Feng Yu came to this party several times, but he always just went through the motions and turned around and left. The fastest updated version of the top novel. This time, he wanted to see what would be discussed at this gathering of the Chinese Chamber of Commerce.
"Everyone, at today's gathering, everyone can speak freely. If there is anything you want to discuss with you, just say it." Wang Jianlin looked at everyone and said.
Everyone looked at each other, but no one said anything. At this time, a young director said: "Since no one is talking about it, let me first talk about the difficulties of our dairy industry."
Feng Yu turned sideways and looked at Wu Zhigang beside him. Wu Zhigang leaned over and explained: "This is one of the seven directors. Pan Gang, the chairman and president of Yili, the leading dairy company in China, is only a few years older than you."
Oh, it's him.
Pan Gang became the president of Yili when he was thirty-two years old, and within three years, he unanimously became the chairman and president of Yili. He is the youngest president and the youngest chairman of key industrial enterprises in China. Well , not counting Feng Yu.
Yili's brand is also the second-largest food brand in China after Lehaha, and its brand value even exceeds Jianjianbao.
However, Feng Yu believes that this has something to do with Pan Gang's ability, but it is also because he caught up with the good times.
First of all, it was also because of Feng Yu's appearance that the superiors no longer valued capital so much, but valued abilities more. Otherwise, according to normal standards, the thirty-two-year-old Pan Gang would be the secretary or assistant to the chairman at most, and the vice president would not be able to take his turn.
The other one is also related to China's policies at the time. The first one is to support the western region. There are many preferential treatments there, such as tax exemptions, various low-interest or even interest-free loans for cattle raising, and the state's help in building pastures. of.
After pouring all the efforts of the country and receiving so many preferential treatment, how can the dairy enterprise still fail to develop? If these preferential treatment were given to Feng Yu, then Feng Yu can guarantee that Yili's turnover could double now, and Mengniu, Guangming, Shengyuan and the like would not develop at all.
There is also a slogan put forward by the country, a glass of milk strengthens a nation. It is said that on the island country, because of regular consumption of milk, the average height has increased, and the physical fitness has improved.
It is also said that milk contains many elements that are beneficial to the body and can promote physical development. Westerners also like to drink milk, so Westerners generally have stronger physical fitness.
Feng Yu actually asked Bingcheng Pharmaceutical Group to do research, and the results of that research were very different from these.
Milk is very nutritious, but the Chinese people's body does not absorb it well, and there are many nutritious foods. The most common ones are apples and potatoes. The Chinese people absorb the nutrients in these foods much better. .
The people of the island nation are stronger than before, and it is not all due to milk. Better living conditions, better medical conditions, and abundant seafood are the main reasons for their improved physical fitness.
It can be said that China's dairy products have developed at a good time. This is the fundamental reason. The state provides free publicity every day and instills in parents the idea that drinking milk is good. This has led to an increase in milk sales year after year.
Last year, it was supposed to be a good opportunity for dairy sales to skyrocket, but it suffered a heavy blow.
In the Olympic year, dairy companies such as these also do a lot of advertising. Famous Chinese athletes such as Liu Feiren and Dayao have all endorsed dairy products.
Originally, it was a good opportunity for them to sell abroad. After the promotion of the Olympic Games, the foreign market has also been completely opened up.
But at this time, a big news emerged, and that was the matter of poisonous milk powder! As a result, most dairy companies in China have been hit hard.
This fundamental reason is caused by the dairy company's negligence in testing raw materials, and it is also related to the inspection-free product produced by Huaxia.
Inspection-exempt products can be exempted from inspection for a period of time. In addition to company self-inspection, there are no other important inspections. If there are hidden dangers, no one will know about them.
These dairy companies have several sources of dairy products. One is from their own pastures. However, they feel that raising their own milk is too troublesome, difficult to manage, and requires a lot of investment, so they have developed a second model, which is to work with them. Dairy farmers sign an agreement, and we will make a reservation with you in advance and even help you get a loan to buy dairy cows, but you must ensure that your milk can only be sold to our company.
The last type is pastures that do not belong to the company itself, nor are they farmers who have signed an exclusive cooperation agreement. They also include dairy farms in some places.
In addition to their own pastures, the other two types of farmers sell milk to dairy companies, and they all have to be graded. The price of high-quality and low-quality products can sometimes be half the difference.
Who doesn’t want their milk to be rated as high-quality? With the same quantity, they can earn a lot more money.
How to evaluate the quality of milk? The content of nutrients inside, especially the protein content, is the most important. So I don’t know who discovered one day that adding an additive to milk can increase the protein content.
In this way, low-quality milk becomes high-quality milk, which can be sold for a lot more money.
Dairy farmers don't know what the dangers are, they just think it's just like food additives and there's nothing wrong with it. If it really didn't work, wouldn't the dairy company have found out long ago
Then the word spread, and many farmers were relatives and friends. Anyway, there was no competition between them. All the milk they squeezed could be sold, and the price kept rising. They told each other privately that they knew Why is my milk so expensive
Because my milk has high protein content! Either because I fed some particularly expensive fodder, or because I put an additive in the milk, which is non-toxic!
Then just like that, most dairy farmers put additives into milk, and these dairy farmers are mainly concentrated in the western region.
Therefore, the milk powder produced with these problematic milk has become problematic milk powder. It is not a big deal for ordinary people to drink it, but not for children.
Children who do not exercise and feed on milk powder are prone to kidney stones. Children generally do not get this disease. If parents are negligent and the hospital cannot think of it, it may even be life-threatening!
As a result, after the Olympics last year, this incident was reported and quickly spread on the Internet, making it impossible to hide it.
The state immediately launched thunderous measures to test all dairy companies. Yili, Mengniu, Guangming, Shengyuan and others were all tested, but Beidacang's Wandashan and Lehaha's dairy products were not. Any problems are detected.
Because Feng Yu reminded them to prevent some dairy farmers from adding additives to the milk to increase the protein content. Another thing is that this additive has not spread to the northeast and southeast regions, mainly in the west.
Feng Yu also asked Zong Qing to tell other dairy company bosses first, but they didn't take it seriously. Fortunately, the harm caused in this life was not that great. No one died or became seriously ill, which can be regarded as a blessing among misfortunes.
It was also because of this kind of thing that the person in front of Mr. Lu went down, and Mr. Lu could fill the gap.
After this incident happened, Huaxia's dairy products had a serious crisis of trust, and the milk could no longer be sold!
… (To be continued...)