Lianxiang Group and others suddenly began to exert efforts in the domestic market. Not only foreign electronics and electrical appliance manufacturers were seriously affected, but also the share of some Chinese companies also dropped significantly. .fastest update
But they have no good solution at all. In terms of brand, technology and financial strength, other domestic manufacturers are no match. Foreign manufacturers are even more miserable. Their brands are not loud enough in the Chinese market, and they do not have good enough sales channels. They can only watch the market being further compressed.
In fact, for many foreign manufacturers, it is not that their technology is not good enough, or even many of them have more patented technologies than Lianxiang Group, but their development direction has deviated.
For example, tablet computers and smartphones are all trends led by Lianxiang Group, Fengyu Electronics, etc. They are struggling to catch up, and they have to find ways to bypass patent blocks. Naturally, it is even slower to catch up.
What's more, the technologies of Lianxiang Group and Fengyu Electronics have been improving, and they have even invested more in these aspects. With high profits, the same proportion of investment is larger, and with more specialized technology R&D personnel, they have always maintained a leading position.
Someone once said that most of the advanced technologies in the world can be developed by many companies. But sometimes due to luck, the research and development is a little slow, and others succeed first and register the patent. Some of them were wrong in their judgment of the market at the time and took another direction.
There are many reasons, but the first one to master this technology and promote it will always make the most profits. Fortunately, Lianxiang Group, Fengyu Electronics, etc. have Feng Yu to control the general direction for them, tell them which research should be the focus, and plan the application direction.
As for these domestic manufacturers, it is not because of luck, but because they have chosen the wrong direction. It can even be said that they have no direction at all.
Blindly pursuing to reduce production costs, reduce publicity and promotion costs, and seize the market at low prices is the stupidest way.
Even selling a tablet computer, Lianxiang Group has a net profit of 50%, but those domestic manufacturers cannot reach 10%. They just make a new product with the same low price as the traditional P Profits were made.
Why is technology the primary productive force? Because companies with high technological content can make the most profits. It is obviously a high-tech electronic product, but domestic manufacturers actually use cheap labor as a means of competition. Feng Yu finally convinced those managers.
Companies that also compete with Feng Yu in the industry have smarter people, such as those in the automobile industry.
The automobile industry, like the electronics industry, is supported by the state as a pillar industry, and even more funds are planned and invested for this purpose.
Of course, the leaders of these car companies are indeed smarter than the leaders of these electronic companies. They are well aware of the gap between Chinese car companies and foreign countries, and they also know that it is because of the existence of Songjiang Automobile that they have taken the initiative in joint ventures. .
At the beginning, many joint venture partners required each to hold half of the shares, but later no one held more than one-third of the shares, and they paid more money and technology.
After the opening of joint ventures at that time, dozens of foreign car companies came to China to establish joint ventures with Chinese car companies. Now less than half of them are left.
Some were repurchased by Chinese car companies, while others were merged by other foreign car companies. In recent years, other international car companies have also undergone considerable changes.
But any car company can see that China is the market with the fastest growing demand for cars in the world, no one.
China's economy is growing rapidly and people's incomes are surging. Naturally, the demand for products that can improve the quality of life is increasing rapidly.
In particular, China has a large population and high population density. A large number of rural people have migrated to cities, and Chinese people especially like to buy big items.
Buying a house, buying a car, and buying gold jewelry are the three most important consumption directions for Chinese people when they have money.
For food, clothing, housing and transportation, gold jewelry is considered clothing decoration, a car is considered transportation, a house is naturally a place to live, and eating has a long culture in China and has never stopped. This can be seen from the increase in the price of liquor in China over the years.
Most of China's other car companies are state-controlled. At first, these car companies did not think about competing with Songjiang Automobile, but later found that they could not compete.
When their domestic production and sales exceeded 100,000 units, Songjiang Automobile had already exceeded 500,000 units. Most of the cars seen in the streets were Songjiang Automobiles. When their production and sales doubled, Songjiang Automobile was already exporting abroad.
When they started exporting abroad, Songjiang Automobile had already established a joint venture factory in Russia and exported its technology, which was also a step ahead of them.
Later, those car companies also learned the lesson. With the encouragement from their superiors, their own brands were also doing very well, and they slowly got rid of the shackles of these joint ventures.
By diversifying their prices, making differences in appearance, thinking about what consumers need more, and designing products in a targeted manner, their sales and profits have indeed increased.
At this time, Songjiang Automobile had begun to focus on foreign markets. It has acquired car brands, acquired foreign R&D centers and sales channels, etc., and has even become the leader in some markets.
For example, after Holden won the Australian market, it made some targeted adjustments. In addition, the sales of Elf and Oriental Sacred Deer have been opened there. It is expected to expand its market share in Australia this year.
Nowadays, several major automobile companies in China have their own development directions, such as Modu Auto, Yangcheng Auto, Capital Auto, Xianyang Auto, Changchun FAW, etc.
Among them, Changchun FAW was the first company to pursue changes, and it was also successful in doing so. Even in some aspects, Changchun FAW has developed better than Bingcheng Machinery Manufacturing Group, such as their research and development and manufacturing of spare parts.
Changchun FAW found that it was too close to Bingcheng Machinery Manufacturing Group, and their development was severely restricted. So they adjusted their development direction. In addition to revitalizing the oldest Hongqi brand, they invested the most in the research and development and manufacturing of spare parts, and they have indeed become world-class.
In some aspects, it is not only ahead of Songjiang Automobile, but also comparable to those in Japan, Europe and the United States. The current goal is to achieve international leadership in this aspect.
Although the profit of spare parts is slightly lower, they have become the largest in China. Other car companies have to purchase spare parts from them. The overall profit is even higher than that of Modu Auto.
Therefore, Feng Yu said that companies can achieve good development if they find their correct positioning, work hard on technology research and development, and clearly consider the consumer groups they are targeting.
China has never lacked smart people, otherwise the country would not be getting better and developing faster and faster.
After Feng Yu took some measures against these industries, Zhang Ruiqiang called again and asked Feng Yu to come over and said that he had something to talk to him about.
Feng Yu sighed, is this an attitude of asking for help? But he is still willing to go!
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