Feng Yu thought for a while and roughly understood where the problem was.WwW..lā.
"Lao Zhang, it's because there is a problem with the selection of cultural and entertainment products we export."
"For example, in kung fu, what we choose to output is the showpiece for performance. But this showpiece is not as good as the promotion of Taekwondo, because the movements are more chic and handsome, so it is popular all over the world."
Just the wooden board used in Taekwondo performances can be broken by a girl with all her strength. Feng Yu also saw someone performing on the video, but it was clearly not kicked, but the person holding the wooden board accidentally broke it.
"What do foreigners think of our Chinese Kung Fu? It should be more powerful than boxing, the kind that can fly into the sky and escape from the earth. We can definitely promote competitions between Kung Fu and other foreign boxing types, and we need those who can really It’s all about kung fu.”
In fact, this real skill can also be discussed. For example, splitting bricks and tiles, etc., this will definitely surprise people, but in fact, almost all Chinese special forces can do it.
"One more thing, for example, we can let some old men and women perform to promote health care." It is not uncommon for old men in the park to do crazy pull-ups, bend their arms and other things. When they press their legs, they can lift them to their shoulders. Because they believe in the principle that if you grow an inch, you will live an extra year.
Bodybuilding for the elderly is very popular in foreign countries, but if an old man like China does the splits or does a handstand, it will still be very attractive and he can do things that others cannot.
"We have promoted traditional Chinese medicine for so many years, but the results are not well recognized abroad. However, many of the doctors our country sends to support poor areas such as Africa are traditional Chinese medicine. We can definitely find ways to promote it."
"Don't let people think that this is really something that the Bangzi people have figured out." Bangzi Country claims that South Korea has invented Chinese medicine, and even plans to apply for it as a World Heritage. It's really amazing how thick-skinned it is.
Of course, China is already used to it. The stickmen claim that various Chinese historical literati are theirs, including Confucius, Li Shizhen and so on.
Chinese netizens joked that in the eyes of the sticks, they are the center of the universe, and all good things in the world are created by them. But it is a pity that they only have a little territory left now. It is really amazing.
"If we talk about books, our current promotion of Chinese culture is pretty good. After all, this is very different from the language writing in Western countries. Don't think it can be done overnight. But some novels can be translated into other languages. We The country still has some good novels, and it is not impossible to even win the Nobel Prize for Literature in the future.”
In two years, Mo Yan will win the award and become a man of the hour in China. Although there are many people who have heard of his name before, there is still a huge gap between him and the people who know him nationwide.
If Mo Yan was a star in the entertainment industry, then his popularity would suddenly go from fourth-tier to first-tier, and the national media would be promoting him.
"Audio and video works are also simple. We still have a lot of good music in China, and we can definitely find a way to go abroad. Just because of the problem of sound, Cantonese will have a wider audience in the West. But simply selling music can also make our music more popular. Output, it’s important to use our traditional instruments.”
It’s not that Westerners don’t like traditional Chinese musical instruments. In fact, Chinese traditional musical instruments are very popular at various music festivals. It’s just that they are too difficult to learn.
Unlike electronic keyboards, drums, guitars, etc., it is relatively easy to learn.
The main reason why Chinese music cannot go global is the lack of promotion. When foreign music companies opened everywhere, Chinese music stores were still state-owned.
As long as you work hard to promote it, you won't lose money, even if you can make a lot of money. It can also push Chinese musicians out in disguise to make money from foreigners.
"I have said about movies that foreign movies promote personal heroism and are easy to resonate with, but we are not without good movies. For example, the script of "Infernal Affairs" in Hong Kong a few years ago was bought by Hollywood and remade. Foreign movies are the most important The best thing about it is that the plot is compact and easy to follow.”
Many movies will feel good even if you just look at the subtitles, because people are looking for special effects, such as King Kong, Iron Man and other comic movies.
"We should tell those directors not to make so-called literary films with hints that the audience simply cannot understand. Movies are for ordinary people to watch, not for literary and artistic workers like them to appreciate."
Directors who say their movies are some kind of art will probably not make much money. It seems that I won an award abroad, but if it doesn’t make any money, who will invest in it in the future? If there is no movie to make, why are you insisting? Movies, after all, have to go through the test of the market.
"The simplest story can make a wonderful movie. The same goes for TV series. The plot is too protracted, using some so-called idol actors and neglecting acting skills. How can such a TV series be exported?"
Many people may like those actors in China, but overseas, people don't like them at all. They even think the actor is ugly. There is a gap in everyone's aesthetics.
Even if they are exporting idols, they are much worse than those in South Korea, island countries, and treasure islands. They can at least get them to Europe and the United States, regardless of whether they rely on their big legs to attract people.
"As for variety shows, the Naohu Channel has set a good example, seizing the common points between us and foreign countries, such as food, clothing, housing and transportation, as the selling point of the program."
"If you want to output cross talk, that is absolutely not possible, because it is all language baggage, and few people can understand it. But mime, magic, acrobatics, etc. do not have these problems, but except for acrobatics, everything else in Huaxia is okay Relatively weak.”
The most important thing is the training mechanism. Chinese parents all send their children to school. How can they let them learn magic and acrobatics? They think those are just entertainers!
"In short, I can only make some suggestions. They may not be mature yet, so they are just for reference. The most important thing is that the national exhibition should be good, and these will not be a problem."
If China is the most powerful country in the world, then people abroad will be curious about what Chinese people are like in daily life, and what programs do Chinese people like to watch? At that time, you didn’t have to think of ways to sell it, people would naturally come to buy it.
China's mythological film series is now being exported abroad. Sales in Southeast Asia are pretty good, and in Northern Europe too, but other regions are very weak. Everyone's understanding of mythology is completely different.
China’s mythology is so magical that some aspects must be weakened. For example, monsters are very unpopular in Europe and America. But it is entirely possible to adopt a fantasy style and make it biased toward teenagers, and the market positioning must be clear.
Zhang Ruiqiang nodded, yes, the main problem is that China is not strong enough. He firmly believes that the day when China will truly stand on top of the world will not be too far away!
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