After the signing of this contract, more and more companies in China began to contact the United States. The United States has just experienced an economic crisis, and many industries have experienced a great decline.
But this decline is also an opportunity. Chinese companies are just in the period of going global and developing.
Even the Chinese Chamber of Commerce is studying whether everyone should go out as a group. In this way, the financial risk is smaller, and they can take care of each other when they encounter trouble. In fact, what they want most is to get Feng Yu's care.
Feng Yu is a rich man in the world, and he can enjoy his fortune in the United States or even any country in the world. For example, in island countries, our Chinese companies have received so much resistance when they go to island countries, but what about Feng Yu, aIa and Sixth Sense, these two island country companies are also the number one in the industry, and the majority controlling shareholder is Feng Yu!
As the top developed country in Asia, the island country has an extremely high level of economic consumption. Although its area is small, it has a large population and is more densely populated.
Therefore, the island country is a big market, but it is too late to enter now. The island country's own companies have already occupied all the markets they can occupy, and they have been expanding overseas.
Feng Yu is now also trying to extend his corporate tentacles to island countries. The most successful one now is Beidacang Group.
In such an island country, food is really a big problem. Moreover, the eating habits of island countries are very similar to those of China. Products from China will not appear too strange to island countries.
Just selling rice, fruits, etc. to island countries makes Beidacang Group a lot of money every year. It's a pity that this is too different from Beidacang's expectations. Considering the consumption power and population base of the island country, the sales in the island country market only account for 8% of the overall Beidacang.
Feng Yu once told the chairman of Beidacang that hiring Masao Kameda as CEO would be very helpful in opening up the island country market. But not everyone believes in the islanders like Feng Yu. They still believe in the Chinese people more and think they are their own people.
Moreover, their strategy is to attack Europe now. Europe has a larger market and China has signed so many trade agreements with the EU. They have a great advantage.
But they forget one thing, that is eating habits. People over there are more accustomed to eating bread, but the largest food output here is rice.
People are used to eating olive oil, but you mainly sell soybean oil, rapeseed oil and peanut oil. Even for some vegetables, everyone mainly eats them differently.
In Western countries, onions and potatoes are very common vegetables. In China, cucumbers, beans, eggplants, etc. are difficult to make delicious in Western cooking.
Even in terms of meat products, the most popular products in Beidacang are pork, followed by mutton, beef, chicken, etc. And beef and mutton have no advantage in the West, because people also have pastures. Otherwise, where do the dairy products in Europe come from
Feng Yu felt that Beidacang only considered his own advantages, but failed to see that this was also the opponent's advantage. This is not to say that you will definitely fail, but it will definitely be more difficult to succeed.
Feng Yu asked Kameda Masao what he would do if he came to manage Beidacang.
Kameda Masao is now very influential in the island country. Didn’t Yukio Kuyama, whom he supported, also succeed in taking the position? If he becomes the CEO of Kitakura at this time, it will not be too difficult to help Kitakura open the island country market. He can let him Every city in the island country carries Beidacang's products, which is something Beidacang does not currently do.
Kitokura has opened up some channels of Aeon Co., Ltd., the largest retailer in the island country, but there is no comprehensive cooperation. This is what Kameda Masao feels is the most failed choice.
Because Beidacang also chose to cooperate with 7-11, and 7-11 and AEON are competitors, neither party gave Beidacang good cooperation conditions.
Kameda Masao believes that we should only cooperate with one company at first. After comprehensive cooperation and becoming its top supplier, we can then cooperate with another company.
At this time, the original retailer is not willing to lose Beidacang as a partner. After you pay some benefits, they will definitely compromise.
Only in this way can we cooperate with the two largest retail groups in the island country. Naturally, other small retailers will also be able to cooperate. They will take the initiative to cooperate with Beidacang.
This point can also be adopted in markets such as South Korea, Taiwan, Malaysia, and Southeast Asia.
Beidacang's model of cooperating with all partners is the most wrong.
Moreover, Beidacang actually chose Fast Retailing to become its agent in the island country, which is even more ridiculous. Fast Retailing is indeed the third largest retailer in the island country, but they mainly focus on shopping malls, clothing and other sales, and have nothing to do with food.
Although their shopping malls are generally popular, can they compare with other shopping malls
AEON is the hegemon that can push the world's retail giants like Carrefour out of the island country. If you don't choose such a company, what Fast Retailing will you choose
Although Kameda Masao has never worked in the food industry, his business management is similar in many aspects. This is why many corporate executives can change jobs across industries and do quite well. Many of them are even poached by others on their own initiative.
Feng Yu asked Zong Qing to talk to Beidacang first, but that didn't work. He hoped that Zong Qing could serve as Beidacang's CEO. Zong Qingxian also started his career in food, and he has a higher prestige. He is also a Chinese, so this doesn't matter, right
Beida Cangneng has grown from a local enterprise to the largest agricultural and sideline products company and food company in China, and even Asia. It has also received a lot of support from above, and of course it has received a lot of help from Feng Yu.
Even though Feng Yu is not the controlling party of Beidacang, Feng Yu has veto power in this company. If Feng Yu wants to make some business decisions, he can make them impossible to implement.
Feng Yu and the chairman of Beidacang have different opinions, so the other party must leave. In fact, if Feng Yu wants to serve as the chairman of Beidacang, even if he is also the CEO, it will have nothing to do with the other party.
The chairman usually decides the management of the company. The person who is really responsible for the operation is the CEO. Feng Yu believes that the current CEO of Beidacang is unqualified and must be replaced.
In other companies that Feng Yu had previously invested in, he had not intervened in personnel appointments, except in the financial aspect. But this time, he was going to make an exception.
Because Zong Qingxian went there to talk about it, the CEO of Beidacang thought that what Zong Qingxian said was wrong. Now that the country has such a good relationship with the European Union and has not so good relations with other developed countries in Southeast Asia, we are not mainly targeting In the EU market, you said we should first consolidate our position in Asia
We are already number one in Asia, what else do we need? Next, Europe and the United States should be the focus. Even his expression and tone mean that Zong Qingxian is old.
Zong Qingxian looked very unhappy when he came back. When had he ever been accused like this? He took the initiative to tell Feng Yu that he wanted to be the CEO of Beidacang Group and let others see that he, Zong Qingxian, was not old yet!
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