Feng Yu and Liu Chuanzhi discussed it for a long time, and everyone agreed that it would be difficult to make a fruit company suffer a loss all at once, but if it gradually erodes the fruit company's business and causes their product sales to gradually decline, then in three to five years, It’s time for the fruit company to decline. ．M
For example, the main products of the fruit company are Ipod, IToe, Ipad, etc. Among them, Ipod is already in decline. Now there are smart phones and music phones with specially enhanced sound effects. Fewer and fewer people buy MP3 players. Even if they do, it is still a waste. Buy the aIa one, that one is the best.
Moreover, ITouch itself is an upgraded version of Ipod. It is not surprising that Ipod will be gradually eliminated. Maybe it will be completely eliminated in two or three years.
Laptops are considered a flagship product of Fruit Company. Their hardware and software are well combined, and their firewalls are also good. Their office performance is outstanding, and they are still very popular among some office workers.
But poor cost performance is also a huge disadvantage. After Lianxiang Group suddenly lowered the price of laptop computers, the low cost performance of Fruit Company was once again amplified. Moreover, competition in business office notebooks has become increasingly fierce, and Fruit Company's sales have not improved.
After the acquisition of IBM's PC business, Sunni Company began to violently attack the North American market. In addition to the original Dai Erhuipu and other brands such as Lianxiang Four Star, the fruit company is really surviving in the cracks.
Other brands are developing in all aspects, from cheap netbooks to gaming laptops, business laptops and other higher-priced products.
However, Fruit Company seems to only focus on thin and light business notebooks, and the gaming and entertainment performance has never been good. Some have strengthened this aspect, and the price has become very expensive.
This makes the fruit company's Imac itself have limitations, and sales will naturally not be very good.
As for smartphones, although Fruit Company is doing well, after Fengyu Mobile has violently attacked the North American market, Fruit Company's performance in the mobile phone business is also very average.
Their Iphone-3g did not sell as well as expected, and in order to clear inventory, they were once again forced to cut prices.
However, the gross profit of this mobile phone is still very high, but the research and development expenses are not low. The gross profit is high, and it is useless if the sales volume does not increase.
As for the Ipad, their sales are not as good as L-pad from Lianxiang. It can even be said that only the total number of tablets from all other brands in the world can be compared with L-pad. In terms of tablets, Lianxiang Group is absolutely the best. the overlord.
It can be said that Feng Yu's company can completely suppress the fruit company, but it is not that easy to kill them with a stick. The most critical point is that the fruit company has a good brand reputation in North America and has many die-hard fans. Although its business in Europe is average, it can still make money.
The fruit companies in Asia are no longer able to do this. They simply don’t enter this market now. The fruit companies are concentrating on maintaining their market share in Europe and the United States to ensure that the company can still make profits.
Now that the global economy is in decline, they are also worried about whether sales of electronic consumer goods will decline in the past two years. If the decline is serious, the impact on fruit companies will be too great.
Those who don’t use their fruit company’s electronic products basically don’t know how to use their software. They make money by combining electronic products and software. If they do the same thing alone, they will definitely not have the scale they have today.
Feng Yu can no longer use the low-price strategy, which will also damage his own brand, and he will easily be accused of dumping.
Feng Yu is now trying to get people to classify these products into different grades. At this time, all the products of the fruit company are classified into the second grade. But this is not enough. It needs to be classified into the third or even fourth gear, so that the fruit company will completely decline.
Feng Yu firmly believes that this day will not be too far away, and Microsoft will no longer grow bigger as a fruit company. With Lianxiang Yinshan here, Microsoft no longer needs a fruit company to prove that they are not a monopoly.
Under the siege of the two major software companies, other software companies will not be polite to the fruit company. In addition, other electronic manufacturers would target the electronic products of Fruit Company. Feng Yu did not believe that Fruit Company could still develop.
The most profitable fruit products in the previous life were all developed by Feng Yu first. Whether it was MP3, smartphones, or tablets, they were all developed by Feng Yu’s company. In this era, fruit companies are just following the trend. By.
If those who follow the trend can still get past them, then Feng Yu will have to consider whether the following executives are qualified.
Electronic and electrical products are being updated at a rapid pace, and many new technologies appear every year. Many products that were once in short supply are slowly being eliminated, including Feng Yu's products.
Now Vcds and DVDs are basically unsaleable. High-definition DVDs still have a little sales volume, and portable DVDs still have a little sales volume. However, relying on the patent authorization, Fengyu Electric can still make a lot of money every year.
After all, computers are now booming, and most of the optical drive patents in computers are owned by Fengyu Electric. Products are updated very quickly. Feng Yu asked them to pay attention to market changes and adjust product output at any time to avoid product backlog.
However, the sales of set-top boxes are getting better and better at this time. Now many families have started to use TV. This promotion has been rapid and has been recognized by the people.
Since the decline of Thomson, no one can compete with Taihua Holdings Group in terms of set-top boxes. Several of its brands of set-top boxes are selling very well, and their exports are also very popular.
At present, more than half of the world's set-top box production comes from China. The largest scale here ensures the lowest cost. And the technology is at the first level, and there is a brand advantage. Microsoft is also making set-top boxes, but they are not selling well in North America.
Bill Gates failed to make a game console, and he still failed to make a set-top box. Even if he made a tablet computer, it was still a failure. It seems that Microsoft has never succeeded in making consumer electronics.
But Bill Gates doesn't care at all. Microsoft has a lot of money. Even if this product loses money, many investors are willing to bet that if Microsoft succeeds, then Microsoft's stock price will inevitably rise sharply.
So although Microsoft has launched many failed products in recent years, its stock price has been rising. It wasn't until this financial crisis that Microsoft's stock price fell again.
However, Feng Yu is sure that after In7 is officially listed and Microsoft's stock price begins to rise, Bill Gates will cash out part of it and invest it in his foundation, just like in previous generations.
Or you may donate part of your stocks directly to your own foundation. Use your left hand and your right hand, and then you don't have to pay taxes, and you can also gain a good reputation. This is a common method used by wealthy Americans.
If Bill Gates was still unconvinced by Feng Yu's world wealth before, after this financial crisis, Bill Gates should no longer be able to think about competing with Feng Yu.
Feng Yu has taken another big step forward from dominating the IT industry.
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