"President, are we going to revise the ranking of the world's richest people again this time?"
While flipping through the documents, Steve Forbes replied casually: "Of course, this is our Forbes tradition."
Although the rankings of Forbes are published once a year, the rankings are revised almost every quarter, and sometimes someone's ranking changes every week.
"Forbes" also has its own website and online magazine, which is paid. What they hope most is that the ranking of the world's richest people will change significantly every day. Then the sales of traditional paper magazines will increase, and the number of subscriptions to the online version will definitely be higher.
However, these situations are unlikely to happen, and even if the rankings of some of the richest people at the bottom of the rankings change, not many people will pay attention to them.
"Forbes" usually counts the richest people with more than one billion US dollars. Last year, there were more than 1,000 people in the world. In addition to the high attention of the top ten, the attention of the top 100 is also okay, but outside of the 100, not many people really pay attention.
Perhaps those ranked one hundred, thirty or forty are not as concerned as the last one. Just like the second place in many competitions, the attention is not as high as the last place.
So Steve doesn't care much about these things. He even felt that there was no need for his subordinates to report such trivial matters to him, and he could just implement them as usual.
The subordinate hesitated and said: "President, should we still use an estimated round number for Feng's wealth? Many people say that his assets have already exceeded 100 billion US dollars. Should we directly calculate him with 100 billion US dollars?"
Steve waved his hand: "I don't want this. I'll announce it as 90 billion. By the way, put financial investment at the top of his industry introduction."
Every person on the rich list must not only introduce their age, nationality, amount of assets, etc., but also their main assets.
For example, after Bill Gates, it says software; after Carlos, it says telecommunications and media; after Buffett, it says finance, etc.
And every year there are many introductions behind Feng Yu's name, and of course diversified investment is written directly on the big list. However, the top ten are all introduced in detail, and Feng Yu's main investments are much richer than those of other rich people.
It seems that every field Feng Yu invests in is extremely successful. In many fields, Feng Yu has ranked first in the world, which is simply incredible.
In fact, Steve was the first person to mention that Feng Yu's assets had already exceeded 100 billion US dollars, but no one noticed. Or, many people don’t want to believe it.
"Forbes" also has the world's top accountants, asset analysts and other teams to help them verify the assets of many wealthy people.
Some people want to be on the list, so they always falsely report their assets. They consider it an honor to be on Forbes.
Some people like to hide their assets, and there are many people like Feng Yu. Most of them are from Europe and Asia. They all seem to like to hide their wealth.
Just like some people like to be on the cover of top magazines and be interviewed by top media, while some people don't like it at all.
Many sports tycoons, the clubs they run are losing money at all, but they are happy to do so. Because their most profitable industry may not be ranked at all in the industry, and they are not well-known.
But after becoming a sports tycoon, not only their fame has greatly increased, but they can even appear on the cover of Time magazine and so on.
Don't think that they are just doing it for a simple reputation. This reputation can also bring them huge profits.
Those sports fans will buy his company's stocks and products, and even when he needs financing, it is relatively easy. Moreover, these can also be transformed into their political capital.
For example, the owner of the Italian football club also became the president at the same time, and as a result, he ranked tenth on the world's most powerful list that year.
If it weren't for the good record of his team and the large number of fans, why would he be ranked so high with his little assets and his reputation in Italy
Many rich people will even stand up and claim to the media after the Forbes ranking is announced that there is something wrong with Forbes' assessment of their assets, and the assessment is low, which makes their ranking lower.
Most of them are wealthy people from North America, Russia, the Middle East and other regions. They all value this ranking very much and consider it an honor.
After Steve read the document, his subordinate handed him another document, which also included some tables showing changes in the ranking of rich people, which required his signature before it could be published in the magazine.
But when Steve saw the ranking of the top ten richest people, he raised his head in surprise: "Have these data been verified?"
"We've verified it, and we've verified it multiple times. The changes in the top ten are a bit big, but they are definitely real."
Steve's eyes narrowed. The changes in the rankings of the top ten were not only a little big, but very big.
Except for Feng Yu's first place, which was unwavering, the top ten rankings announced at the beginning of this year have all undergone great changes.
The assets of many wealthy people have seriously shrunk this year, because the overall economy of the world is in decline, especially the stock market, which has declined the fastest. Those wealthy people who rely on the high stock prices of listed companies to have relatively high assets have experienced a serious decline in their assets this time. .
For example, Buffett was ranked second last year, but this adjustment has moved Buffett to third, with assets only one billion dollars higher than Bill Gates. Both of them have seen their assets shrink severely.
But what surprised him the most was the second place on this list. Kirilenko, the richest man in Europe and the Russian tycoon, has jumped to the second place in the world, with a wealth estimated at US$50 billion!
This Kirilenko, did his wealth not only not shrink during this financial crisis, but also increase
Many of Feng Yu's industries are unlisted and are not particularly affected by the stock market decline. Is this the same for Kirilenko
There is also Li Chaoren from Xiangjiang, who actually ranks ninth with a net worth of US$21 billion. At the same time, there is another rich man in Xiangjiang who is in the top ten, Fu Rongqi, with assets of US$20 billion, ranking tenth.
China actually has three people on the list at the same time. This is the first time to make history!
India has two on the list from four at the beginning of the year. The top ten rankings have undergone tremendous changes.
And according to Steve's understanding of these rich people on the list, when the "Forbes" rich list is announced early next year, there will definitely be changes.
Well, we need to focus on publicity this time. Maybe this issue of the magazine can lead to a breakthrough in sales. It would be great if it could be ahead of Fortune and BusinessWeek.
By the way, maybe you can discuss it with Feng and ask him if he is willing to adjust the amount of property to more than 100 billion US dollars!
... The second update from the poor fourth, thanks to book friends, after masturbating, ahehedamengmengda and other book friends for their rewards, thank you