Not only advertisements on the Internet, but also advertisements for Lian Xiang Yinshan in subway stations and on TV.
Why did Microsoft have such high profits in its previous life? Because of its monopoly dominance, it didn’t need much advertising, and their products didn’t need to be advertised. For example, they had agreements with almost all PC manufacturers at that time, and they could be found in those PC manufacturers’ stores and other retail outlets. There must be Microsoft advertisements, and they must also help sell Microsoft system disks and other software products.
Although Microsoft pays those business outlets fees, it is much cheaper than Microsoft's own business outlets. Moreover, it borrows the business outlets of all PC manufacturers, making their sales channels particularly good.
But there are differences in this life. For example, Lianxiang Group directly rejected Microsoft's request, and even the PCs they sold later did not use Microsoft systems and software at all.
Other PC manufacturers also saw this and began to raise prices with Microsoft. We can help you with consignment sales, but the cost of consignment sales must increase, otherwise we will mainly promote Lianxiang Yinshan’s products.
Microsoft had no choice but to start advertising, mainly in some electronic product markets to attract users. Of course, some online advertising is also included, and they think this is the most effective.
But now after seeing the advertisement of Lianxiang Yinshan, I realized that Lianxiang Yinshan is so crazy. You're just selling software. Are you going to advertise on TV and in subway stations
How much additional cost will this cost, and how many more sets of software do you need to sell to make money back
Many companies rely on advertising to enhance brand value and increase product sales, but for companies with absolute dominance, this is not necessary at all.
For example, Wal-Mart almost never advertises unless it is in a new market. But even so, Wal-Mart's sales are still looked up to by other supermarket chain groups.
Taihua Supermarket Group no longer advertises at all in China. Even if it promotes shopping cards during holidays, it only needs to be promoted at the entrance of the supermarket. Naturally, customers will come to buy it.
At this time, Microsoft's dominance has been seriously challenged, and Lianxiang Yinshan has not yet climbed to the first place, so when Lianxiang Yinshan began to advertise on such a large scale, Microsoft also began to advertise.
Many companies feel that these two software companies are crazy. What you are now providing is an image file for free trial. It was originally a kind of advertisement. But in order to make this advertisement more popular, you have done more advertisements. Isn’t this crazy? What is it
If your system has been officially launched for sale, it would be understandable to advertise so much, but what does that mean now!
The happiest one among them is the fruit company. They eagerly hope that these two companies can harm both sides, and then the fruit company can emerge from the cracks. Maybe some companies are willing to cooperate with their fruit company and adopt the hardware architecture of the fruit company. program and use the fruit company's system software.
Just two days later, the fruit company could no longer laugh.
md Are Microsoft and Lianxiang Yinshan crazy? Your trial version downloads are also time-limited. Why are the ads endless
At this time, the fruit company's system is also being upgraded. They also hope that users can download their products and try them out. But now when everyone thinks of the system, their first reaction is either Microsoft's win7 or even Yinshan's xos20. There is no such thing. People noticed that their fruit company also released a new generation operating system.
Jobs felt very aggrieved. It was clear that he was using financial resources to pressure others. Although the fruit company launched two new products, the sales volume was unsatisfactory and far from being comparable to its previous life.
In the previous life, the fruit company was a trendsetter, but now, it is just a follower. And their products are directly defined as second-tier products. Fengyu smartphones and l-pad are the best and most powerful products in their category.
The products of fruit companies have always been low in cost performance, but what stands out is their powerful performance and unique features in many designs.
But in this life, when their price/performance ratio is still not high and their performance is no longer outstanding, how can they still be sold? In order to stimulate sales, their mobile phones, tablets, etc. are reducing prices, but unfortunately they are still not selling well.
Many brands that have joined the hos camp can now catch up with them in sales.
This year's economic crisis has caused fruit companies' profits to plummet. Even for the two new products, the research and development expenses at this time have not been recovered, let alone advertising expenses.
The economic crisis itself will lead to a decline in the purchasing power of the market. Even the sales of Fengyu smartphones and L-pads have slowed down.
But others are still making money and are still the best-selling products, but they are not.
In fact, Fruit Company's chips are also changing to the ARM architecture at this time. Tablets and smartphones already have this architecture. Some people in their company are even saying, should they talk to Lianxiang Yinshan and join the HOS alliance
With Fruit Company’s technology and even combined experience in software and hardware product development, it will definitely stand out in the alliance.
But this was rejected by Jobs. They are a fruit company, a technology company that aims to change the world. How can they rely on others
Jobs believed that Lianxiang Yinshan would lose to Microsoft this time because a company like Microsoft would never fall twice in the same place.
After Lian Xiang Yinshan's defeat, it was an opportunity for their fruit company to rise. They could win in chaos and save costs.
In fact, Jobs also planned a plan to draw out the bottom line, which is to directly acquire all of Arm at a premium. In this way, Arm's architecture and technology will be completely in the hands of their fruit company, and they will have capital to negotiate with other companies. Including Lianxiang Group and so on.
But unfortunately, Arm's shareholders are very scattered, and what Jobs didn't know was that when Feng Yu took shares, the agreement stipulated that if any major shareholder planned to sell shares, Feng Yu had the right of first refusal.
At that time, other shareholders signed the contract without hesitation. Anyway, there was no loss for them. If the time came and they wanted to sell, there was a stable buyer who could take over. But this would ruin Jobs' strategy.
Lianxiang Yinshan's advertisements lasted for a month, that is, from the time xos20 was available for download to the end, the advertisements did not stop, even on the last day.
At this time, the number of downloads of Microsoft's win7 and Lianxiang Yinshan's xos20 has also been calculated. Microsoft's download number is about 2.5 million, and Lianxiang Yinshan's has reached 5 million!
In the first battle, Lianxiang Yinshan wins!
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ps: Only two updates today. My fourth brother has a fever, aches all over his body, and a swollen head. I can’t write anything. I’m sorry.