Feng Yu had already guessed Bloomberg's arrival, because both sides would soon have something of interest, and that was about the future development of the media industry. ．M
What is media? It is a tool carrier used to transmit information.
Our common newspapers, magazines, television and radio networks are all one of the media. As the number of media becomes more and more, traditional media are becoming less and less profitable, and even the survival of many has become a problem.
To give a simple example, twenty years ago, newspapers were one of the most important media, second only to radio and higher than television. Nowadays, television has become the leader, followed closely by the Internet, and radio is still ahead of newspapers, and many newspapers are even inferior to magazines.
Now that we have entered the digital multimedia era, the media environment and pattern have undergone fundamental changes, and audience needs have also become diversified.
For example, twenty years ago, how many middle school students were there? But now, many middle school students are interested in news, even if they are drama news, competitive news and entertainment news.
But when challenges arise, they also represent opportunities. Many industries can be effectively combined.
For example, in the retail industry, when online shopping malls appeared, some people believed that this would have a huge impact on the traditional retail industry. They would no longer need stores, and would even have an impact on commercial real estate.
But the result is that now both sides coexist and are doing well. The traditional retail industry is still far from the online mall, but the online mall is developing faster than the traditional retail industry.
There are also companies like the Polar Bear Market Group, which not only have traditional markets, but also online shopping malls, which combine with each other to achieve better development.
There are also many traditional retail industries that have entered the e-commerce field and are doing well. They have a mature management model, stable purchase channels, and better brand awareness. With the same competition, their starting point is higher.
Now because of the rise of the Internet and the skyrocketing sales of smartphones, people are paying more and more attention to electronic media, and traditional media is increasingly affected.
During last year's Olympic Games, media from all over the world gathered in China. Feng Yu told China's publicity director to organize everyone and discuss how the media should develop in the future.
Just like the storm forum he created, it provides a communication platform for everyone, and then brainstorms, so that everyone can work together to find ways to revitalize the industry and make money together.
But at that time, China proposed it, but the media in other countries refused to do it. Why do you have to decide what you propose? Is your Chinese media better than ours? Our influence is the greatest.
So the matter was put on hold for the time being, and Feng Yu didn't believe that other countries could organize it, because an economic crisis was about to break out.
The financial crisis turned into an economic crisis, and the global economy declined. Those media reported more news, but fewer people bought their newspapers, fewer people watched TV, and fewer companies approached them for advertising. Naturally, income has also dropped significantly.
While they were reporting on the bankruptcies of various companies and the inability of the government to rescue them, the Chinese side was thriving. This is true, China has indeed not been affected much, and in comparison, China's economic development has been faster, and the gap with other countries has become much smaller.
Even in the second half of last year, China showed a strong posture. If the development in the first half of the year had not been relatively flat, maybe last year China would have surpassed the island nation and become the second largest GDP in the world.
In the first half of this year, China led the island country by more than 300 billion US dollars, and it will be even higher in the second half of the year, because China's automotive, IT, electronics, food retail, etc. have once again experienced great growth, while other countries are correspondingly declining.
Last year, China said it would invite major media outlets to hold a world media summit. China would provide most of the expenses, but other media would not agree.
But this year, the media found that the media situation in China seemed to be very good. They began to want to sit together and discuss, so they began to contact China one after another, hoping that everyone would hold a summit as promised last year.
This time Huaxia quit. Last year, someone said they would sponsor the expenses. This year, no one is sponsoring them. Everyone has to share the money equally. Moreover, this summit must be held in our country, China. You can choose one of the capital or the magic city.
Another thing, it was originally said that we, the world's top media groups, would form a board of directors, and Huaxia, the organizer, would serve as the first president, but other major media companies did not agree.
Now they have agreed and are willing to let Huaxia's Xinhuashe representative become the first president, but Huaxia has made new demands.
Not the first president, but the permanent president. Of course, the president can resign and be dismissed. Resignation is of course an initiative. Removal requires a vote from more than half of the board of directors.
Those in the media group felt that China was going too far, but for the sake of their own interests, they still had to agree, because some big media had already announced that they had agreed to this condition and were willing to participate. If they don't participate, they are excluded.
In fact, the World Media Summit was thought up by China's leaders, but some specific conditions were added by Feng Yu. It was also because of Feng Yu that we really entered the operation process.
For example, if we want to be the boss of the organization, then we should be the head. Feng Yu planned to pay for the first sponsorship fee, so he could promote himself.
Moreover, the first session was held in China, and someone from China sponsored all the expenses. The second session was held in Russia, and Kirilenko will definitely sponsor the expenses. In the future, other board members want to hold it in their countries, okay, you guys Let’s find a sponsor.
Other media didn't spend any money on the first two conferences, but they will have to spend money to host them in your country
As a result, none of the big media groups agreed. The superiors thought that Feng Yu's request was too much, or else they should retain a board of directors.
Feng Yu asked him to wait. Anyway, China's media groups are now booming and expanding outwards. It's us who are encroaching on their territory. It's them who should be worried.
Later, it was Feng Yu who contacted several large media groups and asked them to agree to join the summit and support the representative of Huaxia Xinhuashe in becoming the president.
These conditions that changed later were also mentioned by Feng Yu. Feng Yu and Zhang Ruiqiang analyzed it. Now they are anxious. From the perspective of business negotiations, we have to put forward conditions that are more beneficial to us.
If this is achieved, everyone will benefit, but if it is not successful, we can also invite less media groups to form a small circle. Those who are excluded are the ones who suffer.
So it doesn’t matter if the conditions are harsher, we will do it this way, and they will definitely agree in the end, and no one will have trouble with the interests.
This time Bloomberg came to Feng Yu, hoping that Feng Yu would support them and become a member of the New York Times board of directors.
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