committee to question why our advertising shots are so short while your China brand shots are so long.
Wen Dongjun was also one of the people who answered the phone here. There were not enough manpower. Even though he was the leader, he had to go into battle himself. He hung up the phone again and stretched.
These idiots, what are you saying is unfair? How much did you spend? Do you know if these brands with longer lenses cost more
Other people’s advertising fees are high, so of course it takes a little longer. If they were all the same, that would be truly unfair!
As for why the advertising fees of those brands happen to be a little higher than those of the companies questioning them, this is just a coincidence. What's wrong
"Team Leader Wen, this company representative just scolded me!" A little girl said with a cry of grievance.
Wen Dongjun was furious: "Which company is it? Call them back immediately to inform them to apologize. The phone calls are recorded. If you don't apologize immediately and compensate for the losses, we will report the matter! This is China, and you have turned against them!"
They have already studied these possible problems, and the decisions made by the superiors must be reasonable and well-founded.
Others have more money, more lenses, and more time. This is the reason. Current accounts, this is the evidence. Be polite to others, but don't swallow your anger. This is integrity!
"It represents Coca-Cola."
"What's wrong with Coca-Cola? He's just a soda seller! Call him back and I'll tell him in person. Otherwise, according to the contract, we won't let Coca-Cola's LOGO appear in front of the camera for even one second!"
Wendong Jun was originally assigned to do logistics and was a little dissatisfied. What he wanted most was to be in charge of the scene. Can he watch it in person
Although he was given the position of team leader, this means that after this Olympics, if there are no problems, he will be able to have a position of real power. There is no longer a parenthesis at the end that says deputy town treatment.
But even so, Wen Dongjun was still unhappy. He would rather not be promoted than to watch it live.
Now that he was already angry, there were still people looking for trouble. This was just right in the face of the gun!
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